What technical support will you get when you open a McDonald's franchise store?

The golden rule of McDonald's is "customer first, always customer first". The highest standards for providing services are quality, service, cleanliness and value, that is, QSC &；; Five principles. This is an important principle that best reflects the characteristics of McDonald's. Quality means that McDonald's has set extremely strict standards to ensure food quality. For example, beef food has to go through more than 40 quality inspections; After the food is prepared, it will be discarded after a certain period of time (20-30 minutes for hamburgers and 7 minutes for French fries). It is stipulated that patties must be mixed with 83% shoulder meat and 17% pork belly. Mcdonald's intention registration form

Strict standards enable customers to taste McDonald's food of the same quality at any time and any place. Service refers to providing warm, thoughtful and fast service according to the principle of care, love and care. Cleanliness means that McDonald's has set clean work standards that must be strictly observed. Value stands for value, which was added later (originally only Q, S and C), and V was added to further convey McDonald's concept of "providing customers with more valuable and high quality". In other words, QSC &；; V principle not only embodies McDonald's business philosophy, but also becomes the code of conduct for all McDonald's restaurant employees because these principles have detailed and strict quantitative standards. This is an important part of McDonald's standardized management.

Second, McDonald's perfect supervision system.

In order for all franchisees to achieve satisfactory service and standardization for consumers, McDonald's has also established a strict inspection and supervision system in addition to the above concepts and norms. There are three inspection systems in McDonald's system: one is routine monthly evaluation, the other is inspection at the company headquarters, and the third is spot check (once a year at the selected branch).

The unified inspection forms of the company headquarters mainly include food production inspection form, counter work inspection form, comprehensive operation evaluation form and monthly routine inspection form; The sampling data of the company headquarters include branch accounts, bank accounts, monthly statements, cash warehouses, important files, etc. The details are different. The annual inspection of each branch is generally presided over by the regional supervisor, mainly to check cash, inventory and personnel. As an ordinary customer, the district supervisor often checks the freshness, temperature and taste of food, whether the floor, ceiling, walls, tables and chairs are clean and hygienic, and the attitude and speed of the counter attendant in serving customers.

Second, McDonald's powerful advertising effect.

With the support of advertising and promotional public relations activities, McDonald's has established a unified brand network. McDonald's unified advertising in the world, large-scale media advertising, reduce costs. The advertisements of McDonald's are concise, creative and full of wisdom. Children are often the main characters, and McDonald's mascots are used to enhance the popularity of McDonald's brand among children. Advertising language is full of joy. For example, "more laughter, more choices" and so on. , very attractive to customers, in line with market strategy, forming a great publicity offensive. The storefront is always a propaganda position. McDonald's provides franchisees with a certain percentage of bonuses according to the amount of customers' spending in each hotel, and carries out promotional activities in the store to enhance McDonald's quality image, service image and global image through these actions.

Franchising is a kind of culture at first, and in essence, it realizes the rapid accumulation of wealth by copying brands, business models and cultures. McDonald's has copied a consistent taste, service and American culture for us with industrialized production.

McDonald's faithfully implements its corporate philosophy and penetrates into the whole organization to launch specific corporate actions.

In the franchise system, McDonald's invests in land and buildings (mainly renting stores in Chinese mainland at present), while franchisees need to invest in equipment, signboards, tables and chairs and decoration.

Kumar said: "Franchisees usually have to invest 3.3-4 million yuan. Of course, you have to have 2.5-3.2 million yuan, and the rest can be loaned. " McDonald's benefits from franchisees paying a certain percentage of its turnover, while franchisees appreciate their investment from the operation of restaurants. Franchisees can recruit employees by themselves, control operating expenses and make use of McDonald's complete supplier system and distribution center.