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Open a restaurant chain franchise store by yourself. What procedures and laws are required?
Market research: Detailed market research must be conducted before deciding to invest, to gain a detailed understanding of the target consumer groups, competitors (including financial status, operating status, number of employees, etc.), the status of the business district, and the relationship with catering. Industry-related legal procedures, lease contracts, supplier relationships, etc. Site selection conditions: The business district must have three conditions: office center, commercial center, and residential center. It must have a standard facade with convenient transportation, broad vision, and parking space within 50 meters. Catering features: There must be more than five main dishes priced at more than 60 yuan.
Proposed personnel: 2 chefs, 2 assistant chefs, 4 store waiters (including foreman and cashier), the total monthly salary is controlled within 10,000 yuan. Preparation for opening: site selection and signing, industrial, commercial, taxation, fire protection and other government affairs, personnel recruitment and training, formulation of job systems, menu design and price design, decoration facilities and in-store decoration, supplier contact, first batch of material stocking, online promotion, etc. .
Opening planning: The trial opening will take one week to select a date for the official opening, and the opening celebration will last for two consecutive weeks. During the event, you can enjoy discounts for event promotion; media promotion planning, outdoor on-site planning, in-store layout, and promotional activity design wait.
Investment budget: Rent and deposit working capital of 80,000 yuan, fixed asset investment of 200,000 yuan (150,000 yuan for decoration, 30,000 yuan for electrical appliances and kitchen equipment, 20,000 yuan for furniture decoration, etc.), material working capital 20,000 yuan, totaling 300,000 yuan. Operating costs: Rent 20,000 yuan/month, water and electricity 2,000 yuan/month, labor 10,000 yuan/month, promotion and promotion on average 3,000 yuan/month (used intensively on festivals, about 5,000 yuan each time, 5 times a year, The remaining 11,000 yuan is used for daily use), taxes are 1,000 yuan/month, and other expenses are 4,000 yuan/month. The total monthly cost is 40,000 yuan, and the annual cost is 480,000 yuan.
Depreciation of fixed assets: Fixed assets of 200,000 yuan are budgeted to be depreciated in 2 years, that is, the average monthly depreciation is 8,340 yuan. The depreciation funds can be used for turnover, but must be budgeted for renovation after 2 years. Profit budget: Estimated monthly turnover is 120,000 yuan, estimated gross profit is 65% (the gross profit must be controlled internally to be above 75%, leaving enough room for discount sales), which is 78,000 yuan, depreciation of fixed assets is 8,340 yuan/month, and cost expenditure is 40,000 yuan /month, the net profit is 29,660 yuan. The annual net profit is 355,920 yuan.
Survival analysis: The break-even point of a single store is a monthly turnover of 74,400 yuan, which means an average daily turnover of 2,480 yuan and an annual turnover of 892,800 yuan. If the annual turnover in the first year is less than 892,800 yuan, it does not have the conditions for survival and must be resold as a whole as soon as possible; if the annual turnover in the first year is more than 892,800 yuan, it has the conditions for survival and can try to improve it; If the annual turnover reaches 1.44 million yuan in one year, you can take steps to consider further development.
Profit distribution: 60% of the annual net profit of 355,920 yuan is used to improve the brand and continue to invest in opening stores, which is 213,552 yuan; 40% of the annual net profit is used for shareholder dividends, which is 142,368 yuan.
Expansion plan: If the annual turnover in the first year reaches 1.44 million yuan and the net profit for continued investment is greater than 200,000 yuan.
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