Brokerage company business plan

Brokerage company business plan

Introduction to a work

The company adheres to the philosophy of "the world is in your heart, and happiness is with you" The purpose of the enterprise is to give customers the best impression, the best service, the best living environment, and the best warm home according to different market conditions and different needs of customers, and establish their own real estate Wal-Mart market.

2 Opportunities and Opportunities

With the rapid development of my country’s real estate industry, the real estate intermediary service industry has also become increasingly prosperous. The experience has grown from scratch, from small to large, and never standardized. After a relatively standardized development process, they have gradually become a special industry in the real estate market and a new force in market development. They have played a positive role in revitalizing the real estate market, especially in the second-hand property market.

Dongguan is a special city with great development potential in the Pearl River Delta. In recent years, the economy has developed rapidly. Its status in the coastal areas has gradually been recognized, and it has developed in tourism and industry. . More and more foreign companies will use this place as the entrance to China and move their factories to Dongguan. No one can predict the future economy clearly. The real estate industry is in its infancy, facing the current global economic crisis and the current bubble economy, but there is no impact here. According to effective statistics, the development of Dongguan's real estate industry seems to be divorced from the phenomenon of the entire China, and has been developing. route. Although it is only in its infancy compared to the big cities of Guangzhou and Shenzhen, no one dares to say what its development will be like in the next few years.

The real estate industry in Dongguan seems to have been monopolized by some large chain economic companies in recent years, such as Mantanghong Real Estate, Zhongyuan Real Estate, Hefu Real Estate and other real estate companies. If you want to develop here, you must go to They learn and learn from it. How can your own brand be recognized in this potential market, gain the trust of guests and owners, and achieve a certain victory in this highly competitive market? There are too many brokerage companies in Dongguan. If you want to be invincible among small brokerage companies, you must have your own characteristics, be extraordinary amidst the proliferation, and achieve success among the ordinary. It is not difficult to see that with the increasing market demand and the continuous improvement of relevant policies, this industry will also receive a new round of development. For us, this is a rare opportunity!

3. Operation and strategy

1. The infrastructure construction phase lasts for one year. Comprehensive economic company trends in Dongguan, highlight the advantages of our company, develop in an all-round way, and cooperate with various universities, use young power as a starting point, constantly test and improve the feasibility and profitability of the business model, and lay a good foundation for the company's long-term development. Base.

2. Complete the company’s industrial and commercial registration and tax registration, and organize a legal economic entity.

Company name: Dongguan Xinyuan Real Estate Brokerage Co., Ltd.;

Company address: Dongcheng, Dongguan

Legal representative: XY;

Registered capital: 50,000;

Enterprise type: limited liability company;

Business scope: real estate brokerage and agency; real estate evaluation; investment information and other economic information consultation, first-hand housing sales Agents, real estate certificate processing and other related work.

3. The organizational structure of the headquarters is established, with the heads of each department in their respective positions and the division of labor detailed. The company has just started. According to the needs of the company, it reasonably sets up positions, arranges employee recruitment plans, assesses employee work performance, organizes employee training regularly or irregularly, and develops corresponding training courses based on the work needs of the real estate agency industry to satisfy the company's internal employees and consumers. New needs are constantly emerging. Because they are all working in this industry for the first time, there will be different training knowledge at the beginning, so that employees can master and understand their own work at work and strive for benefits for the company faster.

4. It is impossible for a start-up company to develop very well from the beginning, let alone in such a fiercely competitive environment. However, we will work hard to achieve the company's balance of payments within half a year. It is estimated that the loss in the first month should be regarded as paying tuition to society, and certain performance should be achieved in the second and third months. After that, we should make more progress and strive to reach a balance of payments within half a year. Because the final goal is to open a branch in one year and build a chain of real estate economics companies of its own brand.

Establish an information management system, collect and organize existing real estate information resources and enter them into the system, develop new information collection channels, formulate business information management systems and confidentiality systems; formulate your own company system, owner assessment system, salary commission system, employee Welfare, etc.

5. With the development of the times, the real estate agency is no longer the real estate agency of the past. Now it is the Internet era, and everything is changing. In order to seize the development of the economy and keep up with the changes of the times, we will continue to develop, maintain and update the enterprise portal, provide computer hardware, software and software installation, guidance, update, maintenance and other series of technical support to ensure that all computers and the entire network normal operation of the system. In order to better communicate with customers and property owners, we are a bridge. In order to provide customers with the best service, gain the trust of property owners, and obtain the best housing, the telephone network is indispensable, and gaining the trust of property owners is even more important. By publishing housing listings on different websites and designing your own company's housing listing advertisements, you can attract the attention of different customers in different aspects and get more customers. Establish an online corporate image promotion platform for the public and society to publish corporate information, promote corporate image, and promote various corporate products, businesses and services. Establish a customer-oriented real estate service platform to publish and update the latest real estate information at any time, and provide relevant online inquiries, online house viewings, online bookings, online confirmations and other functions according to different customer needs to realize online house purchasing and online entrusted renting. Sales and other real estate intermediary business e-commerce functions.

