Does anyone know about Zhang’s smoked chicken?

If you want to spend money to learn, learn from the most famous ones, Zhang’s Smoked Chicken and Zhuozishan Smoked Chicken

It’s like McChicken or KFC, which one will you choose? shop! ?

Xinhuanet, Hohhot, September 14th (Reporter Ding Ming) A reporter recently visited Zhuozi County, Inner Mongolia Autonomous Region, where the famous "Zhuozishan Smoked Chicken" is produced, and found that this product is similar to "Dezhou Braised Chicken" and "Dezhou Braised Chicken". "Daokou Roast Chicken" is listed as one of my country's "Three Chickens" famous brand cooked products, and now it is well-known.

"Zhuozi Mountain Smoked Chicken" is a famous poultry product in Zhuozi County, Inner Mongolia. It is famous in several provinces and cities in North China for its fat body, rosy color, delicious taste and tender meat. It is sold well on the Beijing-Baotou and Baotou-Lanzhou railway lines. In 1956, at the National Cooked Products Exhibition held by China National Food Corporation, "Zhuozishan Smoked Chicken" was exhibited together with Henan's "Daokou Roast Chicken" and Shandong's "Dezhou Braised Chicken", becoming one of the "Three Chickens" famous throughout the country. one.

"Zhuozishan Smoked Chicken" has a history of more than 70 years. Because the chickens in this area are large and tender, as early as the early 1920s, people were processing and selling braised chickens. In the early 1930s, two masters, Li Zhen, who was an apprentice at Desheng Hall in Zhangjiakou, Hebei, and Zhang Lantai from Beijing, came to Zhuozi Mountain successively. They combined their experience in making roast chicken in Hebei with the local method of making braised chicken, reformed the technology, and invented Had smoked chicken.

Since braised chicken at that time was inferior to smoked chicken in terms of color and taste, smoked chicken quickly replaced braised chicken as soon as it came on the market, and production expanded year by year. By the early days of liberation, the number of smoked chicken shops opened by Zhuo Zishan had grown to four or five. In 1956, Zhuozi County Food Company established a smoked chicken processing workshop, and Master Li Zhen, a famous smoked chicken making artist, became the workshop's production technician.

Since then, Zhuozishan's smoked chicken production has moved from individual operation to state-owned and collective operation. Its reputation has become higher and higher, and its output has doubled. From 1958 to 1969, the average annual production of "Zhuozishan Smoked Chicken" was as high as 200,000 pieces, activating the market and satisfying passengers traveling between Beijing and Baotou.

In order to further make "Zhuozishan Smoked Chicken" bigger and stronger, in 1983, the Inner Mongolia Autonomous Region government invested 4 million yuan to build a large-scale smoked chicken company and hired Master Li Zhen as a manager and production technician. In 1985, this large smoked chicken company went into production. But a year later, the company collapsed during the implementation of economic restructuring in Zhuozi County. The company's personnel sought self-employment and the equipment was sold.

From this time on, "Zhuozishan Smoked Chicken" was transferred to individual production. Due to the poor technology of the producers and the unsatisfactory production and hygienic conditions, many problems occurred in the quality of the smoked chicken, which damaged the reputation of "Zhuozishan Smoked Chicken" and caused it to flounder and lose its former competition. Due to the power, they had to give up the throne of the "Sanji" famous brand.

On the surface, the reason why "Zhuozishan Smoked Chicken" lost its reputation is due to the disintegration of a large smoked chicken company, but in fact it is not that simple. It is understood that one of the reasons why "Zhuozishan Smoked Chicken" lost its famous brand is that it has not formed an intensive production scale.

"Zhuozishan Smoked Chicken" is a cooked product from a small workshop, and the production scale has always been small. Although the scale has expanded after the public-private partnership in the 1950s, its annual output is only about 200,000 pieces. Now after transitioning to individual production, although there are more than 70 workshops of various sizes with an annual output of about 700,000 pieces, the scale is much smaller than the factory-produced "Dezhou Braised Chicken" and "Daokou Roast Chicken" .

Furthermore, after switching to individual production, operations were dispersed and brands were messy, making it difficult to form the original brand advantage. The reporter saw on the streets of Zhuozi County that there were dozens of self-employed businesses selling smoked chicken, but almost every family registered a brand of their own. Some were called Zhang's Smoked Chicken, some were called Li's Smoked Chicken, and some were called Li's Smoked Chicken. There are many kinds of chicken called Wang's smoked chicken. Although these smoked chickens are all branded "Zhuozishan Smoked Chicken", they are no longer what they used to be.

