Since its listing, the growth rate of bread revenue in Li Tao has been in single digits for the first time, and nearly half of its subsidiaries lost money last year.

Since March, the share price of Li Tao Bread has not performed well. As of the close of March 24th, the total market value of this month has decreased by about 5.237 billion yuan, or about 13.77%.

Li Tao bread is known as "the first bread in China". Recently, Li Tao Bread disclosed its 2020 annual report, which showed that the net profit of revenue doubled year-on-year, but the growth rate of revenue dropped significantly. Some analysts believe that it is mainly affected by the epidemic.

In 20021year, Li Tao Bread Plan insisted on vigorously developing bakery products with bread and cake as the core, steadily increased the development of traditional holiday products, optimized product structure and expanded new markets.

Over the past five years, the annual growth rate of bread in Li Tao is the first single digit.

The predecessor of Li Tao Bread is Shenyang Li Tao Food Co., Ltd., which was established on June 23rd. 1997. This company mainly deals in bread, cakes and moon cakes. Is a comprehensive company dedicated to the production, processing and sales of baked goods.

In 2020, Li Tao's bread business income was about 5.963 billion yuan, a year-on-year increase of 5.66%; The net profit attributable to shareholders of listed companies was about 883 million yuan, up 29.19% year-on-year; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was about 836 million yuan, a year-on-year increase of 26.7%.

In 2020, Li Tao Bread will continue to expand into new markets such as East China and South China, continuously increase investment in key customers, and improve the quality of single stores. At the same time, in mature markets such as Northeast China and North China, we will continue to speed up the refinement and sinking of the sales network, further develop subdivided consumer markets and sales channels, tap market potential, guide new consumer demand, and consolidate and expand the market share of the company's products.

At the same time, in order to meet the demand of online consumption, Li Tao Bread has opened official flagship stores on Tmall, JD.COM and other platforms, and set up a special e-commerce team to manage them. The sales items are increasingly rich, and the proportion of online marketing in sales is further expanded. The company has also cooperated with well-known domestic anchors in network celebrities, carried out live broadcast with goods, and trained its own anchor team, all of which have achieved good results and brought new breakthroughs for the company's next development.

In 2020, community group buying, a brand-new retail method, rose rapidly and became a new growth point of marketing methods. Internet giants such as Meituan, Pinduoduo and Didi have also entered the market one after another, and community group buying with scale effect shows its own advantages. In this regard, Li Tao Bread actively tries to cooperate with major community group buying platforms to further enhance its market share.

This also means that the annual revenue growth rate of Li Tao Bread is in single digits for the first time since it was listed for more than five years.

Huaxi Securities analysts believe that "the annual bread income in Li Tao will increase by 5.66% in 2020, which is greatly affected by the epidemic. On the one hand, the core traffic places of schools and other companies have recovered slowly, on the other hand, the repeated epidemic situation in the northeast of the base camp has also suppressed consumer demand to some extent; However, the company is also actively responding by increasing product research and development, optimizing product structure, coordinating logistics operation efficiency, and increasing product promotion to reduce the impact of the epidemic and offset the impact of some epidemics on performance. "

"Overall, the company will face great challenges in 2020. On the one hand, special channels such as universities and colleges have not fully recovered due to the need of epidemic control. On the other hand, the slowdown of passenger flow in Shang Chao has increased operational fluctuations. However, in the medium and long term, medium factory+short warranty is still a very competitive model. Although short-term industry competition may intensify with the rise of China's insurance model, there is still a lot of room for substitution and upgrading in the long run. " Open source securities analysts said.

Last year, 1 7 subsidiaries lost money, and the bread production base in Li Tao will be expanded.

Li Tao Bread was listed on the Shanghai Stock Exchange on February 22, 20 15. The company adopts the mode of "central factory+wholesale" for production and sales. By the end of 2020, the company has established a production base in the national 19 area.

In this mode, the company has obvious advantages of economies of scale. In the classification of bread, we pay attention to less but better, and pursue the scale of single product production and sales. Large-scale production can reduce the company's unit production cost and directly sell it to supermarkets and other terminals, which can greatly reduce the company's sales expenses.

According to the report, there are 37 major bread holding companies in Li Tao, of which the earliest was established in1June 1995 and1June 8, and the latest was established in June 20 19 and1June 4.

It is reported that Shanghai Li Tao Food Co., Ltd., Jinan Li Tao Bread Co., Ltd., Shenzhen Li Tao Bread Co., Ltd., Wuhan Li Tao Bread Co., Ltd., Jiangsu Li Tao Bread Co., Ltd., Hefei Li Tao Bread Co., Ltd., Guangxi Li Tao Bread Co., Ltd., Fuzhou Li Tao Bread Co., Ltd., Xiamen Taoli Bread Co., Ltd., Nanchang Taoli Bread Co., Ltd., Zhejiang Taoli Bread Co., Ltd., Sichuan Taoli Bread Co., Ltd., Changchun Taoli

From the names of these subsidiaries, we can also infer their geographical location, and further we can see the sales differences of peach and plum bread in different regions of the country.

It is understood that Li Tao Bread will expand its production base, focusing on the construction of Shenyang Li Tao Bread Series Production Base Project, Zhejiang Li Tao Bread Co., Ltd., Sichuan Li Tao Bread Co., Ltd., Qingdao Li Tao Baked Food Production Base Project, Changchun Li Tao Bread Co., Ltd., Quanzhou Li Tao Bread Co., Ltd. and Guangxi Li Tao Bread Co., Ltd.

In 2020, the main business income of moon cakes and zongzi developed by Li Tao Bread for traditional festivals was 1 175 1.23 million yuan and 77 1.0 1.09%, respectively, an increase over the same period of last year.

In the future, Li Tao Bread plans to further strengthen and enlarge bread and pastry products, steadily develop traditional holiday products such as moon cakes, and further enrich the company's product line.

Li Tao Bread believes that in the next few years, the domestic bread industry will present the following trends: product differentiation will be more obvious, marketing network and channel construction will become the main factors of competition, and brand consumption will be further enhanced.