What aspects should app operation and promotion start from?

First of all, we must understand what is APP operation promotion:

The planning, organization, implementation and control of business process is the general name of all kinds of management work closely related to product production and service creation. From another perspective, operation management can also refer to the management of designing, operating, evaluating and improving the system that produces and provides the company's main products and services.

Why do you want to do APP operation promotion:

With the popularity of mobile terminal devices such as smart phones, people gradually get used to using APP client to surf the Internet. Therefore, many APP operators will take the opportunity to seize this trend, expand APP operation and promotion more crazily, seize the enthusiasm of APP operation and promotion, and realize the profit of APP operation and promotion!

What are the means to do a good job in APP operation and promotion?

Content operation of APP operation promotion:

It refers to a series of content-related work such as content planning, content creativity, content editing, content publishing, content optimization and content marketing based on the content of APP products. Good content can help APP products improve exposure and popularity!

Activity operation of APP operation promotion:

If you want to do a better and faster job in APP operation and promotion, you need APP operators to do more activities to stimulate users and improve the efficiency of APP operation and promotion. At this time, you can use the activity box to create an interesting APP activity, embed it in the SDK, capture the user's attribute characteristics through continuous activities, and then use these captured data to analyze the user's behavior attributes. Only in this way can we achieve accurate delivery in the next event, reduce the loss of users in the event, and improve the work efficiency in APP operation and promotion!

Channel operation of APP operation promotion:

Bring new ways to your products through all available resources and processes; Including free, payment, exchange, network accumulation, product attraction, insider recommendation, planning activities, content marketing, user reputation and other means can be the direction of channel operation!

How to summarize the operation and promotion of APP;

In short, if you want to do a good job in APP operation and promotion, you must first start from the user's point of view. APP operators can only bring something to users if they really understand what users need, thus improving the efficiency of APP operation and promotion.