Brand History of Li Fuxiang West Point

-the five flavors of life of Cai Jie, the founder of Li Fuxiang West Point.

She was born in a small village in Suzhou, Anhui. Hard life gave birth to her strong and unyielding character, and it was this character that made her survive the ups and downs in life and ushered in today's success. ...

Cai Li, a 38-year-old, is a person who went to work in cities from the countryside and finally succeeded in starting a business. In everyone's eyes, she is a good example in everyone's eyes, and she is also one of the few women who started from the industry of working girls and founded their own brands. In 200 1 year, due to the failure of her hometown business, she resolutely left her hometown and came to Beijing to earn a living by working. Soon after, inspired by family and marriage troubles, she opened a small shop of her own. Fate is always joking with Cai Li. She tore down the store as soon as she opened it. After two demolition, she finally settled down. A painful thing, but let this weak woman know the way of doing business, from then on, she founded her own brand "Li Fuxiang" and became a female entrepreneur. But those hardships and frustrations once made Cai Li remember deeply. ...

1, a "hard supermarket promoter" in Cai Jie.

At first, Cai Li did cooked food business in her hometown. Later, due to business failure, she stayed at home and waited for an opportunity. In 200 1 year, she broke into Beijing with a large number of migrant workers and began to work.

After entering Beijing, Cai Li found that everything was not as smooth as she imagined. She lives in the basement and runs around day and night looking for job opportunities. Later, introduced by her fellow villagers, she entered a supermarket and became a shop assistant. It's hard to work in the supermarket, because she belongs to the factory direct seller, so after the supermarket closes, she still has to do some tally, settlement and ordering work, and she often has to be busy until midnight to go home. In Cai Li's impression, there is also a most unforgettable memory. It was a cold winter, and she didn't come home from work until 2 am. When the bus was gone, she had to ride home. But when people are unlucky, they may suffocate by drinking cold water. As soon as they got on the bike, Cai Li felt weak all over. At this time, she found that the bicycle had a flat tire, and Cai Li, who was almost collapsed, burst into tears and was at a loss.

In this way, she worked hard for three years and persisted for three years. Looking back, she didn't save much. Considering the economic problems, Cai Li quit her job in the supermarket and began to find another job. ...

2. "Cake 007" of Cai Jie's work.

When I work in the supermarket, I pass by a cake shop next to me after work every day, just at the exit of the supermarket. The cake shop smells good every day and has been tempting Cai Li. At that time, Cai Li had an idea that many people must like such delicious food. Look at the full passenger flow every day, which further confirms Cai Li's desire for cakes. She dreamed that such a cake shop would have a great market space and a ...

A few days after resigning as a supermarket promoter, she happened to see the cake shop recruiting employees, so she went for an interview and passed it smoothly, becoming a salesman of the cake shop with a monthly salary of 600 yuan. But at this time, she doesn't care about the salary, just wants to steal the teacher and lay a good foundation for her future. But cake salesmen can only know some commodities, prices, customer feedback and sales, and they can't learn any cake making techniques. At this moment, she had a brainwave and thought of a way. She found the boss and said that she wanted to work overtime to help the masters in the operating room, so that she could earn overtime and subsidize her life. After several applications by Cai Li, the boss finally agreed to her request, and in this way, she successfully achieved her goal.

There are joys and sorrows in the days of studying in the cake shop. Fortunately, it is unforgettable for Cai Li to get in touch with the top international cake chefs and learn from foreign masters. She doesn't know French and her English is not good, so communication with the masters has become a big problem. In view of this, she should work harder and devote more time and energy than others. In those days, she was walking on the road and sitting on the bus, thinking. When she thinks of a new problem, she will take out a pen and write it down. At that time, she felt that the west point made by the masters did not necessarily meet the tastes of the domestic people. So she will pay attention to some technical points, and then add them to transform them into her favorite tastes. So at that time, she was always commented by the master, and was unanimously considered as "shine on you is better than blue".

