What conditions should a planner have?

1. The qualifications, knowledge and skills that a planner should possess.

How to be an excellent planner? This is not an easy task. When writing a project, everyone will write a little, once. However, if you want to write a really good business plan or plan report, you obviously need a high-level expert. What academic knowledge or planning skills should an excellent planner possess? This will be further explained below. Generally speaking, an excellent comprehensive planner should have four kinds of theoretical knowledge and skills to deal with "comprehensive planning" with different purposes and aspects.

2. Knowledge of related products

Every planner and people who work in different industries will have a basic understanding of their own industry or industry. What is more difficult is that sometimes the project will involve the analysis, evaluation and planning of different industries. At this time, planners must consult more professionals in that industry in order to effectively solve their own shortcomings in industry knowledge.

The so-called "interlacing is like a mountain", and different industries have different sets of industrial structure, industrial knowledge and industrial development.

When faced with the needs of different industries, planners must collect the basic information of that industry and strengthen their study. With the help of external professional organizations, external professional reports and external professionals' consultation, negotiation and commissioned research are all peers.

Three. Business function knowledge of related majors (business function knowledge)

It refers to various functions of enterprise's function division, including the fields of finance, production, procurement, research and development, marketing, law, administration and general affairs, and consulting computer. In general, the organization of a company is also divided into organizational structure and organizational unit names according to the specialty (professional) function.

Generally speaking, the academic knowledge and skills of planners in this area should not be a problem.

4. Interdisciplinary academic knowledge of business majors

Cross-professional knowledge (cross-fu action knowledge) is the part that the chief planner ignores and doesn't know enough, and this part of academic knowledge needs to be strengthened by the planner.

The so-called interdisciplinary business professional academic knowledge. It mainly includes six aspects:

(1) Theoretical knowledge in strategic field

(2) theoretical knowledge in the field of marketing

(3) theoretical knowledge in the field of economics

(four) theoretical knowledge in the field of financial analysis and accounting statements.

(5) Domestic and foreign environmental knowledge such as finance, law, society, science and technology.

(6) Theoretical knowledge of an introduction to enterprise management.

As mentioned above, there are many categories of projects, and the scope of different levels is also different. But for comprehensive planners or business planners who can really deal with various projects, they must have more interdisciplinary academic knowledge than planners affiliated to comprehensive departments, otherwise they can't make a really large or difficult planning case. Why do planners have interdisciplinary professional knowledge besides the professional knowledge of various industries and their own professional division of labor? To sum up, these six interdisciplinary academic knowledge are helpful to the writing and structural thinking of the project, otherwise the hierarchical connotation of the project will be insufficient.

This interdisciplinary knowledge will help planners as follows:

(1) strategic area: it will help to formulate the strategic direction, objectives, competitive strategy and planning steps of the group, company or professional group headquarters.

(2) Marketing field: it will help to create the reasons, directions, steps and planned contents of the company's revenue growth.

(3) Economics: It will contribute to the analysis and planning of industrial structure, industrial competition and economies of scale.

(4) Accounting analysis: it will help to analyze the premise, assumptions and operating benefits of financial analysis, accounting statement analysis and data economic sources.

(V) Introduction to enterprise management: It will help to analyze and plan the contents and plans of enterprise management cycle and management cycle.

(6) Various fields of environmental knowledge at home and abroad: it is helpful to master and analyze the political, economic, legal, social, cultural, demographic, structural, scientific and technological and competitive changes at home and abroad, and expand the thinking framework and background analysis of the project.

The company's requirements for the responsibilities of the planner:

Responsible for the company's corporate culture and corporate image publicity and planning; Responsible for establishing and maintaining the relationship between the enterprise and the media, and monitoring the related media publicity; Responsible for the internal and external reception of corporate culture; Responsible for planning the company's large-scale cultural activities and carrying out the company's internal cultural propaganda work; Recruitment requirements and conditions: 1, bachelor degree, majoring in Chinese or journalism, with more than 2 years relevant working experience; 2. Quick thinking, fluent writing, and certain writing skills; 3, cheerful and lively personality, good at communication and cooperation, strong expression skills; 4. Can bear hardships and stand hard work, love their jobs and be dedicated;