Professional introduction of Beijing Enterprise Management College

(1) Business Enterprise Management Major

1, culture target

Cultivate comprehensive grass-roots management talents for industry and commerce and various enterprises. Have the basic planning, organization, leadership and control ability, have the basic knowledge and skills of various professional management, and be competent for grass-roots management.

2. Curriculum setting

The main courses offer core courses such as Chinese and foreign celebrity studies, Chinese and foreign cultural studies, introduction to human studies, introduction to business studies, economics, management, marketing, human resource management, financial management and strategic management.

3. Employment direction

Grass-roots management positions of enterprises take the road of professional manager development, cross industries and become industry management elites.

(B) Human resource management major

1, culture target

Specialized human resource management talents in various industries and enterprises. Grass-roots human resource management talents with high comprehensive quality with professional knowledge and skills such as human resource planning, evaluation, recruitment, training and evaluation, and moral cultivation.

2. Curriculum setting

Set up core courses such as Chinese and foreign celebrity studies, Chinese and foreign cultural studies, introduction to human studies, introduction to business studies, economics, management, introduction to human resource management, human resource planning, human resource evaluation and human resource development.

3. Employment direction

Grass-roots management positions of human resources in various industries and enterprises.

(3) Marketing major

1, culture target

Cultivate and bring up talents for market development and expansion in various industries and enterprises. You need to have knowledge and skills in market research, marketing planning, marketing channel construction, marketing team management, product and packaging design, advertising design and so on.

2. Curriculum setting

Set up core courses such as Chinese and foreign celebrity studies, Chinese and foreign cultural studies, introduction to human studies, introduction to business studies, economics, management, introduction to human resource management, market survey analysis and prediction, marketing planning, channel management, marketing strategies and advertising settings.

3. Employment direction

Marketing positions in various industries and enterprises will become top management talents in the future.

(4) Accounting major

1, culture target

Accounting and management talents in various industries and enterprises. Knowledge and skills in accounting, accounting management, accounting public relations and fund management are required.

2. Curriculum setting

Set up core courses such as Chinese and foreign celebrity studies, Chinese and foreign cultural studies, introduction to human studies, introduction to business studies, economics, management, economic law, accounting, auditing, money and banking, cost management, financial management and finance.

3. Employment direction

Financial accounting and management positions in various industries and enterprises.

logistics management

1, culture target

Cultivate professional logistics companies and professional logistics branch business operations and management talents of large companies. Specific requirements are familiar with the trends and layout of domestic and international logistics, master the knowledge and technology of transportation, warehousing, commodity and information management, and do a good job in related management.

2. Curriculum setting

Offering studies on Chinese and foreign celebrities, Chinese and foreign cultural studies, introduction to human studies, introduction to business studies, economics, management, logistics principles, logistics system planning and design, warehousing management, logistics and e-commerce, container multimodal transport, port logistics, computer networks and applications, etc.

3. Employment direction

Professional logistics companies at home and abroad and logistics branches of large companies have logistics business and management positions. 2 1 century, this major is extremely short of talents, and there are many logistics enterprises around the college, which has broad employment prospects. This is one of the advantages of the college.

(6) Financial investment major

1, culture target

Focus on training consulting, actual combat and business development talents in the field of securities investment. Knowledge and skills in macro analysis, industry analysis, enterprise analysis and technical analysis, as well as knowledge and skills in securities investment consulting and customer development are required.

2. Curriculum setting

Set up core courses such as Chinese and foreign celebrity studies, Chinese and foreign cultural studies, introduction to human studies, introduction to business studies, economics, management, economic law, marketing, accounting, monetary banking, world economy, macroeconomic analysis, industrial economics, enterprise analysis, and technical analysis of securities investment. 3. Employment direction: securities companies, fund companies, insurance companies, investment banks and other related positions.

(7) E-commerce major

1. Training purpose

Practical and skilled modern business talents who can skillfully use modern information technology such as computer technology and network technology to engage in various e-commerce activities or related work.

2. Curriculum setting

Set up core courses such as Chinese and foreign celebrity studies, Chinese and foreign cultural studies, introduction to human studies, introduction to business studies, economics, management, economic law, introduction to e-commerce, network economy, communication and computer network, database management system, modern management foundation, and technical foundation of e-commerce.

3. Employment direction

Professional e-commerce companies, e-commerce branches of large companies, and self-created computer technology companies.

