Introduction to Zhejiang Radio and Television Group

Zhejiang Radio and Television Group was established on November 8, 2001. It is a comprehensive media group with radio and television as its main business and related industries as well. It is one of the most influential provincial media groups in China. one. 1 The group is composed of radio and television channels (i.e. Zhejiang TV Station and Zhejiang People's Broadcasting Station), Zhejiang Radio and Television Xiangshan Film and Television (Base), Zhejiang Film and Television (Group) Co., Ltd., Blue Star Pictures 2, Zhejiang Radio and Television New Media Co., Ltd. 13 . There are 19 radio and television channels, which implement "overall management and internal accounting". Among them, there are 12 TV channels. Zhejiang Satellite TV is a satellite channel, education technology, film and television entertainment, economic and life channels are terrestrial channels, and international channels are overseas landing channels. , Study Abroad World and Digital Age are digital paid channels, Haoyigou channel is a home shopping channel; there are 7 broadcast channels, namely Voice of Zhejiang, Voice of Traffic, Voice of City, etc. 1 The group implemented the "Five Brand Strategy" of programs, columns, activities, channels and hosts. In 2008, the "China Blue" brand suddenly emerged. Benchmark variety shows such as "The Voice of China" and "Running Brothers" received a strong response. Zhejiang Satellite TV became one of the Provincial TV "Top Three". The Group innovatively organized the China Television Audience Festival, pioneering the practice of “organizing festivals for audiences” in radio and television. 1In 2013, the group won the title of "China's 500 Most Valuable Brands" for three consecutive years, ranking eighth among national media and first among Zhejiang media.