Visit Shajing E-cigarette Street: The small boss who once left is back.

"Good luck, happy work" and "recommendation award", dazzling job advertisements on the roadside and active recruiters at the factory gate remind us of the hot job market here.

This is the central road located in Shajing Street, Baoan, Shenzhen, and several electronic cigarette factories have been recruited. On both sides of this road with a total length of about 5.5 kilometers, it was once crowded with 300 or 400 e-cigarette enterprises, which can be called a national e-cigarette town.

(Huang Qiong, Shajing Street Electronic Cigarette Factory recruitment advertisement/photo)

After several ups and downs, the market is no longer prosperous, but there are still many large enterprises sticking to it. An industry news on March 22 made the "circle" restless again.

On the same day, the Ministry of Industry and Information Technology publicly solicited opinions on the revision of the Regulations on the Implementation of the Tobacco Monopoly Law, and planned to bring the e-cigarette industry into supervision with reference to cigarette management. The industry believes that this may mean that the admission of the "national team" will have a huge impact on the e-cigarette market.

From June 2065438 to June 2004, the factory moved from Shajing to Dongguan. Tamia Liu has experienced savage growth and vicious competition in the e-cigarette industry. From the perspective of the industry, he believes that the introduction of industry norms will be more conducive to the e-cigarette industry to become bigger and stronger.

From 65438 to 0985, Shajing was designated as an important industrial town by Guangdong Province, and a large amount of foreign capital was injected. The former salt oyster town has gradually become a strong industrial town, with more than 30 industrial zones and more than 5 million square meters of standard factories. Over the past 30 years, the area under its jurisdiction has been dominated by factories such as electronics, hardware, watches, clothing and toy manufacturing. A few years ago, the e-cigarette industry rose here.

At present, there are more than 2 million employees related to e-cigarettes in China, and more than 80% of the smoking set factories and more than 70% of the tobacco oil factories are located in and around the manhole.

Tamia Liu used to export shoes and clothing in Xiamen. In the first half of 20 14, I happened to pass by Shenzhen and saw the thriving scene of Shajing e-cigarette workshop. It wasn't long before Tamia Liu officially joined the e-cigarette army.

It took Tamia Liu only three months to find a partner, rent a factory, decorate the factory, recruit people and produce the first batch of products. "Because the product market that has just started is very mature, it saves product development time." He recalled.

(Huang Qiong, production workshop of an electronic cigarette factory in Shajing/photo)

Tamia Liu introduced that the wholesale price of e-cigarettes produced by his factory is about 20~25 yuan, while the price of branded e-cigarettes on the market can reach one or two hundred yuan.

According to the data provided by china electronic chamber of commerce Electronic Cigarette Industry Committee, by the end of February, 20 19, there were 907 domestic cigarette manufacturers, with Shenzhen accounting for 85.7%, followed by Dongguan accounting for 10%, and the rest were the Pearl River Delta and all parts of the country. There are 86 tobacco oil production enterprises, with Shenzhen accounting for 72%, followed by Dongguan accounting for 10%, and the rest are the Pearl River Delta and all parts of the country.

In the same period, there were more than 2 million employees in the upstream and downstream enterprises of the domestic e-cigarette industry, including about 600,000 e-cigarette manufacturers and more than 6,543,800+supply chain enterprises such as batteries, hardware, circuit boards, plastics, packaging materials, logistics and testing. There are more than 400,000 employees engaged in trade and terminal retail stores. There are 28,642 global patents for electronically atomized cigarettes, including 25,006 in China, accounting for 87.3%.

But now it is not easy to find an electronic cigarette factory without the guidance of acquaintances when going to Shajing Middle Road. Most small workshops and factories were eliminated under the reshuffle of the industry.

20 1 9165438+1October1The State Tobacco Monopoly Bureau and the State Administration of Market Supervision issued the Notice on Further Protecting Minors from E-cigarettes, stipulating that it is forbidden to sell e-cigarettes and publish e-cigarette advertisements on online platforms. Now open some online shopping platforms and search for the word "e-cigarette", but you can't open the page.

This is a heavy blow to most small Shajing workshops that are highly dependent on online sales. Mr. Jiang, an e-cigarette manufacturer from Jiangxi, left Shenzhen at that time.

The factory in Tamia Liu was moved to Dongguan on October 7th, and the scale was reduced from 200 to about 20. Tamia Liu said that the main reason is fierce market competition. After moving to Dongguan, although the scale has been reduced, the revenue has remained stable.