How to send an attractive sales advertisement?

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A good job advertisement layout must be unique enough to attract people's attention, which requires that the advertisement can be designed uniquely and uniquely in terms of layout, length, title, font, color or pattern, and can be matched with appropriate media and advertising space to achieve the best effect. If you don't have a unique idea when you do a job advertisement, you should also consider the integrity of typesetting, which means that the whole job advertisement is complete at first glance, not fragmented. Tone should be uniform, style should be consistent, and typesetting should be regular.

Vivid language:

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If you want to attract the audience's interest on the basis of attracting their eyes, you must design points or surfaces that can attract people's interest. So there will be higher requirements for language expression. Try to be vivid, sometimes you need to bring a sense of humor. However, no matter how the language is expressed, you can't bring rude sentences, which is the most basic etiquette in job advertisements.

Wages and benefits:

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Most people's wishes come from internal needs and external stimuli. The internal demand is whether they want to find a job that the enterprise can provide, and the external stimulus is to let them see the benefits they can get from applying for the position. Therefore, advertisements should also include: the salary and benefits that employees can get, training and development opportunities, challenging jobs and responsibilities, the possibility of self-realization and so on. Salary and benefits written in the recruitment information also need to emphasize the cultural construction of the enterprise, pay attention to the internal training mechanism, promotion mechanism, good working environment and amateur cultural life in order to win the favor of job seekers. These are all issues that job seekers care about.

Contact information:

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The ultimate goal of job advertisements is to receive a large number of qualified cover letters and resumes soon after publication. To do this, it is necessary to clearly specify the contact person and contact information, including telephone number, fax number, email address and mailing address. So that job seekers can contact you in the way they are used to. Of course, it is best to choose the most commonly used and extensive contact methods, which can be more, but absolutely not less.

Corporate publicity:

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Good job advertisements are not only job advertisements, but also enterprise promotion. Whether the people who see the advertisement take action or not, they should be deeply imprinted in their memory. This is the second purpose of the recruitment advertisement, that is, to promote the image and business of the enterprise.