Questions about Beijing Olympic Games

The following features are highlighted in the planning of the Olympic Village in Beijing.

first, the green Olympic village. Beijing 28 Olympic Village will be planned and built into a sustainable community model in line with the development trend of the world environment in the 21st century, so as to promote the development of green communities in Beijing. Buildings in the village will adopt high-efficiency energy-saving thermal insulation materials, and make full use of natural ventilation, natural wind collection, solar energy, wind energy, electric energy and other pollution-free energy. Sewage will be treated by biochemical technology to achieve 1% harmlessness. At the same time, the village will also be equipped with advanced reclaimed water treatment and rainwater collection systems, which can be used to maintain green space. Second, the People's Olympic Village. The Olympic Village will give every athlete a cordial and natural humanistic care and a relaxed and lively atmosphere of life, so that they can have a full rest, enjoy all-round services and spend their leisure time comfortably. The colorful activities in the village will promote the cultural exchange between athletes, promote the spread of the Olympic ideal, and make the days in the Olympic village an unforgettable memory in their lives. Third, the high-tech Olympic Village. The Olympic Village will use mature and advanced science and technology to build the Olympic Village into an information-based community. A complete structured wiring system (including telephone, network, cable TV, etc.) will be established in the village, and mobile communication services covering both inside and outside the city will be realized. In addition, the Olympic Village will also provide 4A-level services, that is, at any time, villagers can obtain the required voice, data and Internet services through computers, mobile phones, PDA and other terminals in the village, as well as many Internet cafes set up in the village, and can also provide athletes with free Internet access services, so that they can communicate with each other and have a panoramic view of the world.

An introduction to the business orientation of the People's Olympics

The People's Olympics is a systematic project, and its business orientation should be accurate. "Humanism" refers to various cultural phenomena in human society. Humanistic Olympics refers to "various cultural phenomena of the Olympics" and refers to the humanistic phenomenon of people-oriented Olympic participation, with the core of "Olympics" and its phenomenon of "Olympic humanism"; "People's Olympics" is not equal to "People's China". Only "People's Olympics" can be called "People's Olympics". Only by integrating China's culture into the Olympic participation culture can it be truly "People's Olympics" ... The "Olympic cultural phenomenon or landscape" directly formed through the Olympic Games can it be called "People's Olympics"!

"faster! Higher! Stronger! " It not only refers to sports achievements, but also has a deeper meaning; The most important purpose of participating in the Olympic Games is not to win the championship, but to participate! Participation in the Olympic Games is one of the effective ways to achieve the goal of "People's Olympics". The management mode of "new participation" is only a means and marketing tool to realize the management of "products": it is to use the behavior of introducing public participation and adopt the effective driving mode of "cultural, mass, entertainment, network and global" participation, so that the widest range of participants can get to know and understand the products through the "participation" activities of "product content" To achieve the business purpose of promoting and marketing "products" ...

The strategic purpose of hosting the Olympic Games is "to spread China's culture, enhance communication and understanding with people of other countries, and promote the development of various undertakings in the host country by hosting sports games". Combining "hosting the Olympic Games" with "promoting the development of various undertakings in China" is the "product" of "People's Olympics"! In the "products" of the People's Olympics, there are both "Olympic Humanism" and "China Humanism" in China's history, economy, science, education and humanities. So how can we make the whole world know more about the content of "China culture"? In other words, how to "manage" these "product contents"? We believe that the promotion by means of "new participation" can achieve the maximum marketing of "products". We assume that "Olympic language communication environment building activity" is a product; "new participation" is the means to realize product marketing; "Olympic language communication environment building activity" is the carrier of marketing and "cultural promotion" is the goal to be achieved! ★ Use the most direct carrier of Olympic humanistic activities to realize the marketing purpose of "products" of humanistic Olympics; In line with the requirements of "new participation" that "all carriers and marketing means serve to achieve product management goals and objectives". ★ After re-planning and evolution, the design of "People's Olympics New Participation" will become a development project involving the Olympic international market, which is far from a traditional or general activity.

