Where is Disney built in China?

Shanghai, Shanghai accounts for 57%, and the United States accounts for 43%. According to media reports, the US Disney headquarters signed a framework agreement with the Shanghai Municipal Government on the Disney project. Subsequently, Walter Disney Company broke the silence and issued a statement saying that it would submit the application report drafted jointly with the Shanghai Municipal Government to the central government for approval. According to informed sources, a Disney Park will be built in Shanghai. Shanghai has made all preparations for the construction of the Disney project, and there is no obstacle to the project approval in principle. The Los Angeles Times quoted Disney spokeswoman Leslie Goodman as saying that the company has been discussing the feasibility of building a theme park in Shanghai. Recently, the company and the Shanghai municipal government have drafted an application report, which will be submitted to the central government for approval. Goodman described this progress as a "milestone" in the long negotiation process, but declined to disclose other details, including the specific date of submitting the application report and how long it will take the central government to approve it. The project proposal signed by Disney Headquarters and Shanghai Municipal Government is mainly to formulate the legal and financial framework for the construction of theme parks in Shanghai. According to the signed agreement, Disney will hold 43% shares in Shanghai Disneyland, and a joint-venture holding company owned by the local government will hold 57% shares. It is understood that the first theme park project in the mainland is expected to cost 24.48 billion yuan, and the first phase covers an area of about 1.5 square kilometers, which was first opened to tourists in 20 14. Although the statement did not explicitly introduce the location of the theme park, according to previous reports, the Shanghai Disneyland project has been finalized in the Huanglou area at the junction of Chuansha and Nanhui in Pudong. "Without the formal approval of the central government, the specific location may be slightly fine-tuned, but the general orientation near Shanghai Pudong International Airport is basically clear." According to industry sources. According to informed sources, compared with Disney projects around the world, Shanghai Disneyland will be included in the super-scale ranks. From the perspective of Disney's global operation mode, its four main business areas include theme parks and amusement parks, film and television content production, media network platforms and other related consumer products. Disney project may bring leading enterprises in a series of fields such as real estate, film and television entertainment, publishing and printing, media network, toy production, franchising, advertising and commerce to the A-share capital market. Since last year, the rapid and steady growth of Shanghai's economy has been tested by the downside risks of real estate and financial industry. Therefore, the launch of the 20 10 World Expo and Disney project has attracted much attention. "It should be said that Shanghai is the first region in the country to try industrial upgrading and transformation, and the service industry must be an important fulcrum to drive Shanghai's economy in the future." Express reporter Yu Bingbing-extended reading expert throws cold water: Shanghai Disneyland may not make a profit. The land price of Chuansha 10 has risen hundreds of times. Li Guoqiang's garage is located in huang lou cun, south of Zhouchuan Highway. "Everything said online is a lie. We have been waiting here for 10 years, and Disney still doesn't come. " He repeatedly painted the word "10" with his hand, and told the reporter a little gloomily that since 1998, huang lou cun and its nearby areas have been mobilized for demolition, and local people know that a Disneyland will be built here. Li Guoqiang revealed that quite a few villagers have renovated their bungalows into two-story buildings, so that they can get more compensation for demolition in the future. At the same time, per capita 1 mu of cultivated land is also transferred to the village collective, and the village collective then transfers land management. A lot of land in huang lou cun was transferred to Gorgeous Greenland Garden Company, which converted it into income according to the rice yield per mu at that time as compensation for local residents' greening. At that time, the compensation for an acre of land was 400 yuan/year. Some people also told reporters that in fact, the land has not been officially requisitioned, and the construction approval of Disney has to come down. At that time, the compensation for land acquisition, including homestead, will still be counted on the heads of local villagers. Huang lou cun, an 83-year-old lady with black-rimmed reading glasses, can't wait to ask, "Is Disney here? Come on, I am over 80 years old and can't wait any longer! " After the news that Disney will be built in Chuansha Town spread, the land price in Chuansha Town began to rise, and the algorithm of land price changed from per mu to per square meter per day. According to local people, there are 7 villages within 6 square kilometers of the planning area. The cultivated land in these seven villages was transferred from 1998 to 2003 in the form of pre-requisition. Village collective land is not only leased to garden companies, but also used as factory land. The reporter saw that banners with factories for rent can be seen in many places beside the country roads. "The current rental price ranges from 0.8 yuan per square meter per day to 1 yuan." According to local sources. According to the calculation of 0.8 yuan per square meter per day, one acre of land can be used to rent factories every year, and it can earn about 6.5438+0.9 million yuan. Compared with the annual compensation price per mu of 400 yuan in the land transfer