Tik Tok shows behind the scenes of the 20021Tokyo Olympic Games.

Tik Tok shows behind the scenes of the 20021Tokyo Olympic Games.

Tik Tok shows behind-the-scenes highlights of the 20021Tokyo Olympic Games. In this "most deserted" Olympic Games, social media has become an important channel for athletes from all over the world to "have fun in hardships" and share their Olympic experiences. The British Broadcasting Corporation (BBC) said in the title of the article on August 4th that "Tik Tok has become an unofficial behind-the-scenes channel for the Olympic Games".

Tik Tok Exhibition 202 1 Behind the Tokyo Olympic Games 1. In this "most deserted" Olympic Games, social media has become an important channel for athletes from all over the world to "have fun in hardships" and share their Olympic experiences. In the social media application camp, there is a member who has never appeared in previous Olympic Games-TikTok's overseas version of Tiktok.

Many foreign media have noticed that this short video APP, which was launched on 20 17, has become the main way for ordinary audiences to get close to athletes and understand the behind-the-scenes stories of the Olympic Games, although it made its debut at this year's Olympic Games. Some social media experts believe: "This is Tik Tok-the generation of athletes."

The British Broadcasting Corporation (BBC) said in the title of the article on August 4th that "Tik Tok has become an unofficial behind-the-scenes channel for the Olympic Games".

However, behind the popularity, Tik Tok still faces the problem that many social media platforms will encounter-copyright. The International Olympic Committee has strict copyright regulations, and athletes are not allowed to share Olympic content, including the stadium or backstage area. In this regard, the National Broadcasting Corporation (NBC), which has the exclusive right to broadcast the Olympic Games in the United States, said that the proportion of infringing content found at this stage is very small, but once this happens, it will be stopped quickly.

BBC report screenshot

In a video, a plain-looking man in sportswear imitates a rap song with his mobile phone, and the next second, he suddenly lifts the Olympic gold medal.

The man in the screen is Adam Peaty, an English swimmer. After winning the men's 100-meter breaststroke championship at the Tokyo Olympic Games, he shared his joy in Tik Tok, and the comments boiled instantly.

Adam Peaty displayed a gold medal in Tik Tok.

In another short video, in order to test the "compression resistance" of the cardboard bed in the Olympic Village, nine Israeli baseball players jumped up and collapsed the cardboard bed. The audience watched it with relish, but it also triggered a storm of public opinion-the Japanese people were so dissatisfied with it that they finally deleted the video at the request of the Israeli Olympic Committee.

Regardless of the reaction, it is normal for the athletes of this Olympic Games to share their daily life in Tik Tok. As one comment wrote: "This year's Olympic athletes look like' ordinary people'."

Israeli athletes trample down cardboard beds in the Olympic Village.

The BBC pointed out that broadcasters may have the right to broadcast all sports events, but Tik Tok offers a completely different viewing experience. The life clips of Olympic athletes from various countries have attracted tens of millions of views on this social media platform.

Washington post said that when searching for "Olympic Games" on Tik Tok, many of the most watched videos were not from NBC, which has the right to broadcast the Olympic Games, but from the athletes themselves. From the training of athletes to the life in the Olympic Village, even the "silly dormitory daily life" has become a sharp weapon to "suck powder".

Athletes share life in the Olympic Village in Tik Tok.

Cody melfi, an American football player, said that after he arrived at the Olympic Village, he released dozens of videos and attracted tens of thousands of fans. "Besides football, Tik Tok is another way to express himself."

Elena Shinohara, a Japanese-American rhythmic gymnast of 2 1 year-old, thinks that Tik Tok users tend to prefer video content telling personal stories.

From left: British sprinter Raviel Nelson, American rugby player Ilona Mach and track and field athlete Raven Sanders.

In addition, the BBC pointed out that many athletes also make videos based on users' comments, which is almost as important as the videos on Tik Tok. Users like to read other people's ideas, and athletes will get direct feedback.

This is not the first time that social media apps have appeared in the Olympic Games. Athletes are also using mature social media, such as Facebook, Twitter and Ins, but this year, Tik Tok stands out.

This Olympic Games is the "first year of the Olympic Games" in Tik Tok. September 20 16, one month after the closing of the Rio Olympic Games, China Internet company ByteDance launched the short video social APP TikTok, and in May 20 17, the overseas version of Tiktok of the latter was launched. By 2020, Tik Tok has surpassed Facebook and Ins. Become the most downloaded application in the world.

Washington post quoted data from the analysis platform Similarweb as saying that the daily active users in Tik Tok during the Olympic Games were not as good as other social media, but their growth rate exceeded that of competitors.

Screenshots of American media Washington post and VOX reports

Taking the data from July 23rd to July 27th as an example, the average daily users of Tik Tok's Android devices in the United States are about 27 million, while the average daily users of YouTube are 67 million. However, the number of users in Tik Tok is increasing by 3.6% every day, while the number of users in YouTube and Ins is 1.8% and 0.8% respectively.

According to the British "Guardian" statistics on August 4th, there were 5.9 billion views on Tik Tok under the label #Olympics, and 4.2 billion views under the label # OlympicSpirit.

"This is the generation of Tik Tok and athletes, or the generation of athletes and Tik Tok," said Jonathan Hutchinson, a social media expert at the University of Sydney. "You can see the relaxed side of athletes. A person who is experiencing this magical life has brought all fans into this space. "

Tik Tok shows behind-the-scenes highlights of the 20021Tokyo Olympic Games. At present, the Tokyo Olympic Games is in full swing. In Tik Tok, many Olympic athletes shared their pre-game and post-game videos, which made up for the absence of sports fans. The topic of TokyoOlympics has also become a hot topic for a time, with a broadcast volume of 260 million.

In fact, before the opening of the Tokyo Olympic Games, the contestants had already shared behind-the-scenes videos outside the competition on Tik Tok, and many of them were. Athletes have become popular in Tik Tok. For example, Fran Caffaro and Tayavek Gallizzi, members of the Argentine basketball team, jumped on the cardboard beds at the same time, which proved that these cardboard beds were stronger than netizens thought, and could bear at least 2 17 kg.

Tyler Downs, an American diver who participated in the competition for the first time, expressed his love for Simone Biles, a gymnast who won four gold medals and one bronze medal at the Rio Olympics and seemed to be an idolized fan. There is also American swimmer Regan Smith, who imitated a popular video on Tik Tok during training last year and pushed his teammates into the pool. For a time, this video quickly became popular.

Of course, in addition to athletes sharing behind the scenes of the Tik Tok Olympic Games, many countries have also opened accounts representing the entire participating teams. Among them, tenzteam is the official account of New Zealand and released a creative video showing the behind-the-scenes life of New Zealand athletes. Among them, in a video with 6.5438+0.9 million views, Hayden Wilde, the first medal winner of this Olympic Games in New Zealand, shared a life trick-how to clear the numbers printed on the arms with stickers. Netizens also left messages in the comment area to congratulate Hayden on winning the bronze medal in the men's triathlon.

Of course, in addition to these behind-the-scenes videos, there are many wonderful videos of players competing on the stage. In short, driven by such a fiery Olympic atmosphere, Tik Tok also entered the' Olympic mode' instantly, so that those who don't pay attention to the Olympic events can also feel the fiery atmosphere of the Olympic Games.