The importance of advertising English! ! !

3: The artistry of advertising English

Although good advertising is based on good products, the explanatory power and allure of advertising are achieved through the tempering of language. Incisive language can refresh customers.

1． Use homonyms (different meanings)

2. Advertising English often makes use of the language characteristics of homonyms (different meanings), and uses them to make advertisements appear lively, lively, humorous and humorous.

3． (2) When something borrowed, blew something blue… Comfort was there.

This is the first part of the Southern Comfort hotel advertisement. In advertising, blew and blue are homophones, and their use here gives an obvious sense of rhythm.

Four: Commonly used advertising phrases

During the collection process, we also found some English advertising phrases.

Baojun Health keeps you fit all the time

The packaging is novel and beautiful, fashionable and attractive packages

Quality and quantity assured

have a long history in production and marketing

popular both at home and abroad

comfortable and easy to wear

exquisite workmanship sophisticated technologies

complete in specifications

catch up with and surpass advanced world level

a wide selection of colors and designs

fashionable styles, rich varieties

sufficient supplies; ample supply

with a long standing reputation

timely delivery guaranteed

reasonable price

fine craftsmanship

economy and durability

with Chinese flavor possess Chinese flavors

rank first among similar products

excellent in quality

complete range of articles

< p>Various styles These sentences appear in foreign advertising markets. They are simple sentence patterns and commonly used sentence patterns. Advertising language can make English advertising more informative, make the function and quality of the product more memorable in consumers' minds, strengthen consumers' confidence in tipping to a certain extent, and play a supporting role in English advertising. Collecting these will not only help us study advertising English, but also help us deepen our study of English.

4. Besides that, I have collected some English ads

Just do it. Just do it.

(Nike sneakers)

Feel the new space. Feel the new realm. (Samsung Electronics) Intelligence everywhere. Intelligent interpretation, everywhere. (Motorola mobile phone) The choice of a new generation. The choice of a new generation. (Pepsi-Cola) We integrate, you communicate. We integrate, you surpass yourself. (Mitsubishi Electric) Take TOSHIBA, take the world. Own Toshiba, own the world. (Toshiba Electronics)

Let's make things better. (Philipe) Let's make things better. (Philips)

Connecting People. (Nokia) Technology is people-oriented. (Nokia)

Things go better with Coco-Cola. (Coco-Cola) Drink Coca-Cola and everything goes well. (Coca-Cola)

Make yourself heard. (Ericsson) Understanding is communication (Ericsson)

Future will be better. The future will be better. (Very coke)

5. Love is in the family. Love is in the family. (Mengjie Mattress)

To be true forever. Sincere to forever. (Haier Group) Advance into the new century. Advance into the new century. (Red River Group)

The more you listen, the more you learn.

The more you listen, the more you learn. (Desheng Radio)

6. Time always follows me.

Time exists because of me. (Rossini watch)

Buick-your key to a better life and a better world

Buick--the secret to a better life. (Buick sedan)

It is not difficult to see that advertising English pursues simplicity and clarity in structure. Although some advertising sentences are a bit complicated, the understanding of the meaning is obvious; in terms of style, advertising English tends to be concise and clear. It is colloquial and innovative, allowing readers to receive new information immediately in a fresh environment. At the same time, advertising English also boldly uses new words and compound words, which greatly increases the uniqueness of English advertising. Rhetorical techniques such as metaphors, personification, puns, and rhyming repetitions can be seen everywhere and are vivid and lively; similarly in terms of artistic effect, advertising English is usually a bit abstract. This is to enable consumers to actively understand the content and meaning of the advertisement, so that consumers can The author visualizes the abstract sentences himself, which plays a role in mobilizing consumers' consumption intention and allowing consumers to take the initiative to understand their own products. In today's era, advertising has become an indispensable part of the economy and society. Advertising is the lubricant of the modern commodity economy, the catalyst for economic development, and the link and bridge that structures production, supply and marketing. Manufacturers rely on advertising to promote products and expand markets, while customers rely on advertising for consumption. To this end, advertising, as a creative art form, does its best to use a variety of expression methods to seize time and space to attract audiences and stimulate consumers to make purchasing decisions as soon as possible. No wonder advertising, as a means of commercial promotion, has attracted much attention. The economic development trend of globalization has allowed advertising to transcend geographical boundaries and become a global business philosophy. After my country joined the WTO, international economic activities became more frequent and foreign trade became more active. A solid foundation in English has become a prerequisite for us to appreciate and learn foreign advertisements. Only with this prerequisite, can we extract the essence from excellent foreign advertisements, improve the level of our country's advertising production, and create world-class advertising effects.

Advertising language is the accumulation and concentration of human culture. Wonderful advertisements are often unique and every word is exquisite. Learning English language from English advertisements is a shortcut for us to get a glimpse of the subtleties of English language.

Appreciating wonderful English advertisements, we feel as if we have stepped into a magnificent cultural palace, and we feel like we are walking on a winding language corridor, intoxicated by a treasure trove of vocabulary that we can comprehend and understand, which is breathtaking.

We take the combination of advertising and English as an opportunity to explore advertising from an English perspective, study English from an advertising perspective, and organically combine the two into one, effectively killing two birds with one stone. We continuously collect excellent advertisements and quotations from English-speaking countries. Involving recruitment advertisements, product advertisements, job advertisements, service advertisements, public service advertisements and many other fields. It also comments and analyzes from the perspectives of advertising creativity and English use, with exquisite pictures, both pictures and texts, lively, readable and practical. Readers can appreciate examples from a theoretical perspective and understand the theory through the appreciation of examples. Use English thinking to understand advertisements, understand English from advertisements, and enjoy the infinite charm of the combination of advertisements and English.

Hope you are satisfied!