How do housekeeping companies work?

Housekeeping company operation

Target customer description:

Through market research, we visited some demand groups from all walks of life and learned that due to the rapid development of the times, , in the real society, people's living standards and material standards have improved, and the quality of life has changed tremendously compared with before. People are developing towards fast, convenient, personalized and rational development. Some white-collar workers, high-salary workers, and dual-career workers are too busy with their careers to take care of household chores, the elderly, and children, which brings some trouble to the family. and difficulties. Providing housekeeping services to these groups and solving their practical lives and difficulties is our target market and customers.

Market capacity or the company’s expected market share:

Through market research, it can be found that the domestic service industry is becoming mature and recognized by people. There are more and more people who want to liberate themselves from the tedious housework. Therefore, the market share of housekeeping services has also reached a certain scale, and its potential market development will be certain.

Changing trends in market capacity:

Housekeeping services are a new service industry that has emerged and gradually developed in recent years. Its market potential capacity and market development trends will become increasingly large. The better.

Competitors’ main advantages:

1. Started early and have formed customers who subscribe;

2. Service standards and models have also been formed ;

3. Management experience and processes are relatively clear;

4. Funds can be accumulated to a certain extent;

Main disadvantages of competitors:

1. Price in the same type of service

2. Service quality is average;

3. Service content is less;

This company is relatively competitive The main advantages of opponents:

1. Prices suitable for all levels and most people;

2. Good service quality, honesty, credibility, and fast and convenient services;

3. The number of business projects is gradually increasing, and it is close to the lives of ordinary people;

4. Regularly visit customers to listen to their opinions and create brand services;

The company's advantages compared to its competitors Main disadvantages:

1. Starting late, the demand group still needs a certain adaptation period;

2. Little experience in the industry, and need to continue to accumulate experience;

3. The business philosophy needs to be strengthened;

1. Marketing plan

1. Products or services:

Family nanny - looking after children, taking care of the elderly, Laundry and cooking.

Household cleaning - glass cleaning, indoor sanitation, floor waxing

Door-to-door service - cleaning of drinking fountains, range hoods, unblocking sewers. Group services - cleaning and sanitation.

2. Price (omitted)

3. Address

The main reason for choosing the address: For the service industry, geographical location is very critical, ( 1) The location is well-known in a prosperous area (2) The transportation is convenient in all directions (3) The surrounding environment is good and well-known (4) The community is commercially intensive and has a large number of customer groups. Therefore, it is planned to be established in the Nankai Yangtze River Road area of ??Tianjin City.

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3. Fixed assets

1. Tools and equipment

According to the forecast service volume, the enterprise needs to purchase the following equipment:

Name quantity unit price Total cost (yuan)

Ladder 2 70 140

Bucket 5 12 60

Washing can 10 2 20

Dustpan 5 6 30

Vacuum cleaner 1 420 420

Glass cleaner 5 6 30

Total 700

2. Office furniture and equipment

Name quantity unit price total cost (yuan)

Office desk 1 420 420

Telephone 1 60 60

Chair 4 50 200

Fan 1 120 120 Water dispenser 1 80 80

Table lamp 1 70 70

Total 950

IV. Liquidity (months)

1. Raw materials:

Item quantity Unit price Total cost (yuan) Glass liquid 1 30 30 Washing powder 2 2 4 Steel balls 2 2 4 Towels 5 2 10 Jiejiling 2 2.50 5 Total 53

2. Other operating expenses

Number of projects

Salary 1,300 yuan

Monthly rent 600

Marketing expenses 20

Utilities fee 50

Telephone fee 40

Insurance fee 20

Total 2030