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What is an alliance?

The full name of Mengju is Shanghai Mengju Information Technology Co., Ltd., which is the mobile advertising division of Wei Meng and a wholly-owned subsidiary of Wei Meng, a third-party developer of WeChat. Mengju provides customers with three social advertisements: WeChat friends circle advertisement, MP (official WeChat account advertisement) and Guangdiantong, and provides customers with value-added services including WeChat industry marketing solutions, material production account optimization and data analysis.

The following is the business flow chart of the alliance: