How to write a 1,000-word business plan for laying hens

"Laying Chicken Business Plan"

1. Company Profile

Main business scope: Our park's main business is natural agriculture, mainly breeding.

In 2003, I rented 15 acres of land in Beichen District at a price of 125 yuan/acre and started raising free-range laying hens. After three years of practice and the help of teachers, I was able to basically maintain stable development. Moreover, the product has received a lot of praise during the sales process, and eggs are in short supply. In this regard, I feel that only by expanding operations can we promote our products and benefit more people physically and mentally

Type of enterprise: retail

II. Overview of entrepreneurs

I have been engaged in catering, copying, printing, etc., but I felt that my abilities were not fully utilized in the market. I came into contact with agriculture and animal husbandry by chance and decided to engage in it.

After graduating from high school in 1984, I studied catering at a tourism school, passed the intermediate course at Hebei Zhongke Computer School, and then obtained the third-level cooking skills and third-level pastry certificates from Nankai District Cooking School. In 2000, I consolidated my catering skills and developed my speaking skills abroad.

3. Market Assessment

Target Customer Description

The purpose of our development is to let more people eat high-quality eggs and more green food . Because people are now aware of the harm that pesticides do to the human body, how many products are there on the market that make people feel at ease? How many products can maintain their original qualities? Hardly, these items have more or less lost their original character. As people's living standards improve, they will become more dependent on green food, so there are customers for this product. We will first sell it in two districts in Tianjin. Since the price is not too high and the taste is delicious, we use the reputation of customers to promote it for us.

Our company’s estimated market share

Our products are currently only available in Heping District and Hebei District, and people are very receptive to this product. The market share is about 20%. If our company expands its distribution scope to six districts, I believe our market share will be greatly improved.

At present, people are very concerned about their health, have realized the harm of pesticides to the human body, and have formed a green consciousness, so they have considerable recognition of our company's products. It is expected to establish our distribution agencies throughout Tianjin to expand sales and promote products at the same time.

Competitors’ main advantages:

Cage feed eggs have higher egg production, are easy to manage, have low mortality of laying hens, and clean egg skins attract customers’ attention.

Competitors’ main strategies:

Eggs are of poor quality and cost is high. Eggs that only eat concentrated feed do not taste good. Our company’s advantages over its main competitors are: low cost, Eggs are of high quality and have high nutritional value. Laying hens have a lot of activity and take soil baths

Disadvantages of this company compared to its main competitors: the yield of free-range laying hens is low, the egg skins are soiled, and customers are worried , it is not easy to manage.

IV. Marketing Plan

1. Products

Since the chickens purchased in our garden are culled chickens, they have been subject to epidemic prevention many times from small to large, so there will be no large-scale epidemics. Death

Features: low cost, good egg quality, thick egg white, positive yolk, delicious taste

2. Price

The cost price is slightly higher than or the same as Other competitors

3. Location

Site selection: Heping District, Hebei District

Reason for location selection: People in Heping District have a relatively high ability to recognize goods, and the market in Hebei District The circulation is good and many people think it is genuine.

Sales method: directly supplied to the final consumer. Reasons for choosing this sales method: free-range eggs are of good quality and have excellent technology; due to low output, market retail can only be chosen

4. Promotion:

Personal selling, advertising

5. Corporate organizational structure

Nature of the park: Sole proprietorship

Company name: Haosheng Natural Agricultural Park

Company staff composition: 2 managers, 1 employee, 1 consultant, and we want to recruit several people.

VI. Fixed assets

Tools and equipment

Name quantity unit price

Cold storage 1 12,000 yuan mixer 1

600 crusher 1 800

Transportation Songhuajiang Part 1

Office furniture and equipment all-in-one machine

Depreciation of fixed assets: (omitted)

7. Liquidity (omitted) 8. Sales revenue forecast (omitted) 9. Sales and cost plan (omitted) 10. Cash flow plan