What labels do entrepreneurs need to tear off?

Some labels on entrepreneurs can help them grow, but others will suffocate them. So entrepreneurs need to tear off these labels that hinder their development.

First, the role of changing the world and subverting tradition

Before the experience was labeled, entrepreneurs also experienced a vigorous god-making movement. These entrepreneurial gods usually have the power to turn decay into magic, and bring those industries that seem to have been almost forgotten by the wheel of history back to the center of public opinion through things like Internet thinking.

This kind of God-making movement laid a strong chicken blood for many entrepreneurs later, and also poured a thick chicken soup for many onlookers: people pinned more emotions on entrepreneurs and expected them to realize their dreams beyond their power. On the one hand, they satisfied their psychological needs by trusting them.

So the task of entrepreneurs is gradually defined as "change", either changing the world or subverting the tradition. Even if it is difficult to change anything, at least there should be a momentum of "I just try to do my job well, but my colleagues will lose their jobs because of it".

But the only thing that solidifies in this world is the label. Compared with the "freshness" attribute of early Internet entrepreneurs, today's entrepreneurs are faced with an environment where all fields are close to saturation, products begin to converge seriously, and demand is met by excess, which means that the space left for entrepreneurs to change and subvert is already very limited.

As a result, we can see that the mobile phone entrepreneurs with "excessive design energy" still can't sell good mobile phones, while the traditional dealers who "sink into the square dance channel" occupy the channel with annual sales of hundreds of millions.

Forced to change self-encouragement, perhaps destined to grow only in the face.

Second, the impact of access to financing on financial freedom.

Anyone who wants to gain financial freedom through financing is either a liar or a fool. The story of a liar can easily be hailed as a case of getting rich, and the story of a fool can easily be made into a funny joke. Cases and jokes are constantly spreading on social networks, so there is such a misunderstanding.

Mi Meng said that hotspots, money, sex and profiteering are the elements that can bring the most reading in social networks.

In the era of social network, people will not only choose the WeChat articles they want to read, as Mi Meng said, but also choose the information they want to obtain on this basis.

Therefore, when passers-by talk about entrepreneurship, several keywords that are often mentioned are basically linked to money.

Angel wheel, Pre-A wheel, A+ wheel, B wheel, then C wheel, D wheel ... It seems that every English letter linked to entrepreneurs represents tens of millions and hundreds of millions of banknotes behind them, representing the chips that can realize financial freedom.

But financial freedom means that "passive income is greater than active income", that is, the amount of income is no longer directly linked to the workload.

Entrepreneurs obviously do not have this right. After many start-up companies enter the financing link, there are many more creditors of entrepreneurs.

The financing they get needs to be responsible to investors, partners, employees, users and third-party service providers, and mistakes in each link may loosen the foundation of entrepreneurship.

Let's explain it simply and rudely. This is a story of survivor's deviation: what you see is success, but what you can't see is failure.

Third, the great "shoulder to shoulder"

Exploring the unknown is really a pleasure, especially for the ever-changing Internet industry. However, chicken blood can't make entrepreneurs skip the real "dog blood", and there will always be some things that have to pull you back to the ground on the road to entrepreneurship.

There are many similar stories that can be compiled, and each one can find similar scenes in startups:

For example, you may be planning a new version of the product to go online and try to optimize the product experience, but the old office equipment can't support the operation of the new system, and the new team can't recruit people because of the old office facilities. When you spend time and energy to complete a round of purchasing and updating, the original outlets may slip away like this. ...

Or because I was in a hurry, I tried to launch new features before the competing products were sold, but I didn't have time to take care of the bad office environment. Customers who come to visit secretly deduct impression points in their hearts because of the simplicity and carelessness of the company. When you spend time and energy to complete a round of purchasing and updating, competing products with similar functions may follow up like this. ...

There is a classic joke in the entrepreneurial circle. An entrepreneur can be CEO, CTO, CFO, COO, or even CWO (Chief WeChat COO). From purchasing, finance, personnel, products to operation and even administrative cleaning, entrepreneurs can shoulder the heavy burden.

This seems to be omnipotent and great, but entrepreneurs have not achieved the most important O in their busy schedule.

Fourth, feelings become a sufficient condition for starting a business.

Many entrepreneurs open their doors by feeling. Luo Yonghao sells mobile phones and talks about craftsmanship and feelings; Jia Yueting, a high-profile entrepreneur of high-profile startup LeTV, named his internal letter "Blindfold and dominate yourself, you will become the brightest star" and announced its financing information; When Lei Jun released Xiaomi All-metal Note 3 at the N th press conference, he threw out a golden sentence of "all my yearning" and talked about the reflection and sadness of the defending king. Even Huawei, which has been playing professional cards coldly, read that "obsession is a belief" before this. .....

But in the end, Luo Yonghao, the traces are too heavy, and the business practices are exposed, which is boring; Xiaomi also played well in the early stage, and then gradually became a bit "artificial"; Huawei went astray. ......

Of course, it is not that this kind of "selling feelings" is not good. Feelings should reflect the added value of products, not a hat that "deceives" consumers. Feelings should be the internal motivation for entrepreneurs to survive, not the weapon for consumers to pay the bill. If feelings are used as consumables, they will soon run out and the products will not make any progress.

Therefore, it is suggested that start-ups and entrepreneurs talk less about feelings, drag their feet less, spend more energy on making products, and listen to customers first. Good things can talk, and what moves people is always the action behind the words and the objects in the package. With word of mouth, there will naturally be golden sentences.

(Internet project Hui Yunxin Xu Sheng finishing)