How do enterprises correctly choose talent evaluation tools? Is there a scale tool for professional recruitment?

The popularity of talent assessment has directly led local enterprises to lead the market.

Nowadays, talent evaluation has become one of the necessary magic weapons for HR, and more and more HR begin to judge, identify, select, appoint and cultivate talents with the help of professional talent evaluation tools. The resulting huge demand has led to an unprecedented blowout growth in the talent evaluation market. The huge market value will inevitably attract more enterprises to join. At present, in addition to Beisen, a veteran enterprise in the field of evaluation, many evaluation institutions at home and abroad have also come to compete. However, judging from the current use of large enterprises such as COFCO, FAW Car and HNA Group, the professional talent evaluation institutions represented by Beisen can really meet the individual needs of enterprises.

It is difficult for foreign monks to recite scriptures.

The concept and technology of talent assessment originated in the west. At present, some foreign evaluation agencies have also begun to target the China market, such as SHL, Thomas International and DDI. Although the talent evaluation market in the west is mature, it is obviously not feasible to directly apply the existing evaluation question bank, data and norm in the west. First of all, the success of talent evaluation is based on the understanding of local talents. Foreign institutions do not adapt to China's socio-economic environment and humanistic environment, and their concepts are obviously different; Secondly, these evaluation institutions do not pay enough attention to localization, and many evaluation systems have almost no China version, which directly leads to the reduction of the validity of the test content; Finally, the price of foreign appraisal companies is very high. Many foreign evaluation companies adopt the method of credit point charge, such as Thomas International, which charges extra for each report. Local enterprises can't afford such a high cost.

"Localization of talent management is crucial. The characteristics and needs of talents in different regions are very different, and the evaluation criteria are also different. For example, there is such a question in the evaluation questions abroad: Do you like participating in the parade? Obviously, such evaluation products are not suitable for domestic enterprises. " The human resources director of a large state-owned enterprise said.

On-demand evaluation has become a new favorite, and local enterprises have taken the lead.

Besson, a leading talent management brand in China, has been leading the talent evaluation market since it launched its first evaluation product with intellectual property rights in 2002, and it is also the only talent evaluation institution selected in Forbes Top 100. One of the reasons for Beisen's outstanding strength is that it pioneered the leading concept of "on-demand assessment" in China. The on-demand characteristics of Beisen's evaluation products can meet the application of enterprise competence evaluation in all levels and modules of human resources, and realize more than 100 job templates, 12 application directions, 55 competence dimensions and multi-version reports. The architecture of cloud computing also enables its evaluation system to handle a lot of concurrency at the same time. Alipay once used this system to evaluate 30,000 people online within 1 hour.

Based on this advantage, Beisen has occupied more than 70% of the talent evaluation market, and the customer repurchase rate has reached 90%. Ji Weiguo, CEO of Beisen, quipped, "Now many customers think that buying reviews means buying Beisen."

Behind this simple fact is Beisen's powerful strength and advanced concept. Beisen never only regards evaluation as evaluation, but really integrates evaluation into all modules of talent management, thus creating the most perfect and widely used talent evaluation application tool in China. For example, in the recruitment process, Beisen's talent evaluation can not only be directly evaluated and released in the recruitment system, but also integrate the evaluation report with other recruitment evaluation results such as interviews, bringing accurate evaluation of talents.

At present, Beisen has more than 3,000 evaluation customers, including benchmark enterprises in various industries.

Customers value R&D strength most.

Such impressive performance cannot be separated from strong R&D strength, and the R&D strength of evaluation institutions is also the most important when enterprises choose evaluation products. As early as 2004, Beisen established Beisen Research Institute, which brought together more than 200 masters and doctors from Cambridge University, Peking University, Institute of Psychology of Chinese Academy of Sciences and other institutions of higher learning, covering the research of talent management technology such as talent assessment, recruitment management, succession planning and leadership development.

Talking about the talent evaluation market in China in the future, Ji Weiguo hopes that more evaluation companies will join in: "We were afraid of competitors before, but now we think it may be more effective to jointly cultivate this market. Now, Besson's customers are the leading competitors. From a commercial point of view, the gap will get bigger and bigger. In this regard, the overall situation has been set. "