Another reason is that technological development has not kept pace with the times. At present, the craftsmanship of "Zhuozishan Smoked Chicken" is still a traditional workshop-style processing technology. According to Li Shuxin, the son of Master Li Zhen, the inventor of "Zhuozishan Smoked Chicken", the traditional "Zhuozishan Smoked Chicken" process is strict, from processing white strip chicken, braising to smoking and coloring, each process is closely linked. Among them, the key processes are stewing and smoking. When stewing, the old brine soup that has been preserved for many years is used, and when smoking, cypress wood sawdust is used.

“Such a harsh process and material selection make it difficult to carry out large-scale factory production. But it is not difficult. What is even more difficult is that the problem of preservation of smoked chicken has not been solved.

"Li Shuxin said that smoked chicken is different from braised chicken and roasted chicken. The bright color is a sign of its freshness. To achieve this and achieve long-term freshness, it is impossible to rely on the vacuum packaging technology currently used for braised chicken and roasted chicken. , so it must be smoked and sold now.

In addition, the lag in market development is also an important reason. At first, "Zhuozishan Smoked Chicken" was mainly sold to passengers on the Beijing-Baotou Railway. This marketing situation has basically not changed. In the past few years, some Japanese and Korean customers came to Zhuozi County to inspect smoked chicken. After seeing this scene, they said with emotion: "It's been more than 70 years and they are still being sold on the roadside. How incredible! "It is understood that at present, "Zhuozishan Smoked Chicken" has entered some cities in northern Hebei Province and western Inner Mongolia, but the distribution points are extremely limited.

The incident of "Zhuozishan Smoked Chicken" giving up the throne of famous brand, It has caused some people in the industry to pay attention to the fate of my country's traditional famous foods. They said that this is not the first time that similar incidents have occurred. The situation is better than that of "Zhuozishan Smoked Chicken", but it is difficult to compete with the well-known foreign traditional fast food chicken, so that my country's "Three Chickens" cannot compete with "KFC"

This shows that. , my country’s traditional famous foods are facing challenges in the new era. So, how should my country’s traditional famous foods, including “Zhuozishan Smoked Chicken”, respond to this challenge? Yu Hongliang, Chairman of Shanghai Jiyang Food Co., Ltd., and Dalian Xiongying. Industry insiders such as Zhang Yang, manager of the Food Co., Ltd., suggested:

Implement intensive operations and cultivate leading enterprises. my country is a country with a very developed food culture, and there are countless traditional brand-name foods, but most of these brand-name foods are from China. The private workshops are small in scale and have not been industrialized. Therefore, if they want to pass on these famous brand foods, they must take the path of intensive management and realize the industrialization of famous brand foods. The key is to cultivate leading enterprises. The reason why my country's dairy industry has developed into an eye-catching large industry in recent years is because of the cultivation of enterprises such as Guangming, Yili, and Mengniu.

The level of traditional food technology has been improved. , to accelerate the pace of industrial production. my country's traditional famous brand food processing technology cannot remain static and remain unchanged. It should be continuously improved and innovated according to changes in the times and market needs to meet the requirements of industrial production and ultimately realize the industrialization of traditional famous brand foods with "Zhuozi". "Mountain Smoked Chicken" is an example. Its inventor, Master Li Zhen, has passed away, and there is not much left of the decades-old soup. If we continue to cling to traditional processing techniques, how can we make it bigger and stronger? Therefore, we must improve and Innovate traditional smoked chicken processing technology. Furthermore, the technology of preserving smoked chicken is not unsolvable. It is said that there is a technology in Germany that uses nitrogen packaging bags to preserve freshness. However, this equipment is expensive and costs tens of millions of yuan. To make the smoked chicken industry stronger and bigger, we can definitely introduce this kind of equipment.

Market development is the key to the success of our country's traditional famous food brands. The marketing strategy of fast food has given us a lot of inspiration. In the past, Chinese people did not have the habit of eating foreign fast food. However, in recent years, with the entry of McDonald's and others into the Chinese market, foreign fast food has quietly become a habitual consumer product among our young people and has firmly established itself. They have occupied my country’s fast food consumer market. The secret lies in their marketing strategy. Not long ago, a child named Ding Ding in Hohhot, Inner Mongolia, went to a McDonald’s restaurant and wrote about it in his composition when he returned home. ’s children all love McDonald’s. Why? Because there are toys in McDonald's. "McDonald's "toy strategy" won. But this is just one of the strategies. There are many strategies worth learning and learning from.