How to do Baidu's SEO optimization strategy well

Baidu SEO is not a strange and fresh term for the optimization and promotion of enterprises. However, what does SEO optimization and promotion do? I think many people are still vague. Even some companies' requirements for recruiting SEO optimizers are written: DIV+CSS, PHP development, database maintenance, server management, and even assembling computers and making network cables. As a person who has been engaged in SEO optimization for a long time, it is really speechless to see this. Although it's not that you shouldn't know these things as SEOer, it's ironic to recruit SEOer with these standards.

SEO optimization is a process aimed at improving the traffic and quality of websites. The realization channel is the search engine, and the traffic obtained is the traffic naturally generated according to the search results of the target keywords. It will be clear that SEO optimization is a long-term comprehensive marketing work, which is completely out of tune with assembling computers and making network cables; Although the process will involve DIV+CSS and PHP development, the work is not completely consistent.

First, choose a stable server.

Don't use low-priced servers to save costs. Such a server is extremely unstable, which will make users unable to open web pages for a long time and have no time to wait slowly. In Baidu optimization, before establishing a website, it is necessary to buy an independent and stable server from a regular company to ensure the running speed of the website, and the website will develop more and more smoothly.

Second, do a good job of 30 1 redirection.

The website can't always be smooth sailing in the development process, and there will always be big and small problems. Do a good job of 30 1 redirection, once the website encounters problems, it can reduce the loss of the website.

Third, market analysis.

Choose reasonable keywords according to the characteristics of your own products, and then you can go to Baidu drop-down box and related search to analyze the competitiveness of keywords. If the competitiveness is too strong, you'd better modify it slightly, otherwise your competitors are too strong, and it is difficult for you to surpass them.

You can expand some long tail keywords. Although the search volume of such keywords is not high, the conversion rate is really high, which can effectively reduce the difficulty of making the homepage of the website.

Fourth, link resources.

External links directly affect the ranking of websites, but external links can not be established casually. We should pay more attention to the quality of external links. When choosing external resources, it depends on whether the ranking of the other website is stable and whether the snapshot update is timely. If everything is running well and related to our own website, we can establish links. This kind of link can attract spiders to your website very well, which is of great help to Baidu optimization.