(8) Major in business administration

1, culture target

Cultivate and bring up business activity management talents of various companies. Knowledge and skills in planning, management and operation of commercial activities are required.

2. Curriculum setting

Set up related core courses such as Chinese and foreign celebrity studies, Chinese and foreign cultural studies, introduction to human studies, introduction to business studies, economics, management, enterprise management, business activity planning, business activity operation, public relations, and advanced secretarial work.

3. Employment direction

Business activity management positions in major companies and professional business activity companies. 1, culture target

Training managerial talents in exhibition planning, management and operation requires knowledge and skills in exhibition planning, design, operation and management. 2. Curriculum setting

Set up related core courses such as Chinese and foreign celebrity studies, Chinese and foreign cultural studies, introduction to human studies, introduction to business studies, economics, management, business administration, marketing, interior design, exhibition planning, exhibition operation management, and advertising design.

3. Employment direction

Exhibition enterprises, international convention and exhibition center related positions, this major is a strong major in the college, but also a major with more social practice opportunities.

(2) Conference Operation Management Major

1, culture target

Cultivate professionals in conference operation management. Knowledge and skills in conference marketing planning and operation management are required.

2. Curriculum setting

Set up related core courses such as Chinese and foreign celebrity studies, Chinese and foreign cultural studies, introduction to human studies, introduction to business studies, economics, management, enterprise management, marketing, conference marketing management, conference planning, business etiquette and public relations.

3. Employment direction

Professional conference companies, university conference companies and other related positions. This major is a strong major in the college, and it is also a major with more practical opportunities.

(3) interior design major

1. Training purpose

Cultivate application-oriented professionals who master the basic theory, basic procedures and skills of indoor environmental art design, are familiar with decorative materials and construction techniques, and can use various expressions of indoor design to engage in the design and management of architecture, indoor environment, exhibition, furniture, decoration engineering and other industries.

2. Curriculum setting

Set up related core courses such as celebrity studies at home and abroad, cultural studies at home and abroad, introduction to human studies, introduction to business studies, sketch, color, construction engineering quota budget, composition (plane, color, three-dimensional), computer-aided graphic design, civil engineering drawing, furniture design, interior design, exhibition design, expressive painting techniques, decorative materials and structure, introduction to design, and architectural design foundation.

3. Employment direction

Interior decoration company, exhibition company related positions, this major is a relatively strong major in the college, and there are more opportunities for social practice.

(D) Advertising design major

1, culture target

Cultivate and master the basic theory and knowledge of advertising; Advertising planning, design, publishing and operation management talents with the basic ability of modern advertising planning, creativity, production and publishing, basic knowledge of market research and marketing and market analysis ability.

2. Courses offered mainly include core professional courses such as introduction to communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copywriting, advertising operation and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, and advertising effect research methods.

3. The employment direction mainly involves the news media advertising department, advertising companies, exhibition companies, market research and information consulting industries, as well as enterprises and institutions engaged in advertising management, advertising planning creativity and design and production companies.

(5) Education, training and management.

1, culture target

Cultivate practical talents in the field of education and training. Knowledge and skills in education and training theory, training skills and education and training operation management are required.

2. Curriculum setting

Set up related core courses such as Chinese and foreign celebrity studies, Chinese and foreign cultural studies, introduction to human studies, introduction to business studies, economics, management, education, psychology, training operation management, public relations, education and training technology.

3. Employment direction

Related positions in colleges and universities, education and training companies, this major is a strong major in colleges and universities, and it is a major with more opportunities for social practice.

(6) Planning and management of film and television products.

1, culture target

Cultivate professionals in the planning, production, marketing and management of audio-visual products. Knowledge and skills in planning, video editing and marketing management are required.

Step 2 offer courses

Set up core courses such as microcomputer foundation, photography modeling, music foundation, writing, appreciation of film and television works, TV camera shooting, TV program production technology, TV picture editing, computer-aided design, nonlinear editing, film and television audio-visual, news editing and so on. 3. Employment direction: related work in TV broadcasting, advertising companies, media companies and audio-visual products companies.

(7) animation design major

1. Training purpose

Cultivate professionals who have the basic knowledge and theory needed for film and television animation creation, and can engage in original animation painting, creative animation design and director, and theoretical research on three-dimensional computer animation creation in film and television media production posts.

2. Curriculum setting

Mainly set up film and television drama, film and television sound, animation techniques, film and television animation creation, multimedia technology and application, animation design, sketch, sketch, character design, color and other related professional courses.

