What does the operation of a website need?

Website operation refers to all the work related to website operation management in the network marketing system, mainly including website traffic monitoring and analysis, target user behavior research, website daily updating and content editing, network marketing planning and promotion, etc. So what problems should we pay attention to in website operation? The following seven points are for everyone to share: \x0d\ 1. Keep in mind the positioning of the website and set the long-term and short-term business objectives of the website. \x0d\ Website positioning is the foundation of website development. The website operation deviates from the positioning or its positioning is unclear, which directly leads to the loss of direction of the whole company internally, discourages potential customers externally, and causes a large loss of existing customers. In the operation of internet websites in China, there are many phenomena of getting lost and deviating from the positioning of websites. Therefore, website operators should keep in mind the positioning of the website. The long-term goal of the website is the vision goal of the future development of the website, guiding the development goal of the website for at least one to two years, and the whole team takes this as the operation policy. The short-term goals of the website are more important. Short-term goals are just around the corner and are likely to be achieved with team efforts. Therefore, the formulation of short-term goals is more critical. The direct effect of achieving short-term goals is to enhance team confidence, reduce the gap with long-term goals, and obtain sales revenue or brand promotion. Short-term goals should be formulated on the principle of "achievable", and don't shrink back, otherwise it will have negative effects such as wasting time, wasting financial resources and manpower, and demoralizing! \x0d\2。 Establish an orderly and smooth enterprise operation mechanism. \x0d\ Entrepreneurial network companies do not need to establish a very perfect enterprise system and complex departmental structure. However, it is necessary to establish necessary smooth internal information transmission channels and necessary business contract documents. \x0d\a, the basic department structure of an entrepreneurial network company: customer service promotion department, website technology department and website business department; \x0d\b, the communication mechanism that entrepreneurial network companies need to establish: standard business processes; Communication process between service department and sales department; \x0d\c, the core talents that entrepreneurial network companies need to hire: operation director, technical director, sales manager and customer service promotion team leader; \x0d\d, the communication that an entrepreneurial network company needs most: the communication between the operation director and the core talents, the daily sales experience exchange of business personnel, the information exchange between the core personnel, the summary of customer service promotion knowledge, and the internal communication of technical personnel; \x0d\e, the most needed training for entrepreneurial network companies: company vision training, website positioning and operational thinking training, website product/service knowledge training, website sales knowledge training, and other temporary training involving specific operations. \x0d\3。 Remember that time is money \x0d\ What entrepreneurial network enterprises need most is to enter the battlefield in the fastest time and occupy the favorable terrain of the Internet. So website operators must have a strategic vision. They should not be induced by a little profit for a while and lose the overall situation. Moreover, they should not hesitate to delay the opportunity to enter the market and save future funds (which may cost more money at this time), which will delay the opportunity and cause great losses. \x0d\4。 Effectively integrate enterprise resources. \x0d\ The common problem of entrepreneurial websites is the lack of resources, whether it is funds, talents, relationship resources, etc. Therefore, it is particularly important to integrate resources pragmatically. Operators can take one year as the medium-term operation point and half a year or three months as the short-term operation goal, and make macro planning according to what operations need to be done during this period and what resources are allocated at which stage. For example, the first to second months belong to the platform construction period, during which the least number of developers can be hired, and other talents can be recruited after the development is completed; In the third to seventh months of brand building and internal resource integration, more funds will be invested. At this stage, we should pay attention to recruiting talents in stages, carry out sales business during brand building, and constantly replenish resources! Of course, the actual operation needs specific analysis. If the operator has no experience in the initial stage, he can ask the website operation consultant to give a detailed resource planning scheme to avoid the waste of personnel investment, website promotion investment and time (website operation is the most taboo). \x0d\5。 Website sales are always the most important, and we should find a sales method suitable for the current situation of enterprises. \x0d\ Entrepreneurial websites mainly rely on the sales after the initial capital investment. Only when the sales of websites come up can enterprises survive and develop. It is very important to hire the core talents of the sales manager, but it is more important to do the basic work of sales well: \ x0d \ a. In sales management: come up with a reasonable sales incentive system and salary system to make the sales staff feel rich; Come up with a suitable post promotion system to make salespeople have a future; \x0d\b, in sales training: prepare training documents, and the sales staff will start professional skills and sales skills training as soon as they join the job, so that the sales staff can have confidence in the development prospect of the website and have a basic understanding of the products; In the actual sales process, it is very important to do a good job in sales logistics, such as: exchange sales experience every day to keep sales staff passionate; Let the sales staff find the right person to solve the problem effectively, and the sales staff will become emboldened in front of customers; \x0d\c, in terms of personnel training and pattern formation: it is the most critical to find and promote a group of competent sales personnel as supervisors and gradually form a sales model that meets the needs of enterprise development. \x0d\6。 Grasp the core talents above the manager level. \x0d\ The normal operation of entrepreneurial websites requires these core talents to play an important role, and they will play a decisive role in the implementation of core affairs such as website platform suggestions, website brand promotion and implementation, and website sales. Therefore, how to recruit core talents, how to run in the core talent team and how to manage the risks brought by brain drain are important courses for website operators. Here are some suggestions for your reference: \x0d\a, look for people who have confidence in this profession. In short, I am very optimistic about the development of this website. \x0d\b, looking for talents with the same experience as website operators * * * is a key reminder. Many major contradictions in website management are the result of different environments and experiences. \x0d\c, it is very important to establish long-term cooperation with core talents and achieve excellent return on investment! \x0d\d, entrusts with an important task, and maintains weekly formal communication and irregular emotional communication, so as to make everyone more United. \x0d\e, pay attention to the bottom employees who may become core talents and make a good talent reserve. \x0d\7, website platform construction and website brand promotion are intensively cultivated, and process control is strengthened! \x0d\ website is the product of Internet companies. How to make high-quality products and how to sell good products to customers in need is a busy job for website operators all day long. As we know, website platform construction includes: website column planning, website overall design and packaging, website function development, website information enrichment and website customer service. Many website operators tend to emphasize form over function, function over content, or content over form. The main reason for these prejudices is that the concept of website management is not in place. In fact, the website is an important marketing platform, which is responsible for introducing the services or products of the website to customers, attracting consultants, publicizing the ideas of website operators and promoting people's desire to buy company products/services! Therefore, the construction of website platform is a whole, which requires the efforts of many departments and personnel such as technology development, creative packaging, information integration and customer service. How to build an excellent website marketing platform is the key, which requires process control and intensive cultivation. Process control refers to the quantitative evaluation of each person, the formulation of reasonable reward and punishment measures, and continuous adjustment; Intensive cultivation means that employees themselves achieve the highest efficiency, the best quality and the best reputation. Many people may ask, how to achieve this goal, then ask the human resources department of the company to help them think about it. Doing a good job in brand promotion is still the same. Doing the following three things well in brand promotion will have a great chance of success: \x0d\a, always paying attention to promotion methods and websites can help operators master effective promotion channels. \x0d\b, control the process according to the standard promotion process. (Pre-market research, making achievable goals, analyzing available resources, coming up with specific implementation plans, putting responsibilities on people, requiring project participants to submit progress every week, communicating irregularly to solve problems, and optimizing promotion methods) \x0d\c, doing a good job in website brand promotion evaluation and summary can help operators improve their ability to control risks and effects.