Che Yourui Comments: Is the turbulent era coming? In March, at least 12 senior executives of automobile enterprises left their jobs.

(Text/Peng Kefeng) Iron camp, mobile soldiers. This sentence also applies to the automobile industry. Even if the COVID-19 epidemic broke out this year, the personnel adjustment of major car companies still belongs to high frequency.

According to the statistics of riders' headlines, in March this year alone, many brands such as Beijing Hyundai, Great Wall Motor, Weilai, Audi and General Motors experienced personnel changes, and at least 12 executives were transferred or resigned. Such frequent personnel changes also mean that major car companies are not satisfied with their current achievements. Everyone is saying that 20 19 is a difficult time for car companies. Perhaps in 2020, the difficult time for auto executives has just begun.

Transnational brands "killing" in the three countries

However, in terms of sales volume, Audi China may be the last one to change executives in the major adjustment of car companies in March. However, there are always many accidents in the car circle. Sales can't be an amulet for executives.

On March 26th, Audi officially announced that from April 1 day, 2020, An will take over from Wu and be fully responsible for Audi's related business in China.

In fact, Wu served as the president of Audi China for a short time. According to public information, Wu officially took office on August 20 19 1 day. Based on this calculation, her life as the head of Audi China District is less than one year, which is short.

Change coaches twice a year. What happened to Audi China?

wei shihao

By contrast, the change of GM China will be much more natural. After all, GM's sales in China in recent years are not brilliant.

18 In March, GM announced that from April 1 2020, Qian Huikang, the current president of GM China, will be the global chief technology officer; Li Bai, Senior Vice President of International Operations Department, will be the president of General Motors in China.

Do you know how many years after that, the position of President of General Motors in China changed? The answer is six years. Americans are much more conservative than Germans.

Personnel changes occurred in foreign companies in March, and so did PSA, which was deeply puzzled in the China market. On March 3rd 1 day, PSA Group officially announced that Olivier will be the head of business in China from April1day, 2020, replacing Gao, who will leave PSA Group at the end of June this year.

You see, it's almost April, and the French are too lazy to wait one more day. Even on the last day of March, we will announce the substitution. What do you think, Fiona Fang?

The new force in making cars has disappeared in all directions.

When it comes to personnel adjustment, the new forces of making cars dare to say second, and no one dares to say first. Yes, the excitement is yours. When it comes to doing things, the younger generation of Wei Lai and Tucki dumped Audi, GM and other established blocks.

On March 5th, Chen, vice president of automobile marketing and sales in Bojun County, announced that he had joined Chixing Road to take over brand marketing.

Also in early March, Deng Ling, former vice president of automobile marketing in He Zhong, announced his resignation, and the next stop was SAIC· Chase.

In addition, Gu, vice president of Xpeng Motors Autopilot, also left in early March, and his whereabouts are unknown.

On March 16, Zhu Jiang, who joined Weilai Automobile from Lexus as vice president of user development, announced that he would leave his post in May 2020, and his next stop was to be determined.

On March 23rd, Xiang Dongping officially became the vice president of Hyundai Motor Group (China), the deputy general manager and sales minister of Beijing Hyundai. Previously, he was the co-founder, chairman and chief marketing officer of Skycar, a new force in automobile manufacturing.

Also at the end of March, Zhao, former vice president of Weilai Automobile User Center, joined Great Wall Motor as the general manager of the User Center of Great Wall Sales Company. It is said that Wei Jianjun, chairman of Great Wall Motor, very much recognized Weilai's offline marketing model, and deliberately "targeted recruitment" Weilai's management staff.

On the evening of March 3 1, Zhao Gang, vice president of Zero Run Automobile, officially announced on the social platform that he had resigned from Zero Run Automobile for personal reasons. In this regard, Zero Car thanked Zhao Gang for his contribution during his tenure and wished him all the best. As for Zhao Gang's next step, there is no clear news.

In this way, in March this year, at least seven executives left the new car-making army. Among them, only Weilai Automobile has "optimized" two people, one is about to leave and the other is working in Great Wall Motor. It seems that Weilai Automobile, which has just been blessed by Hefei Municipal Government, is not as beautiful as the outside world imagined.

It is also difficult for state-owned enterprises to achieve peace.

State-owned enterprises such as FAW, Dongfeng, SAIC are relatively stable compared with the swarming of executives from the new forces that build cars, but this does not mean that they don't like to change people. In March of this year, personnel changes occurred in FAW and Dongfeng.

In late March, Dongfeng Passenger Car Company held a meeting on the appointment and dismissal of cadres, and Ding, vice president of Dongfeng Motor Co., Ltd., officially became the general manager of Dongfeng Passenger Car Company. This means that veteran Ding is back in charge of Dongfeng's future.

Also in March, in the new round of personnel adjustment of FAW Group, Wang Gang, former party secretary and deputy general manager of FAW Toyota, returned to the headquarters to be responsible for the sales of FAW Hongqi, and served as the chairman of FAW Science and Technology Tourism Co., Ltd., and Huang Yong, former personnel minister of FAW Group, will serve as the deputy general manager of FAW Toyota.

If Dongping is included in Beijing Hyundai, there is no doubt that BAIC Group also had a personnel adjustment in March this year.

Summary: Philosophers often say that the only constant in this world is change itself. As ordinary people, we can only choose to embrace change. For car executives, although they look glamorous and earn a lot of money, if their brand sales are not good, or they disagree with the big boss, it is only a matter of minutes to leave. 2020, and cherish it.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.