What are the main contents of the sales budget?

Generally speaking, the budget of the sales department includes forecast sales (divided into three parts: region, product and personnel) and the following contents:

First, the cost of sales staff.

1, salary, commission and allowance;

2. Travel expenses. Including accommodation, catering, transportation and miscellaneous expenses (entertainment, dry cleaning, etc. )

Second, the sales management expenses

1, sales manager's salary, commission and allowance;

2. Travel expenses of the sales manager. Including accommodation, catering, transportation and communication expenses.

Third, other personnel costs.

1, trainer's salary;

2. Intern's salary.

Fourth, other sales expenses.

1, sales meeting fee;

2. Promotion expenses;

3. Sales and display expenses;

4. Fees for catalogues and price lists;

5. Recruitment expenses;

6, sales staff turnover expenses.

Extended data:

Compilation method

1, recharge: according to the company's strategic objectives, after forecasting, the supervisor knows the available expenses, and according to the objectives and activities, selects one or more methods to determine the budget level, such as forecasting, and distributes it to various departments.

2. Bottom-up: The salesperson calculates the budget according to the previous year's budget and the previous year's sales quota and submits it to the sales manager according to the usual method.

On the one hand, the sales budget provides the basis for other budgets, on the other hand, the sales budget itself can restrain and control the sales activities of enterprises. The preparation of sales budget is conducive to the realization of company goals and sales tasks.

The sales budget is formulated for the realization of the company's strategic objectives, which will be adjusted according to the changes in the environment, so the budget is not impossible. We should change with the change of the market. Budget is not a constraint, but a weapon to meet challenges.

Baidu Encyclopedia-Sales Budget