What industry does new media belong to?

Question 1: What is the new media major? The new media is the media that can provide personalized content to the public at the same time. It is the media in which communicators and recipients are integrated into equal communicators, and countless communicators can communicate with each other at the same time. The new media major of Peking People's University should be the leading major. Learn from the central host

Question 2: Which industry does the media company belong to? Question 3: What is the industry media? There are two major categories of media: the first category is B2B, and the definition is: the media aimed at influencing decision makers at different levels in an industry is industry B2B media. The second category: B2C. This kind of media is also an industry media, and it is a professional consumer media. The definition is: the media that influences consumers' choice and understanding by spreading a certain industry brand and popularizing industry knowledge is professional consumer media. These two types are all industry media, and the difference lies in that one is suitable for the exchange of professionals within the industry, and the other is a platform for spreading industry culture and influencing consumers.

question 4: what does new media mean? what is new media?

let me talk about this problem first. When you see people brushing their mobile phones in the subway, on the bus, in restaurants, on the road, in your living room and in your bed, you should realize that where there are people, there are rivers and lakes. Bah, where there is social interaction, there are new media-there are more people gathered here and there are more convenient channels of communication.

When new media makes it

convenient for people to transmit information;

When making extensive social contacts;

When openly expressing emotions and discussing the same thing;

the era of new media is coming.

in this era, everyone is a producer and everyone is a communicator.

a long time ago, people learned about the world through traditional media, and spread it one to zero. At this time, traditional media only had the function of information transmission, but there was no social function.

When there are one-to-one media tools, such as QQ, Email, WeChat and SNS, people can maintain their relationship with some individuals.

With the development of one-to-many communication methods, such as Weibo, friends circle, Facebook, etc., people completed the construction of online identity through social means and found a sense of collective belonging.

this is the charm of new media.

Although Trump is ready to use Twitter to govern the country. Although the new media is a small helper to save money, people and costs. But it doesn't have to be. It may make the performance better. But not everyone is suitable for new media.

I have a friend who is engaged in the medical equipment industry. She often complains to me that she goes to the hospital to visit the directors and representatives every day. When she meets and chats, she bows her head and laughs, but they don't appreciate it. One day, she asked me if I could solve this problem through new media. I said categorically that I can't. Medical device sales is a traditional one-to-one communication mode. You need to keep communicating with customers and constantly show the functions of the devices. Your goal is clear, and your center is the medical representative and the attending physician. The new media is a decentralized form of communication.

I also have a friend who runs a Tmall store. Originally, I just wanted to open a Tmall store, selling clothes and 2W fans, which is also quite good. We had a chat, and he complained that it was tiring to be a shopkeeper. I had to deal with photographers and models every day, and I had to do a good job of after-sales. After that, I didn't know how to maintain relations with these people except the shop. One day the store disappeared, and so did the 2W people. I told him that you might as well build a micro-signal, do it yourself first, I will show you how to divert the flow, you can also sell goods on WeChat, and you usually send some original small and fresh literary articles. It took him three months to import most of Tmall's users into WeChat, and insisted on tweeting. After having a certain base, he began to sell. The current performance is about 2W per month.

Marketing is the truth of new media, but quality is the basic law of new media. You must insist on originality and typesetting. Don't market because of marketing, but know how to socialize. And content is a good way to socialize.

well, we finally come to the real point: how to do a good job in new media content?

my experience: what is good content? Everyone says good content should involve human nature. There are not many projects that have been done out of line, but a rule has been summed up. New media in different industries have their own hidden rules in content and form. For example, the education, publishing, and book industries take high-quality original articles and offline forum course salons as their daily core, while the real estate industry takes serial posters and creative hotspots as the standard, and collections, handicrafts, and luxury goods take cultural communication, preferential activities, and holiday topics as the leading factors. Therefore, your industry must have your operating rules, but new media has broken these boundaries. This is why many bosses began to pursue cross-border marketing.

For good examples of new media content, you can add me

Question 5: What industry do cultural media companies belong to? Cultural communication companies belong to the advertising industry as well as the media industry.

the media industry refers to an industrial cluster composed of media entities that disseminate all kinds of information and knowledge. It is a special industry that produces and disseminates all kinds of information products in the form of words, graphics, art, language, images, sounds, numbers and symbols, and provides various value-added services.

the advertising industry refers to an industrial category that obtains profits through advertising creativity, planning, design, production, display, release, testing, management, investigation, release, scientific research and development, technology promotion, effect evaluation, media operation and brand agency. The so-called advertisement refers to the paid information release for commercial or other purposes.

advertising industry is an important part of modern service industry and cultural industry, which plays an active role in shaping brands, displaying images, promoting innovation and development, guiding consumption, stimulating domestic demand, spreading advanced culture and building a harmonious society.

question 6: what is the occupation of new media? This field is a bit big, and the problem is strange.

Question 7: What is the media industry? Newspapers can be regarded as media, TV programs are media, and online videos also belong to the media. Simply speaking, media videos can be called media. Most of the mobile phones still belong to the self-media

Question 8: What industry the live broadcast belongs to is the live broadcast industry, which is a new media in the field of Internet media. Using the advanced Internet platform, the characteristics of fast and convenient resources and contacts and the ultra-low price compared with traditional media. As we all know, advertising is an indispensable part of the media's survival, but online media just take the few fish in their arms without taking the traditional advantage, which just shows that online media is bound to be the mainstream of media development in China in the future.

question 9: what is a new media platform? New media is not a general term for emerging or new media, and new media should have its relatively accurate concept. New media or emerging media are all new media, which is a relatively narrow concept, and this concept can not meet the needs of the development of new media, and it is not conducive to industry communication. Therefore, Gefeng Media has summed up a relatively accurate definition of new media through media research, analysis of a large number of market data, and an overview of the industry's understanding of new media, combined with the views of consumers. This definition, based on certain research, is not an imposed concept. I hope it can be exchanged by people in the industry and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition, and it is hoped that this concept can promote the deep-seated exchanges of the industry and promote the new development of the industry, and this concept will also develop and progress with the development and changes of this industry.

For example, app 91 assistant and so on are all new platforms

Question 1: What are the main work contents of new media operation? With the arrival and gradual development of the new media era, new media operation is undoubtedly an important part of promoting the economy, and the demand for new media operation talents by recruitment units of enterprises is gradually expanding. Let's take a look at the job responsibilities of new media operation first.

New media operation refers to brand promotion and product marketing by using self-media platforms such as WeChat Weibo; Plan brand-related, high-quality and highly disseminated content and online activities.

what are the responsibilities of the new media operation post?

According to the job requirements of major recruitment websites, Damei summed up the following seven job responsibilities for new media operation:

1. Responsible for the daily operation and promotion of mobile Internet self-media platforms (mainly WeChat, Weibo and mobile terminals);

2. Be responsible for independently operating WeChat WeChat official account and planning and providing high-quality and highly disseminated content for fans;

3. Responsible for planning and implementing the daily activities and tracking maintenance of WeChat marketing line, and sending various WeChat contents according to the project;

4. Be responsible for increasing the number of fans, improving attention and fan activity, and interacting with fans in time;

5. excavate and analyze users' habits, emotions and experiences, grasp news hotspots in time, and effectively complete special planning activities;

6. Keep up with the development trend of WeChat, pay extensive attention to the benchmark WeChat official account, and actively explore the operation mode of WeChat;

7. Fully understand user needs, collect user feedback, and analyze user behaviors and needs.

what do you need to do for new media operation?

1. Content operation

Now there is no so-called bonus period, and a small interaction can survive in this new media circle without a little cleverness, such as a sharp entry point. Now it is time to fight for real power and strength, and the most basic embodiment of strength is content.

Recently, some friends with ideas chatted with me and said that they wanted to be a WeChat official account. My first sentence was recognition and encouragement, and my second sentence must be an exhortation. If you can produce good content, you can definitely go on as long as you stick to this point. However, it is hard to keep producing good content.

Therefore, content has become a problem that must be solved in the operation of new media.

Formally, it is divided into: text, pictures (moving pictures and still pictures), audio and video. Now, it can be recalled that basically every field now has n large sizes.

I won't discuss how to do a good job today. Let's take a chestnut as an example. We can do it from another angle.

For example, a WeChat official account who cooks food assumes that most of the people who like food are girls, which is actually the case, haha ... The content must be done around girls and food, and the general content output is such a thinking. However, at this time, can we change our perspective? Everyone's things are multifaceted, for example, everyone's needs are multifaceted.

No matter whether it is a girl or a gourmet, we can use the "nine-square method" to carry out divergent thinking. Please take a look at the following picture:

The user is a girl, and the theme is food. Is it possible to combine any two of the above two pictures to give birth to countless entry points of content, such as: small fresh meat chef, diet nutritious meal, skin care ingredients ... and each point can be divergent?

2. Activity operation

This activity can be understood as interaction, whether it is to operate WeChat official account, Weibo or other platforms. No matter which platform or software, the development company provides our operators with many support plug-ins for activities, such as voting, answering questions, lottery and so on.

Then to do an activity well, it needs to be attractive enough, promoted enough, and designed with wonderful communication. Many friends may be very upset that I can't think of so many activities and don't know what to do. In fact, the easiest way is to "copy".

Let's take "gourmet" as an example. If someone else does a goddess contest, we can do a chef contest. If someone else does an essay with a prize, we can give a name to a dish. If someone else holds an offline meeting, we can have dinner directly ...

Now everyone is talking about the fish pond theory. How can fish survive in a stagnant pool? The same is true of the new media platform. It must be alive. Only by holding regular activities can users feel that this platform is alive and has been working hard. I didn't participate in one activity, and I didn't participate in two activities. If I keep doing it, it will definitely work.

3. User operation

Then it is mentioned above that doing activities all the time will definitely have an effect. In fact, users are generally divided into the following categories:

Positive enthusiasm: he basically does everything, comments and praises every time, participates in every activity, and makes suggestions on his own initiative ...

Calm and wait: low-frequency interaction, without getting off the mark, is just silently paying attention ...

Probability. >