What is the future development direction of pedicure technicians?

As an emerging traditional industry, the pedicure, foot bath and sauna industry is developing rapidly. According to statistics from relevant departments, there are millions of employees in the pedicure industry and the industry output value is nearly 100 billion. It is a developing industry in the tertiary industry. Very fast industry. In recent years, the development of the foot bath industry has been affected by manpower and housing prices, and profits have been continuously compressed. Most companies are demanding transformation. Since 2013, some companies have even begun to test the waters. From the service industry to the service industry, "reverse" "Hit" towards the sales of physical products. Attended the Chinese New Year reunion held by Kuok's Fuqiao Company on February 5th. Guo Jiahua, the head of Guo Family Rich Overseas Chinese, revealed at the meeting that the company has formulated a plan for the next five years: it will launch a new "FZ" development model. It is not difficult to see that everyone has encountered great bottlenecks in development, and the foot bath industry market has also encountered great difficulties. Let’s analyze some of the current situations in the foot bath industry:

1. Current status of the industry

1. The brands in the pedicure industry are uneven

In the pedicure industry, most are individual brands of single stores, and some are large brands that belong to national chains. These brands include: Huaxia Liangzi, Chongqing Fuqiao, Zulaizuluo, Qianzilian, Zushengtang, Yuzutang, etc., and some are small brands, such as Wuzhisheng, Ruoshi, Zhuangyao, etc., these brands are in All branches across the country also have a certain impact. This many brands shows that there are many brands in the pedicure industry.

2. The technical level is high or low

Because pedicure belongs to the category of traditional Chinese medicine and has a certain degree of professionalism and technology. , but consumers generally have the problem of not being able to identify the level of pedicure, which has also led to some people in the industry fishing in troubled waters, deceiving and fooling consumers. Generally speaking, national foot massage brands still have certain advantages in technology. In addition, pedicure technicians are also divided into junior, intermediate and advanced levels.

3. Prices vary from high to low

Looking across the country, due to the living standards of people in various places, foot massage shops have different prices from high to low, and the prices of foot massages also range from high to low. It ranges from 18 yuan to more than 200 yuan; such a gap exists even in Beijing. This shows that the pedicure industry is still very chaotic, and service levels vary greatly.

4. There is a serious shortage of technicians

Although there are many pedicure training schools across the country, due to the age limit and status issues of technicians, and the fact that everyone looks at people with colored eyes, technicians It has always been the leader of the entire pedicure industry. Therefore, many national brands currently adopt self-training and self-digestion methods, and self-train technicians, which has solved the industry talent problem very well, such as: Liangzi, Qianzilian, Ruoshi, etc. But for many small brands, technicians are a huge problem.

2. The Prospects of the Foot Therapy Industry - Opportunities and Dangers Coexist

With the continuous improvement of people’s living standards and the acceleration of the pace of work, the number of sub-healthy people is increasing. At the same time, the main force of foot therapy consumption ——The number of business people is increasing, and the pedicure industry is still in a period of rapid development. Although the profit margin has declined compared with previous years, it is still a high-profit industry; judging from the situation in various places, the opening speed of pedicure shops is still very fast. Fast, as evidenced by the nationwide shortage of pedicure technicians.

It can be expected that in the future, foot massage will continue to develop rapidly, and the overall scale should be expanded by about 40%, or even more. It is not ruled out that the inflow of idle funds caused by the current rapid development may cause a bubble in the industry.