What if my product has no advantage?

It is normal for products to have no advantages, so we should find out the advantages in other places.

First, you can reply to the guests as soon as possible;

Second, you can give all information at once, including product information and packaging information, price, container quantity, minimum order quantity, container quantity, loading port, freight calculation and so on. And as long as the guest sends an inquiry email, he can get a complete reply;

Third, free samples can be provided;

Fourth, free samples can be provided;

There are five, six, seven and eight. As long as you think hard, you will come up with some advantages.

The essence of sales is differentiated marketing!

The core of all business is profit, and the core of operation is naturally people. All kinds of business are run by people. Factory owners don't sell goods in person. They really work in the front line of the market, facing dealers and consumers every day. Naturally, it is the business personnel of the manufacturer. In other words, the business team of the manufacturer is the real representative of the manufacturer's business. If the manufacturer's products can't attract customers quickly and the initial market investment is not so huge, then we can consider this direction, that is, to make a breakthrough in the quality of the business personnel of the manufacturer. That is, sell people to dealers first, and then sell products.

As we all know, be a man first, then do things. However, in the actual relationship between manufacturers, manufacturers who really do this are still rare. Most manufacturers still try their best to attract dealers with product features, profit margin, market investment, market development space, cooperation prospects of manufacturers and even purchase discounts. In fact, these measures are highly homogeneous among manufacturers, and with the change of dealers' own needs, these conventional measures have become less and less attractive to dealers. Next, we can consider turning the advantages of business personnel into the advantages of dealers, and take the advantages of people as the starting point to pave the way for the next product introduction. The advantages of the people mentioned here are not only the quality of the business people themselves, but also the quality of the business people themselves, the arrangement of gfd, excellent communication level, good education level and professional foundation, excellent professional quality, understanding of the market and distributors, and so on. We should build these high-quality business personnel into new brands of manufacturers and push them to the market and distributors, so that when distributors mention a certain manufacturer, they will first think of the high-quality business personnel team of that manufacturer.

What should be reminded here is that these high-quality business personnel are not directly recruited or trained by themselves, but "dug". Want to tap these high-quality talents, the premise is the boss's talent view, welfare treatment, and the internal environment of the enterprise? The key point is that in the factory owner's view of talents, people say that talents are very important, but they look down on these business people in their bones. They always feel that they are just working and pursuing short-term interests, and they can't be as smart as my boss. Moreover, they have to ask the business people to make achievements first, and then give some returns. At present, there are still many factory owners who adopt the method of whale recruitment, that is, they recruit a lot of business personnel in one breath and put them on the market to develop dealers and run the market. If they can develop dealers or make some achievements, they will stay and continue to work, and others will leave, that is, let them die. In fact, this practice will directly lead to two problems: the factory owner's disrespect for the business personnel, and when the business personnel are regarded as cheap labor, it goes without saying that the business personnel who leave the company, even if they stay at present, will be chilling. Then, it is impossible for your talent to contribute to the manufacturer for a long time.

What is more serious is that such a large number of business personnel who are recruited, rejected, untrained, unkind and incompetent are released to the market, but they represent manufacturers who are in contact with the market and customers. It doesn't matter if this business is not completed, but it has left a very bad impression on local customers, and the impression on business personnel is also an impression on manufacturers, which will spread among local dealers. In the future, even if manufacturers send more senior business personnel to explore the market, I am afraid it will be difficult. There are too many cases of the death of an incompetent business person. If you can sincerely respect employees, have a salary system and a relaxed internal environment, it is not difficult to find high-quality business personnel, and you can form a team in a short time. At least, the time for recruiting excellent employees is much shorter than that for cultivating products or waiting for excellent dealers to cooperate at home.

By speeding up the reform of enterprise system, enterprises will become real market competition subjects and promote enterprises to take the road of technological innovation.

Technology strategy should be one of the core strategies for the survival and development of enterprises. Enterprises that only rely on technology introduction cannot produce differentiated products, form their own core competitiveness, enter high-profit industries, and form a virtuous circle of high investment and high return.