I used to work as a mobile phone salesman, but I resigned. At present, there is a gym to be pre-sold. I don't know if it will work, and other mobile phone manufacturers will let me.

It is recommended to be the chief industry. How to say this is to promote the pre-sale of fitness.

The commercial behavior of pre-sale appeared late in China, and many managers didn't realize it. However, the fitness clubs abroad are the regular operation steps.

Similar to the concept of auction house in real estate, there is no actual product in the pre-sale period of fitness club, so consumers can't feel and experience it personally, so

we all rely on sales explanations and some specially made promotional videos to outline a product for consumers.

how long is the pre-sale period suitable? In developed countries of foreign fitness industry, the longest pre-sale period is more than one year. According to experience, the most suitable pre-sale period in China is

3~6

months. The length of the pre-sale period is very important in a society's sense of integrity, which includes two aspects: one is the integrity of the enterprise, and the other is the degree of trust of consumers in the integrity of the enterprise. In foreign countries, the atmosphere of social integrity is good, and consumers have a strong sense of health, so they are willing to buy fitness products in advance. In China, however, consumers' trust in enterprises is not so strong, so the long pre-sale period is not good for the club's public opinion.

Pre-sale is very important for health clubs. We often see that some fitness clubs in China are deserted in opening and difficult to operate, which is the reason why the pre-sale period is not done well. After the pre-sale period is completed, the club has a certain membership base before opening, which can immediately form a lively fitness < P > atmosphere and help attract fitness enthusiasts to enter the club for consumption. Because fitness is social, there is no club with fitness atmosphere, and the fitness environment is

deserted, many fitness enthusiasts lose interest, thus backing out. However, once a club can't catch fire in a short time after its opening, < P > there will be a lot of public opinions, generally more bad than good, so the club will be dragged into a vicious quagmire, and the operating pressure will be enormous. The pre-sale period is

adjustable. When the number of members does not reach a certain level, the opening time can be postponed.

so how to carry out the pre-sale period? In my opinion, the following work needs to be done:

1

Find a place to be a pre-sale area. The pre-sale area is more flexible, which can be inside the club being renovated, and houses can be rented nearby. It can be

in the lobby of a high-class hotel, and it can be the open space of a pedestrian street or a shopping mall ... The concept of the first phase is similar to that of a real estate sales office.

2

Prepare the necessary pre-sale tools. These tools include a few necessary fitness equipment (such as treadmills and spinning bikes), body

testing instruments, club renderings, promotional videos

DVD

, brochures, daily promotional tools, sales tools and necessary office supplies.

3

Carry out simple decoration of the pre-sale area. Install telephone and internet for office needs, put fitness equipment for consumers to experience, and decorate empty rooms for image promotion and information transmission. The renovation during the pre-sale period should be completed within

7

days.

4

Recruit personnel and conduct training. Generally, it is necessary to recruit

1~2

sales staff and

1~2

coaches. Recruiters must undergo strict training in the marketing process. First, employees should be educated to form the concept of the club, so as to better explain to consumers. Recruitment is actually the beginning of

the first publicity. Generally, recruitment is carried out through newspapers and media, and advertisements are made based on the demands of the club

instead of the recruitment. The recruitment and training of pre-sale personnel is very important, which is related to the success or failure of the whole pre-sale period and will also have an impact on the long-term operation of the club in the future. The recruitment should be completed within

3

days, and it will take less than one week to train the recruited staff from a layman to a quasi-fitness

sales expert.

5

Necessary market outreach. Normal marketing work can be carried out in the pre-sale period, such as distributing publicity

DM

, delivering leaflets,

seeking cooperation from merchants, attending or organizing some marketing activities, etc., and showing the club as much as possible. Although the overall image of the club can only be abstract < P >, the employees of the club can actually feel it. In particular, attending or organizing some roadshows and other activities can already show the product image and coaching level of the

club, which will generally give consumers good expectations.

6

, pre-sale sales strategy. The pre-sale period is not just enough for publicity. In fact, the sales are already the same as the operation period, and it is required to sell < P > services and store members. Pre-sale period generally has a unique price strategy to help sales achieve performance. For example, the absolute special price products are lower than the products of the same category in the market, or they are generous discounts on club pricing, and the prices of many clubs in the pre-sale period are

3~5

discounts on their pricing. At present, the gradient < P > price strategy is a pricing method commonly used by many clubs in the pre-sale period, which increases the equal < P > distance price at an extremely low benchmark price in an equidistant time to stimulate consumers' desire to buy and influence them to make purchase decisions as soon as possible. For example, the benchmark price of Baolihao Beijing store in the pre-sale period is only

2,8

yuan, which lasts for a period of time, and then rises by

1

yuan every week, only to

5,

. It should be noted that the pre-sale period generally only sells long-term cards to the market < P >, and does not sell short-term products.

It should be pointed out that the pre-sale period is also divided into stages. In the initial stage, market promotion is the main task, and in the middle stage, staff training is the main task. Then, sales efforts will be intensified, and strategies such as gradient prices will be launched one month before the opening of the business, so as to accumulate as many members as possible and prepare for the opening of the business.