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What suggestions do you have for improving the management of property companies?
Establish the cultural concept and service purpose of the property enterprise that is deeply rooted in the hearts of the people. Residential products should be practical and services should be true. The service concept of "sincerity, goodwill, honesty, transparency, preciseness, meticulousness and efficiency" should go deep into the daily work behavior of every staff member.
Change the concept that property is a management organization and property is a service organization, relying on services to obtain income or value-added income. Change the sense of belonging to the real estate company, the owner is the food and clothing parents of the property and the source of all sense of security. Without good service, there will be no good income, and there will be no opportunity to continue to provide services without the increase of the charging standard with inflation recognized by the owners.
Second, establish reference standards, role models and learning models.
For example, Vanke is a model, and its service goal is to establish a family-like neighborhood warmth with the owners. The model of Vanke Property is undoubtedly the most commendable in Hangzhou real estate market at present. Polite, standardized and thoughtful service from ordinary security guards and cleaners not only improves the quality of the property, but also promotes and promotes the sales and quality extension of Vanke House products.
The quality of a house product is all-round, not only the engineering construction of the product, but also the follow-up service. In the situation that the development of housing products in the housing market is in the era of low profit, in addition to quality, it is follow-up service that can bring long-term benefits and social benefits, and the main force of follow-up service is property.
Thirdly, establish the management system, employment mechanism, restraint mechanism and supervision mechanism based on this model.
1. management system: refer to the system of Vanke or other excellent property management companies, establish and improve their own management rules, work discipline, service etiquette, maintenance response mechanism, training system, assessment and reward measures, improve employees' insurance benefits, improve treatment measures year by year, improve regulations from the system and enhance employees' sense of belonging. First of all, the system is not management but combing, including the communication emotions of internal personnel and the attention of work and life. For example, whether there is air conditioning or ice cubes in the sentry box in summer, whether the drinking water of the staff is preset, whether there is anyone to replace the post in the toilet, whether the small group security guards bully the weak and so on. These are real examples and sad stories. Only by paying enthusiastic attention to employees can we have the healthy mentality of property workers and the enthusiastic service of owners. In this regard, the concept and method of "sea fishing" are worth learning and learning from.
2. Employment mechanism: It is very important to attract excellent professional property management leaders.
A property management company can't imagine what kind of property service company it can build if it doesn't establish an effective personnel management mechanism and hire people who don't have brand property management experience, detailed management and institutional mechanism.
To rebuild a high-quality property service company, it is necessary to fundamentally put the managers of some excellent property companies in the main leadership positions, such as property general manager, property manager of a project, security captain, security discipline supervisor, cleaning discipline supervisor and so on. You can first explore the establishment of a pilot, and gradually standardize and correct the model that suits you.
The emergence of property personnel, for example, many security guards of Vanke signed a work service contract when the army just retired to ensure the continuation of the style of the army; Some service personnel are directly recruited from vocational colleges, which continues the rare sincerity and simplicity. If a company's security work depends on low-cost recruitment from the society, it is not only mobile, but also unsafe and difficult to discipline and manage.
3. Training mechanism: New employees must undergo a strict training in management regulations, cultural concepts, business training, work norms, etc., and issue an internal employment certificate, and organize verification and re-evaluation once a year to improve the treatment of retained employees; Provide observation of Vanke and Greentown to learn excellent management methods, observe and study various problems in their own management communities, and prepare personal graduation summary. Only by doing the rules well from the beginning can management be on the right track.
4. Supervision mechanism: establish a mechanism for unannounced visits by internal staff of real estate enterprises and supervision and inspection by owners' members, support announcement, reward and disciplinary warning measures, supervise and inspect the implementation of daily work and detailed management of real estate, improve the sense of urgency of work and service, and promote the improvement of service quality. It is necessary to regard the owners' committee as the representative of the parents who need food and clothing, and as a free supervision institution for property services. Only by respecting and treating the property of the owners' committee with such a mentality can we have healthy and warm service.
Some residential projects, such as cleaning staff, clean every day and every floor, supervise, check and feedback the cleaning results, and pay attention to the feedback from the owners.
Fourth, be sincere and kind, honest and transparent, rigorous and meticulous, thoughtful and efficient.
Everyone is equal, and everyone's heart is fleshy, and they will not be inferior because they are property service personnel. Property managers, who are often regarded as inferior, need to review the reasons why they can't be respected, whether their words and deeds are not standardized, whether there are problems in working procedures, whether the service content is not meticulous enough, and they can't always complain about the quality of the owners. Only owners have the right to choose property instead of property, and treat every owner who brings them income opportunities in good faith. Although the quality of the owners is indeed uneven, the service cannot be uneven, and it needs to be standardized and unified in order to win respect for the service.
In addition to service, there is also a very important area that is the contradiction between property and owners. Only by being honest and transparent and returning the profits of business premises, parking spaces and advertisements that should belong to the rights and interests of all owners can we gain the trust of the owners and make them earnestly fulfill their due responsibilities and obligations. Always take the owner's problems and the supervision of the industry Committee as a mirror to sort out their service status.
A community without quality problems. The key is whether there is a timely response maintenance mechanism, thoughtful supporting disposal measures and reliable maintenance technicians or cooperative units in the follow-up property services. Many real estate enterprises will send personnel to the engineering construction department to supervise the maintenance to ensure timely and efficient maintenance.
Only when the awareness, system and implementation of the property management company are straightened out can a standardized and respectable company be established and a brand be established in the industry.
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