Familiar with Mengniu or beverage sales salesman workers, please help! !

I'll answer it. If you are satisfied, give more points.

Let me give you a macro direction first.

1. Sanlu milk powder incident has brought a disastrous blow to the whole dairy industry, especially liquid milk, Yili and Mengniu bear the brunt. Where I am, Yili and Mengniu have laid off employees to varying degrees, which is cruel.

2. Before the Sanlu incident, the milk industry was in full swing. In the fast-moving consumer goods market, milk manufacturers were in a mess. Think about it carefully. In those small and medium-sized supermarkets, the end shelves (the first display shelves) that just entered the door are basically neatly placed with boxed milk, either Mengniu or Yili. The reason why they can achieve such a strong position is that milk has a high profit, and they have enough expenses to go to the supermarket, which will help them display their products, and they will give a lot or even twice as much as other drinks.

3. After the Sanlu incident, milk manufacturers were hurt, and the performance of the market was getting worse day by day. As soon as the sales volume in the market dropped, the direct impact was that dealers, salesmen and customers had no confidence, so many dealers quit, many salesmen were lazy or even resigned, and customers began to make things difficult for manufacturers everywhere.

Let's stop here for the big picture, and then talk about some details you raised.

1. how to improve performance?

first of all, you have to understand what the manufacturer requires you to achieve. I can tell you, not only sales, but also appearance. The so-called appearance refers to the good display position of products, neat and orderly, complete varieties, a large number of posters posted in a good position and so on. In short, it is to enhance the brand appearance.

so your performance includes sales and appearance.

and they complement each other. Good sales can enhance customers' confidence, so you can place your products and put up posters according to your own ideas. When they are good, sales will increase slowly. Remember, milk is a fast-moving consumer product, and as long as it is a fast-moving consumer product, it is purchased on impulse.

the trick is only two words: diligence.

2. Management of promoters.

the management of promoters is just one sentence: find the right person and do the right thing.

Therefore, when recruiting promoters, you should find the right one. Of course, the criteria are nothing more than being pleasing to the eye, smart and lively. After the recruitment, you should systematically train them. As for how to train them, I think Mengniu should have relevant training materials. You can ask your HR or your leader for them. After training, you should learn to supervise and manage them. Of course, this requires some skills. I don't know how to tell you here. It depends on your personal charm.

3. planning of ka store.

I think what you're talking about is that your question is a little vague. Let's plan and implement the activities of KA stores.

As far as the sales of FMCG are concerned, KA can be learned a lot, and the essence is the negotiation with purchasing and the planning of activities. Due to the limited space, I won't go into details here. If the landlord is interested, please give me more points. Let's make friends and tell you slowly.

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