The concept of global participation in the People's Olympics

The Olympics advocate "participation"! The new century has aroused the global participation of the People's Olympics! In the brand-new century, the traditional Olympics has spanned several centuries. In the 21st century, with the rapid development of science and technology, the Olympics should have its brand-new contents, brand-new ways and brand-new participation! It is no longer a "program" that most people watched in the past, but an activity with more connotations and more people participating; It is a communication activity with wider extension and a carrier that more people participate in and directly promote social progress.

As a new Olympic Games that has entered a new century, it should have a more fascinating development. The People's Olympics in the new century should make the "participation" activities develop from inside the stadium to outside the stadium and into the four years before the competition! We should break through in time and space and start business! Take advantage of the conditions provided by the new century to let participants from all over the world participate in the People's Olympics in different places.

-"Participation in the People's Olympics" is a global, direct, broader and longer-term competition for people pursuing human peace four years before the competition! It is a four-year participation from 24 to 28.

-The participation of the People's Olympics is not only in the stadium, but also outside the stadium! Participation in time and space is unlimited, and communication and interaction are the biggest themes of participation in the People's Olympics! It is a global participation activity with great attraction, penetration and cohesion in many countries and regions, and it is a communication activity in which more people participate in human civilization.

-The participation in the People's Olympics is not limited to the traditional "face-to-face" participation, but the long-distance participation by using the Internet, which is a global participation that is not limited by time and space! It is a popular, entertaining and extensive competition participation!

-Participation in the People's Olympics is the exchange of national culture, language, commerce and trade; It is a great cause to spread human civilization, break the political deadlock, promote economic development, strengthen the integration and unity of all ethnic groups in the world, and safeguard and develop world peace to mobilize the extensive participation of all ethnic groups in the world four years before the competition.

-The new participation in the People's Olympics is bathed in the new economic era of the new century, and the Internet has become the platform for the realization of the "global new participation model"; Providing global participation in the "People's Olympics" through the Internet can help the host country and the International Olympic Committee gain benefits from the global market.

Orientation of "Content" of People's Olympics Management

"People's Olympics" is an important part of the three exhibition fulcrums of "New Olympics", and the exhibition of China's humanities mainly depends on People's Olympics; What should be displayed in the study of People's Olympics? This is related to the strategic goal of hosting the Olympic Games in China, and its display content is a key! But it is impossible to run all the humanities in China.

The main contents of "Olympic Humanities" outside the stadium are: the establishment of the "language environment" of the Olympic Games, the relay of the Olympic flame, the participation in the opening and closing ceremonies of the Olympic Games, the participation in Olympic literature and art, and the participation in more Olympic cultural activities. In the activities of these Olympic humanistic phenomena, it is easier to find the Olympic humanistic content when operating the humanistic Olympics, but it is particularly important when it is integrated into China's humanistic phenomenon (here we temporarily distinguish the other characteristics:

1. Olympic humanistic main project;

2. Olympic people-centered projects;

The emblem of "Chinese Seal Dancing Beijing" organically combines Xiao seal, Chinese characters and the five-ring emblem, and is full of deep vitality. The scale of the land embodies the charm of the east and the west; Between strokes, the Olympic spirit is sublimated. The emblem for the bid is composed of the five Olympic rings, which looks like a "Chinese knot" of China traditional folk arts and crafts, and also looks like a human figure beating Tai Ji Chuan. The pattern is flowing, harmonious and vivid, full of sense of movement, symbolizing the unity, cooperation, exchange and development of the people of the world, and working together to create a new century; Express the faster, higher and stronger sportsmanship of the Olympic Games

IV. The Olympic Park is located at the northern end of the central axis of the city, with the city center in the south and the famous scientific research, cultural and educational areas and historical scenic spots in the west.

5. The Olympic spirit is the spirit of mutual understanding, friendship, unity and fair competition

6. The Olympic motto is "Faster, higher and stronger".

7. The Olympic flag has a boundless white background and five interlocking rings in the center, which is what we call the Olympic ring. The colors of the rings are blue, yellow, black, green and red from left to right.

8. The Olympic flame symbolizes light, unity, friendship, peace and justice.

9. New Beijing, Great Olympics, New Beijing.