What's the small leather label on Coach's bag for?

Coach was born in 194 1. Headquartered in new york. Coach is an American high-end lifestyle fashion brand, providing exquisite accessories and gifts for men and women. The product range includes women's bags, men's bags, men's and women's small leather goods, shoes, clothing, watches, travel goods, scarves, sunglasses, perfume, fashion jewelry and so on.

Coach's products are sold worldwide through brand stores, designated department stores, specialty stores and official websites.

Coach is in China.

The demand for luxury goods in China market is increasing. Even though the global luxury market was threatened by recession under the financial crisis in 2009, China consumers' desire to buy luxury goods did not decrease.

In 2009, the market research company Pao Principle conducted a study on the China market, which showed that about 90% of the rich people interviewed in China had bought brand-name handbags in the past year, while two-thirds of men and 1/3 of women had bought brand-name watches in the past year. Coach naturally sees the potential of the China market.

Therefore, when the whole world was cutting costs that year, Coach did not hesitate to buy back the agency retail business in China from Junsi Group and changed it to direct sales. Since then, Coach has also made great achievements in China.