Conditions for becoming a RELX black gold member

You should have to spend a certain amount of money in RELX to qualify as a black gold member!

Expansion: RELX is about to launch a new store format - black gold store.

As far as we know, RELX defines the "head store black gold store upgrade project" as "the company's core strategic project launched by RELX in 2021. The purpose is to "commit to the core influence of The terminal head stores will undergo a comprehensive brand upgrade, and RELX will provide a full set of retail operation services to protect high-quality head stores with higher profits. ”

So, how do you select the first batch of store owners for this project?

As far as we know, the entry threshold for black gold stores is actually not low. Currently, it is only open to the first batch of cities. Beijing, Shanghai, Guangzhou, Chengdu, and Wuhan are targeted at large-scale stores with high turnover, and even the bosses will be interviewed, and the number of places in each city is limited.

So, if the store owner and RELX After they see each other, what costs will both parties bear?

Let’s talk about the store owner level first. For each store owner, he needs to bear the following parts: 50,000 yuan deposit, 3,000 operating capital, decoration and demolition costs (tentative estimate) , and a monthly management fee of 1,000 to 2,000 yuan.

Informed sources revealed that the salary payment method for daily employees may become that the store owner pays the money to RELX’s designated account before the 12th of each month. RELX has also designed a shift model and corresponding salary structure for black gold store employees in different cities.

We speculate that RELX may hope to strengthen the daily management of black gold store employees.

As for RELX, RELX will be responsible for: the image design, props, decoration and employee salaries for the first three months of the black gold store (after three months, RELX will pay for it in the form of a one-time replenishment). "More than 90 fees."

So, what are the benefits of upgrading to black gold?

Except for better decoration. In addition to image upgrade subsidies and one-on-one professional customer service, full custody operation services, exclusive rights for goods, exclusive rights for traffic, and franchising may be more worthy of attention.

Full custody is reflected in personnel management and product management. , Sales management. For example, store clerk recruitment, training, scheduling, attendance, code of conduct, supervision and Sky Eye system, onboarding process and salary payment; order management, inventory counting, inventory health management; and monthly sales target setting and disassembly , profit level monitoring, sales service training, etc.

What may be the most concerned about is the rights to goods and traffic: black gold stores can get 2 times the quota of best-selling products, 100 points of limited products, and 30-day rapid verification. Sales and after-sales poles are configured in advance, as well as products and peripherals exclusive to the black gold store;

In terms of traffic, the black gold store will be placed on the top of the public account of nearby stores and marked with the "RELX black gold store" LOGO and public account. Large-scale opening promotion, local promotion, exhibition sales quota and other rights.

And RELX also promises to provide franchise rights at core points.