Can wheat and garlic cover the down payment?

The purchase price is quite attractive.

Recently, two real estate sales posters have caused heated discussion on the Internet. A house on the bank of Jianye River in Minquan County, Shangqiu City, Henan Province, the poster shows "2 yuan/Jin of wheat for a house", and the highest house price is 1.6 million; The other is from Jianye City, Qixian County, Kaifeng City, Henan Province. The poster shows that the activity content is "5 yuan/kg garlic changes rooms", and the poster also shows the achievements since the activity was launched: "/kloc-sold about 860,000 kg garlic in 0/6 days" and "called 2859 group, visited 852 group and sold 30 sets".

In addition, the reporter noticed that the two posters were printed with the words "love to help farmers, pay a high price to buy wheat for the down payment" and "love to help farmers settle down".

According to the report, the sales staff of Jianye Riverside House told reporters who called in the name of buyers that this activity was to help farmers with love. The activity started on the 20th of this month, and many people came to consult in these two days. Buyers can sell wheat to buyers who have contacted the sales office and exchange vouchers for the purchase price. According to the property promotion page sent by the sales staff, the activity ended on July 10.

As for Jianye City in Qixian County, a property consultant told the reporter that the down payment of the property is 20%, except for the down payment of 20,000 yuan, and the remaining down payment can be deducted from a catty of garlic with 5 yuan money, regardless of the size, which is 5 yuan money.

At present, in the wheat harvest season, the purchase price of wheat fluctuates around 1.5 yuan/kg, and the purchase price of 2 yuan/kg given by Jianye Riverside House is higher than the market price of 0.5 yuan/kg. According to this estimate, if the mortgage down payment is as high as 6.5438+0.6 million, the buyer can be given a discount of 40,000 yuan.

According to the price of garlic in Qixian released by China Garlic.com on June 22nd, the general mixed grade is about 1.48- 1.58 yuan/kg, the middle-upper mixed grade is about 1.60- 1.65 yuan/kg, and the big mixed grade is about1.60. The purchase price of 5 yuan/Jin given by Jianye can be said to be much higher than this price.

Activities that started on the 20th.

It will be over in two days.

Will local buyers pay for this sales strategy? On the afternoon of June 22, the reporter dialed the telephone number of the sales office of Jianye Bank and asked about the "Wheat Exchange". "We have been informed here that this activity has ended at present," the staff of the sales office who answered the phone told the reporter. "For various reasons, the activity has ended. But now the house is still for sale, and the average transaction price is between 5,000 and 6,000 yuan. "

This activity was supposed to last until July 10, but it didn't start until June 20th. Why did it end early? When asked about the reason, the staff stressed: "It is not a stop, it is an end. The final interpretation right of all activities belongs to the project, and our company will explain any specific situation in the future. "

Subsequently, in Jianye City, Jixian County, the reporter got the same answer. "We have received the arrangement from the leaders, and the activity of changing garlic houses has ended. If you want to buy a house, our normal discount here is similar. " The staff at the other end of the phone said.

▲ "Jixian County, Jianye City" tweeted on the official WeChat account on May 28th.

The reporter found that "Zhongyuan Jianye in Minquan County" in the official account of WeChat has deleted the related content of "exchanging houses with wheat", and "Jianye City in Qixian County" in the official account of WeChat still retains the propaganda tweet of "exchanging houses with garlic". According to the official account information of WeChat, these two real estate projects belong to Zhongyuan Jianye Group, a subsidiary of Jianye Group. Official website showed that Jianye Group took root in Henan, and its business gradually expanded, realizing the "five-level market linkage" among provinces, cities, counties, towns and villages, covering all 122 counties and cities above the county level in Henan Province.

Earlier, according to the Beijing News, a person close to Jianye Group said: "This is an innovative promotion method of a single project based on local actual agricultural products, not an action at the group level."

Expert: Marketing has been played.

Standardization should be considered in innovative marketing model.

Netizens have different opinions about this "alternative" selling operation. Some netizens commented: It's really full of tricks. How hard can it be to sell a house? Some netizens teased, can my stainless steel washbasin be changed into a house? Some netizens think that the discount is good, but buying a house is not a trivial matter and must be reconsidered. Some netizens don't buy this marketing method: there are many tricks, none of them are useful, there is no price reduction, and they don't buy it.

"From the perspective of real estate marketing, this is a discount strategy, a common way to operate housing prices in a black box. Only this time they regard agricultural products as gimmicks. " Xu Chuanming, deputy general manager of Hehuang (China) Shandong Company, analyzed that this marketing method is not worth encouraging. He believes that if real estate developers put vegetables, food, etc. As a pricing and promotion model, it will cause unnecessary interference to the circulation level of the whole agricultural products. "It can be said that the promotion of the property market has been pushed to the place where it should not be pushed, and it has already been played out."

In fact, this year, real estate developers all over the world are renovating their sales methods to get rid of inventory. Behind another sales method is the reality of the downturn in the property market this year. "At present, with the east wind of the property market regulation, many real estate developers also want to promote it again, and many new tricks have appeared." Xu Chuanming said that innovative marketing model is necessary, but it must be standardized and practical.

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