contract, the local land price in 10 increased by several hundred times. As a result, Jielong Industry, a listed company in the core planning area of Disneyland, has 300 mu of land adjacent to the planned Disneyland. Every time rumors about the progress of the Disneyland project are disclosed, its share price has soared. Be good at cashing out, and be careful that the surrounding house prices do not rise but fall. Since the news that Shanghai will build Disneyland was announced, listed companies related to Disneyland and its surrounding real estate development projects have been the target of speculation by various investment institutions and investors. The real estate in Chuansha has risen from 7000 yuan/square meter to the present 12000 yuan/square meter. Shanghai Yitaibang, which is close to the planning area of Disneyland, has also increased from 3,000 yuan/square meter to 7,000-8,000 yuan/square meter. Jielong Industry, which owns the most land in the local area, is the object of frequent hot speculation on Disney themes. However, the research director of Zhongyuan Real Estate Hong Kong Company warned that before Disneyland settled in Hong Kong, the surrounding real estate prices soared. However, after Disney really came to Hong Kong, the property market bubble disappeared and the surrounding real estate prices fell instead of rising. Cai Weimin, head of Weiming Real Estate Think Tank, also believes that Shanghai Disneyland has little impact on the surrounding houses, but there will be too many tourists, which will affect the convenience of residents' travel and lead to bleak local housing transactions. The only thing that will benefit is the commercial real estate around Disney, but if the commercial real estate project is too far away, it will not benefit. A real estate appraiser calculated that the land acquisition cost of Shanghai Disneyland would be as high as 654.38+07.52 billion yuan. Up to now, most of the land in the planning area is still collective agricultural land. According to the staff of Nanhui District Real Estate Bureau, the above-mentioned land needs to be requisitioned by the land management department first, and then purchased by Shanghai Disneyland through listing auction. It is understood that the expenses paid by the government, in addition to the above compensation for land demolition, also include young crops, farmland occupation, relocation and other expenses stipulated by law. Zou Yi, general manager of Wuhe International Wuhe Think Tank, said that under normal circumstances, the starting price of land is slightly higher than the compensation for demolition, and the government may make a profit. However, the Disney project is special, and the government may make sacrifices to make the starting price of land lower than the compensation for demolition, so as not to cause a huge burden to the project operation. Even so, the land auction price in the planning area is still not cheap. Even according to the benchmark land price announced by Shanghai in 2003, the land price of the planning area of Shanghai Disneyland is 600~9 10 yuan/square meter. Calculated by 600 yuan/m2, the land cost alone will be 3.6 billion yuan. As a warning, Hong Kong Disneyland has been losing money. "If Disneyland can finally land in Shanghai, you must not promise the other party too harsh conditions, which will greatly reduce the profitability of the project." A Hong Kong real estate businessman said bluntly. The source believes that the main reason why Hong Kong Disneyland has been losing money is that the United States has demanded high franchise fees from mainland China and Hong Kong, from which the SAR Government can only make little profit. According to the agreement, the SAR government will hold 57% of the shares of the project by means of capital injection, land allocation and loans, while Disney will invest 2.45 billion yuan to own 43% of the shares and invest in the brand, from which it will collect the initial fee and management fee. Earlier, some media reported that Shanghai Disneyland would not adopt the Hong Kong mode, but adopt the cooperation mode of Japanese Disney, that is, the government provided land and held most of the construction funds, and handed over the daily management to the American team, while paying Disney brand fees and operating income commission every year. In addition to the profit pressure brought by brand fees and management fees, Shanghai Disneyland may also encounter difficulties in content. Danny, a Shanghainese who has been to Disneyland in the United States, said that once he went to Disney, he was reluctant to go there again because the sightseeing projects there were slow to update and had no new ideas. He thinks that no one likes Mickey Mouse except children under 14, and how to attract repeat customers in Shanghai Disneyland will be a big problem. The above-mentioned Hong Kong real estate developers also said that Hong Kong people hate the old Disneyland and prefer to visit the ever-changing Ocean Park. "American culture has passed its peak period and started to decline, so it can't continue to attract tourists. On the contrary, it is a natural theme park such as Ocean Park and Wildlife Park, which is more attractive. " Cai Weimin, head of Weiming real estate think tank, also believes that Shanghai Disneyland may attract many tourists when it first opens, but the long-term profit prospect is extremely unpredictable. "It is enough for (tourists) to go once or twice, and they will not go often." There are not many repeat customers, and the profit prospect is not good. Zhu Lianqing, director of the Business Research Center of Shanghai Academy of Social Sciences, objected to the above statement. Zhu Lianqing believes that "if it is not good, there will not be so many places to compete." Unlike Hong Kong Disneyland, Shanghai Disneyland will be unique in the mainland for the time being, so its radiation area is not only Shanghai, but also the Yangtze River Delta and even more.