4. Analysis of market benefit development

1. Now the bubble economy is flooding the entire real estate market, and property prices are also rising. The prospects of real estate Many people are not optimistic about it. Some people are waiting for this opportunity, some people seize this opportunity, and some people are afraid of it. Therefore, the job of our brokerage company is to provide different needs for different customers, give them confidence, and give them the best service. According to different Provide different sample rooms to meet their needs to give them the deepest impression. The instability of house prices, the economic crisis, and the fierce competition in the market often bring a blurring phenomenon to customers when house prices continue to rise. If you want to stand out in the hot real estate market, you must have your own characteristics and develop in various fields to gain the recognition and attention of guests and owners. Developing new routes on the original basis, acting as an agent for first-hand housing sales and advertising planning, cooperating with various decoration and interior design companies, striving for excellence in all fields, and gradually occupying the market. For example, by establishing strategic partnerships with major banks, insurance companies, guarantee companies, decoration companies, housekeeping companies, moving companies, etc., new real estate planning, packaging and sales: we recruit construction experts, strategy masters, planning experts, evaluation experts, Research experts, planning experts, Feng Shui consultants, garden experts, advertising experts, marketing experts... form a think tank to provide professional marketing plans and sales agents for developers' new properties and later developments.

2 Our company has just started, so the most important thing is efficiency and income. If we want to get the maximum return in the shortest time, we must optimize the route and cost of each step. During the operation of the infrastructure construction stage, the company has an in-depth understanding of its business model and continuously organizes and improves the business operation process. Therefore, we believe that we can successfully complete the goals and obtain generous returns during this stage. The approximate budget expenses are as follows: < /p>

Three senior brokerage managers are divided into different groups to serve as mentors for training new employees and manage everything in the store.

Three client brokers help new employees achieve performance and assist each employee in their work, training each member of their team to become an independent elite.

Through school-enterprise cooperation, we recruit graduates in advertising design, marketing promotion, management and marketing planning, etc., so that they can adapt to society as soon as possible and strive for benefits for the company.

The basic salary is based on Dongguan Real Estate. The positions are divided into real estate consultants, trainee agents, real estate agents, senior agents, ace agents, etc. The basic salary also changes with your experience and ability. The real estate agent’s commission is The most important thing is to determine everyone's motivation and the company's economic strength. In a society where the jungle is strong and the strong eat the strong, you can only achieve your own performance by working hard. Commission: no commission for less than one thousand, %12 for one thousand to three thousand, %14 for three thousand to six thousand, %15 for six thousand to ten thousand, %18 for ten thousand to fifteen thousand, %18 for ten thousand to fifteen thousand 20,000, and 22% above 20,000.

A good store, a good real estate location, and good decoration will initially have three account managers, each of whom will lead two new employees, three senior managers, and twelve people. Each person is equipped with a desktop computer, a landline phone, and a desk, and 20,000 yuan is used to configure these.

Each group must help each other. Unity is the basis of performance. They are responsible for different business tasks, developing advertising business and finding different customers, targeting different customers of first-hand houses, second-hand houses, and rental houses. According to different needs, we must do every step well, from receiving customers, allocating the property, showing the house to showing the house, and promoting it. Every step is important, and every step will affect the final result.

3. Plans can never catch up with development. A newly established company can only develop within the plan and change and grow during development. I believe that one year from now there will be another side of my heart that will be shown to the society. I believe that the entire company will Our efforts will create miracles and create China's real estate Wal-Mart. Innovate through hard work, have your own youth and create your own chain brokerage company. As long as you have firm belief and hard work, I believe that this day will come soon, and the company's system will also come out after the company opens. I believe that with our efforts The next company will get on the right track as quickly as possible.

Based on market surveys and current economic phenomena, it is not difficult to see that with the increasing market demand and the continuous improvement of relevant policies, this industry will also receive a new round of development. For us, , this is a rare opportunity! As a part of the real estate industry, the real estate agency industry is a bridge between supply and demand, and runs through all processes of real estate development, circulation, and consumption, and plays a decisive role in promoting the development of the real estate economy. , the rapid development of real estate markets across the country is bound to promote the development of real estate intermediary services and related industries, and its development potential is conceivable.

Although this is only a preliminary plan, our Xinyuan Real Estate Brokerage Company will continue to improve our capabilities in all aspects and will make our own way in Dongguan, known as the "World Factory", so that Xinyuan The happiness of real estate will always be with you, giving you a happy home and unlimited happiness. ;