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Bitang's accession conditions
2. Have a certain capital base and the legitimacy of the source of funds, and have a good capital credit;
3. Have a strong brand awareness, be able to obey the company's market management and requirements, agree with the company's management and business model, be able to accept the company's systematic technical training, abide by the company's business management norms, and have a good sense of providing services to customers;
4. Have good business ethics and consciously safeguard the brand reputation of Bitang.
5. Love and nourish health care industry, and have the spirit of unity, cooperation and common development;
6. Have a comprehensive understanding of the retail business environment in the application area, and have a good communication and cooperation foundation and good local contacts with local mainstream department stores. 1. The sales floor of the main health care products and tonics area of well-known large shopping malls and department stores is in a prominent position, with a side hall with a usable area of more than 30 square meters or an island near the elevator.
2. The exclusive store must be an independent street shop on the first floor of the most prosperous local business district or an independent facade on the first floor of a commercial building, with an area of over 50 square meters. Pre-opening support
1. Grant franchisees a complete set of intellectual property licensing procedures, including authorized management rights, trademarks and trade names.
2. Assist franchisees in site selection and provide site selection suggestions.
3. Fully guide the decoration design of franchised stores, and provide the decoration renderings and construction drawings of exclusive stores and counters in Bitang.
4. The company will give specific guidance on the composition and recruitment of employees in franchise stores.
5. Provide free systematic training on product expertise and sales skills for franchise store sales specialists, and guide the management of franchise store managers.
6. The headquarters sends staff to check the preparations before the store opens to ensure that it meets the opening requirements.
Support when opening
1, store layout and product display guidance.
2. According to the actual situation of local stores, formulate appropriate opening promotion plans for franchisees.
3. Free distribution of relevant publicity materials required for opening.
4. Free distribution of some materials needed for normal operation (IPOS cashier related equipment).
5. Professional guidance of the headquarters staff at the opening site.
6. The headquarters will provide assistance and guidance for marketing planning and advertising negotiation outside the franchise store.
Long-term support after opening up
1. After signing the franchise contract, the franchisee can enjoy the right to use the trade name and trademark of Bitang brand during the contract period.
2. Publicity materials support: provide a certain number of national unified publicity materials, posters and product publicity materials for a long time.
3. Activity support: Plan all kinds of festival promotion activities throughout the year.
4. Marketing support: Headquarters management personnel will pay full attention to the operating conditions of franchise stores and give corresponding support.
5. Advertising support: Promote Bitang brand on Baidu and other well-known websites, put Bitang brand advertisements in traditional media of cities at all levels in China, and strive to build a leading brand in the industry.
6. Training support: provide training CDs free of charge, and strengthen the training effect repeatedly.
7. The headquarters will appoint market supervisors to visit franchisees from time to time and give business guidance.
8, 800 customer service center, to provide all-round health guidance to customers all over the country, and constantly improve the customer quality and sales performance of franchise stores.
9. Member policy support: national member preferential activities.
20 13 the launching ceremony of the large-scale public welfare activity to find the top ten dutiful sons in the central plains was held.
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