3. Employment direction

Animation companies, advertising companies, film and television media companies and other related positions.

(8) Aviation service specialty

1, culture target

Cultivate professional service talents in airports, flight attendants and airline headquarters. Knowledge and skills in aviation management and aviation services are required.

2. Curriculum setting

Set up core courses such as introduction to civil aviation, civil aviation law, service psychology, flight attendant service skills, new theory of civil aviation English, aviation safety and health care, aviation English, air transportation foundation, air freight management, aviation safety inspection, X-ray inspection, basic knowledge of dangerous goods, entry and exit management, safety administrative regulations, socialization and etiquette, image design, physical training, etc.

3. Employment direction: airport, flight attendant, airline related positions.

(9) International Trade Major

1. Training purpose

Professional training system to master the basic theory of economic management, master the basic theory and skills of international trade, and have a high level of foreign language, computer application ability, can engage in related work of compound senior economic and trade talents. Through study and training, students are familiar with foreign trade finance, foreign-related economic laws and regulations, import and export business processes, international marketing, finance and economic development laws, and can use computers to handle business, so as to become senior specialized applied talents who can engage in foreign trade finance business in foreign-related enterprises.

Professional features: this major has two directions: international economy and trade and international business. The characteristics of international economy and trade are to train theoretical and practical talents with international trade practice, service trade, e-commerce and international settlement for the country; The characteristic of international business direction is to train theoretical and practical talents with international business negotiation, international accounting, international business law and international marketing for international business departments.

Step 2: Main course

(main courses): international trade, import and export practice, international settlement, customs declaration, business English, practical English, oral and listening, English correspondence and telecommunications, etc. (Internship course): course design of import and export business, market survey, business English training week, EDI training week, e-commerce training, post practice, professional practice, graduation practice, graduation design professional outlook, etc.

3. Employment prospects

After graduation, students can engage in international economy and trade, comprehensive management and professional function management in relevant units. Posts: import and export document processing, customs declaration, marketing management, foreign trade enterprise finance, warehouse management, e-commerce engineer (clerk), market development, technical services.

(10) animation major

1. Training purpose

This major trains professionals who have the basic knowledge and theory needed for film and television animation creation, and can engage in original animation painting, creative animation design and director, and theoretical research on three-dimensional computer animation creation in film and television media production posts.

Step 2: Main course

Film and television drama, film and television sound, animation techniques, film and television animation creation, multimedia technology and application, animation design.

Main practical teaching links:

Including sketch, sketch, character design, color, short film shooting, graduation homework.

3. Training requirements

Students in this major mainly study the basic knowledge and theory of film and television animation creation, accept the basic training of film and television animation design, film and television animation techniques and production, and master the basic abilities of animation design, animation director, animation creation and theoretical research. Graduates should have the following knowledge and abilities: (1) master the basic theory and knowledge of film and television animation creation; (2) Master the skills of film and television animation design and production; (3) Have the ability of film and television animation editing and directing and preliminary scientific research, and have high aesthetic ability and excellent cultural and artistic knowledge and accomplishment at home and abroad; (four) to understand the principles and policies of the party and the state in literature and art, propaganda, press and publication, and film and television policies and regulations; (5) Understand the development and theoretical research of film and television animation creation; (6) Master the basic methods of literature retrieval and data query, and have certain creative, research and practical work abilities.

4. Employment prospects

2/kloc-0 Since the beginning of the 20th century, due to the popularity of the Internet, the rise of the capital market and the active investment of many large international groups, there has been a new trend in the computer movie animation and interactive art market since the beginning of 2000. On the one hand, games and video games have gradually become the main ways of people's entertainment consumption; In addition, the wide application of computer stunts, advertising design, industrial design, virtual design and other fields in the film and television industry makes the interactive art design of film and television animation and games stand out in the IT industry and face huge business opportunities. At present, animation game producers have become the most sought-after talents. MAYA, 3D MAX and other computer animation tools are widely used in all walks of life. Animation game producers have broad application space in the fields of game software, film and television production, multimedia production, advertising design, industrial design, architectural landscape design/browsing, advanced environmental art design, virtual reality, network 3D application, visual interactive education and medical care, military, science and technology, transportation, communication, commercial circulation and so on. Computer animation game designers and producers belong to the high-income class. However, according to the survey materials recently released by the State Administration of Radio, Film and Television, there are only 8,000 professionals who have reached the level of professional film and television animation and interactive art in China, and the market demand is at least 654.38+0.5 million.