While Cai Li's working days are booming, she is facing the crisis of marriage.

3. Sister Cai's "Marriage Crisis"

Because she devoted herself to her work and neglected her family, which caused her husband's dissatisfaction, Cai Li felt that she had paid a lot for this family and that her husband did not understand her. But at this time, the husband was at the bottom of his career and full of resentment, which led to the war between the two. ...

Finally, Cai Li, who almost got divorced, completely woke up. She deeply reflected and checked herself, corrected her mentality in time and had a good communication with her husband. In this way, she finally saved her marriage. After her husband knew her idea of starting a business, he was surprised and agreed, and began to help her as much as possible. After that, the couple began to scrimp and save and lived in a small bungalow of 10 square meter. There can only be one bed and a small table in the room, and cooking can only be done at the door. Nevertheless, Cai Li still feels happy and satisfied, because she is looking forward to a bright future. Time flies. Two years later, they saved more than 20 thousand yuan. With this money, Cai Li began to embark on the road of entrepreneurship.

4. The tortuous road to entrepreneurship

At first, due to limited funds, she could only look for cheap storefronts, and finally found a suitable facade in the community on the other side of Yaojiayuan, and started business after simple decoration. At first, she tried every means to make different cakes to satisfy everyone's tastes. After she made a new taste, she tasted it herself, then let the employees taste it, invited customers to taste it for free, and then asked everyone to make suggestions. She treated every customer sincerely, and gradually everyone accepted Cai Li's West Point, and business began to flourish. But not long after, the good days ushered in the demolition notice, which is the eleventh for Cai Li, who has just begun to recover the cost.

Cai Li cleaned up the store and paid the employees, leaving little. Even so, she stuck to her dream and started looking for a new store. Later, she opened a new store in a densely populated and leaky place in the West Bureau. After opening, she started with the taste and quickly gathered a fixed consumer group. It didn't take long for business to flourish, with running water reaching around 3,000 every day. When she was proud, fate played a joke on her again, and she again.

This time, Cai Li calmed down a lot, because with the last experience, she reduced the investment cost, minimized the storefront, and inquired about a lot of demolition information. Soon, she found a suitable facade near Fangzhuang Bridge and turned the storefront into a window, so that past customers could see the attractive West Point at a glance. In this way, Cai Li quickly caught the customer, and soon her business exceeded the previous two times. Later, many old customers found her and gave her a kind name "Cai Jie".

Seeing that Cai Jie's business is so good, relatives and friends began to ask for advice, and many colleagues also came to visit. Therefore, the kind Cai Jie accepted all this and taught everyone all her skills. Therefore, many relatives and friends have opened small shops in their hometown towns and counties, and their business is booming. Cai Jie was also happy to see that her West Point technology made everyone make money, but a customer's reminder really broke her heart.

One day, a customer told Cai Jie that she bought West Point with the same taste in a nearby shop. Cai Jie was curious, because all the smells were debugged by Cai Jie himself, and other people's homes could not be exactly the same. Therefore, Cai Jie went to the shop to find out the situation. After taking the door, Cai Jie found that the teacher of West Point Military Academy was the one who came to her shop for consultation a few days ago. Suddenly, Cai Jie felt uncomfortable in his heart. After coming back, this incident made Cai Jie realize the importance of brand, so she consulted a lot of materials, registered her own brand "Li Fuxiang" at the beginning of 20 10, and developed a new and unique formula. After that, if someone comes to consult, Cai Jie will have reservations and let them use the brand of "Li Fuxiang". Only by joining the cooperative team of "Li Fuxiang", it has grown to more than 20 cooperative stores so far.

After careful consideration, Sister Cai embarked on the road to success with strong perseverance. In fact, everything can't go well in life, but don't fall down when you encounter setbacks. Be strong and face difficulties. Believe that your destiny is in your own hands, and only you can change your destiny.