Brief introduction of Metersbonwe Bang Wei Bang Wei

Shanghai Metersbonwe Bang Wei Bang Wei Clothing Co., Ltd. was born in 1995, mainly engaged in the research, development, procurement and marketing of "Metersbonwe Bang Wei" brand leisure series clothing. Mi Bang Wei, these five words condense the deep national plot and persistent clothing love of Mr. Zhou, the founder of the company:

Beauty: beautiful and fashionable;

Special: unique and individual;

S: Here, concentrate, concentrate;

State: Guo Bang, Kupang;

Woman: Great.

Metersbonwe Bang Wei represents the firm's two goals: to provide "personalized and fashionable" clothing products and experiences for young consumers, and then to make the brand a leading brand in the international casual wear market, and to enhance the prestige of Guo Bang and China.

Under the guidance of Mr. Zhou's unique virtual business philosophy, with the care and support of all walks of life and consumers, Metersbonwe Bang Wei has developed rapidly. On April 22nd, 1995, the first "Metersbonwe Bang Wei" store opened in Wenzhou, Zhejiang. By 2006, the retail sales of the whole system exceeded 3 billion yuan, creating a miracle of industry development. As of September 29th, 2007, the company has 2,000 specialty stores in China, and 19 sales branches in Shanghai, Beijing, Guangzhou, Harbin, Shenyang, Tianjin, Jinan, Xi 'an, Chengdu, Chongqing, Kunming, Nanjing, Hangzhou, Ningbo, Wenzhou, Fuzhou, Wuhan, Nanchang and Nanning, which is the casual wear market in China.

Metersbonwe Bang Wei Bang Wei Company adheres to the "virtual management" light asset management mode, and fully implements the concept of integrated value chain management and brand integrated marketing. By integrating various value chains such as brand strategy, product planning, product development, production and procurement, logistics, market expansion, sales service and information management, the company has continuously improved its overall management ability and operational performance.

Metersbonwe Bang Wei Bang Wei Company has positioned its brand as 18-25-year-old energetic and fashionable young consumers. The company creates a dynamic and fashionable corporate image with a sense of social responsibility, advocates a brand image with youthful vitality and fashionable personality, and brings energetic and fashionable casual clothes to consumers. The essence of Metersbonwe Bang Wei brand is "Don't take the usual road!" .

In terms of brand operation, the company uses the concept of integrated marketing, by selecting the star fashion consultants (Jay Chou, Wilber Pan, Angela Zhang) that the target audience likes, holding brand public relations activities, putting in brand image advertisements, and combining the strategy of opening large-scale brand image stores, it can rapidly enhance brand assets. The brand is far ahead of all competitive brands in the domestic market in terms of popularity, reputation and loyalty, and is deeply loved by young consumers.

In product design and development, the company has trained a team of young and energetic designers with international standards. Through the continuous understanding of target consumers, market competition and fashion trends, combined with long-term cooperation with design companies in France, Italy and other places, the design team introduces more than 7,000 new clothes to the market every year. Since 2007, the products have been subdivided into two series: "campus" and "city", which emphasize the fashionable lifestyle of young people and make the brand image more concrete. "Campus" series exudes fresh breath, youthful and dynamic, and vividly expresses campus spirit; The "City" series conveys the simple urban inspiration, combines the elements of "cool" and "exquisite", and adds the brushwork of sports and imagination, which embodies the simple and fashionable way of dressing and the desire of urban men and women to realize their self-worth.

In terms of production and procurement, the company has broken through the integrated production and marketing mode of "big and complete, small and complete" that the industry has always adopted, fully integrated and utilized social resources and abundant domestic production capacity, took the road of socialized specialization and cooperation, and created a "virtual management" business model. With the Yangtze River Delta and Pearl River Delta as the center, the company has integrated more than 300 manufacturers to produce famous brands, forming a powerful production base with an annual output of nearly 50 million pieces (sets) of casual wear. Through the strict control of the production process and the strict inspection of the final products, the company's professional quality inspectors ensure the quality of the products.

In the construction of sales network, the company's "virtual operation" business model has been applied again. On the basis of setting up sales companies and direct stores in central cities across the country, the company makes full use of the powerful radiation effect of these big cities to attract franchisees from surrounding small and medium-sized cities to open brand chain stores. At the same time, in order to ensure the consistency and standardization of brand operation, the company implements a variety of management and services including commodity training, logistics and distribution, information consultation and employee training. For all the more than 2,000 specialty stores, we will share risks with franchisees, develop together and achieve a win-win situation.

Information is the basis of enterprise control and decision-making. The company has realized e-commerce and information networking, established an "information expressway" with networked computer terminals in various links such as function management, commodity management, production management and sales management, and realized the informationization and network management of internal resources.

Metersbonwe Bang Wei Bang Wei gradually moved its business center and R&D center to Shanghai on 1998. On June 5438+February 10, 2005, the company's headquarters in Nanhui District officially opened, which marked the second entrepreneurial stage of Metersbonwe Bang Wei Bang Wei. With the help of the excellent platform of Shanghai, the economic center and fashion capital, the company will further fully integrate all kinds of resources, upgrade from business model innovation to management model innovation, and continuously consolidate and enhance the dominant position of enterprises in the market.

Since its establishment, Metersbonwe Bang Wei Bang Wei has always regarded honest management as the cornerstone of enterprise development, winning the trust of consumers and the praise of the industry; The unique business philosophy and brand connotation have aroused widespread concern in the industry and all walks of life. Metersbonwe Bang Wei Bang Wei has been rated as one of the top 100 enterprises in China garment industry for eight consecutive years. The company's major honors over the years include:

2003: "Mi Bang Wei" was awarded as "China Famous Trademark";

In 2004, "Mi Bang Wei" was rated as "China Youth's Favorite Clothing Brand";

In 2005, "Mi Bang Wei" was once again rated as "China youth's favorite clothing brand";

In 2005, Metersbonwe Bang Wei Bang Wei ranked among the "Top 500 Manufacturing Enterprises in China" and won the "2003/2004 China Clothing Brand Annual Marketing Award" and the title of "China Female Consumers' Most Satisfied Brand".

2006: Won the "2004/2005 China Fashion Brand Annual Planning Award" and "2006 China College Students' Favorite Brand Award";

In 2006, the trademark "Mi Bang Wei" was recognized as a well-known trademark in China;

In 2006, President Zhou was named "Best Business Leader in China in 2006"? Best CEO of the year in the eyes of the audience. "

Facing the future, Metersbonwe Bang Wei and Bang Wei will seize the opportunity to promote scientific development and build a harmonious enterprise. Guided by the vision of "young and energetic leading brands, fashionable products and popular prices", we will strive to make "Mi Bang Wei" a famous brand in the international clothing industry.