What knowledge, skills and qualities do advertising graphic designers need?

As a qualified advertising graphic designer, you should have the following three conditions, namely:

First, professional and technical literacy;

1, core technology: The core technology of graphic design industry is mainly software technology, including Office software technology and design software (Adobe), among which design software is the core, and there are four main types of graphic design software, namely:

Adobe Photoshop- retouching software, corresponding position: digital image engineer (retoucher, digital darkroom)

Adobe Illustrator- vector drawing software, corresponding position: digital graphic designer (VI design, graphic design)

Adobe InDesign- typesetting software, corresponding position: digital typesetting designer (digital typesetting)

Adobe Acrobat- electronic document editor, corresponding position: design document engineer (prepress process)

2. Professional knowledge: basic design theory, three major components (plane composition, color composition and three-dimensional composition), printing technology, design and appreciation of artistic works. Don't underestimate these professional knowledge and theories, which can promote designers' understanding and sublimation of design and art.

3, creative ability: good works are king, there is no other way, that is, do more exercises and accumulate more works. Learn to appreciate first, then learn to copy, and then continue to create and improve.

4. Industry knowledge: creative management process of advertising design industry, etc. These may take some time to understand through internship and work.

The second is cultural and artistic accomplishment;

As a graphic designer, we should always deal with "pictures" and "texts", so our cultural level and artistic accomplishment should be improved. Simply put, a person's understanding, organization and expression of external things, emotions and thoughts need to be conveyed through language, words, sounds or images. The degree of personal cultural and artistic accomplishment directly determines the degree of understanding and the effect of expression.

Under normal circumstances, students with college education or above, especially those majoring in art and design, can basically meet the initial needs of the design industry in terms of culture and artistic literacy. Of course, education is not the only measure. There are many people without culture, and their cultural and artistic accomplishment is also excellent. For learners or practitioners with low academic qualifications, it is suggested to learn more about the courses offered by art design-related majors in colleges and universities, or buy some books or conduct self-study and self-cultural improvement through some online courses.

Third, professionalism;

The main meaning of professional accomplishment is the comprehensive embodiment of professional outlook, employment outlook, learning outlook and working methods.

Including: personal image (gfd, talk, etc. ), social skills (communication and coordination skills), psychological quality (such as pressure resistance), sense of responsibility, etc.

Give you some advice:

1, preferably college degree or above, if not, it is recommended to take the adult college entrance examination;

2. Obtain the authoritative professional qualification certification of the advertising design industry. At present, the professional qualification certification of ACAA designers has great influence in the industry and is helpful for employment. If the academic qualifications are not high, vocational qualification certification is also a good compensation for academic qualifications;

3. Create more works, and excellent works can promote employment success.

Above, pay attention to success!