Why is the e-commerce operation not long?

Why is the e-commerce operation not long?

Why e-commerce operation can't last long. Now the e-commerce industry is getting more and more popular, and this industry has really been staying up late! Involuntary unpaid overtime may even force the company to work overtime until two or three o'clock, three or four o'clock. Let's see why e-commerce operations can't last long.

Why can't e-commerce operations last long? 1 e-commerce is highly competitive and under great pressure, or fails to meet revenue expectations.

1. Competition is a psychological need and behavioral activity between individuals or groups trying to surpass or overwhelm each other. That is, each participant will sacrifice the interests of others and maximize his personal interests in order to pursue attractive goals. In social life, competition is often manifested in the form of competitions, such as ball games, health appraisal, mathematics competitions and so on. In fact, many social phenomena are essentially another form of competition. Political, economic, military, educational, cultural and health phenomena are no exception.

2. In finance, expectation means that people estimate the future economic variables. Expectation is often based on the past inflation experience and the judgment of the future economic situation, and the future inflation trend is judged and estimated, thus forming the expectation of inflation.

3. Introduce ways to relieve stress. When pressure comes, don't cling to it. The more you think, the greater the pressure. You can solve it by keeping a diary, or you can finish it all at once to reduce the time it takes up in your life. Create a perfect personality, be optimistic, cheerful and enterprising, so that you can be as calm as when the pressure comes. Analyze the sources of stress-in fact, a lot of stress is caused by yourself. Open it if you want, there is no pressure.

Why can't e-commerce operations last long? E-commerce competition is extremely fierce, and many new businesses have entered the market. If you do well today, you may be killed by your competitors tomorrow. E-commerce operations are responsible for performance, which is related to the company's life and death. If you are lucky, you can eat explosive products for three years. Of course, if you are unlucky, you will die quickly, so the key is how to find your own position in the ever-changing market and move on.

Why is the turnover rate of e-commerce operations high?

First, as far as the post itself is concerned, e-commerce operation is a post that is difficult to define.

What is the operation? Up to today, no one has given a relatively accurate definition that is generally recognized by the public. However, this is not surprising. People always understand operation from the perspective of their own industry and job responsibilities. But different industries and positions have different contents to operate.

With the rise of e-commerce, e-commerce operation came into being. If the responsibilities of an e-commerce company are not clearly defined, then a series of work such as products, marketing promotion, expanding and maintaining customers can be divided into operations. Sometimes, an operation is even directly responsible for performance and profit. Broadly speaking, almost all work related to e-commerce can be linked to operation, including art design, customer service, warehouse management and so on.

From this perspective, it is one of the reasons for the high turnover rate of e-commerce operations. Because it is difficult to define the position itself accurately, some employees work long hours and don't know what they want and what to do. This reminds me that my major in university is information management and information system, and it is also a vague major. It seems to have something to do with everything about computers, as if I am not good at anything. This is embarrassing. Now this major has been eliminated.

Second, as far as employees are concerned, e-commerce operation is the position closest to e-commerce entrepreneurship.

Let's talk about the second reason first. We rarely see or hear a designer or customer service staff resign to be an e-commerce, because their position only involves one link in the whole e-commerce chain. On the contrary, we can see that many e-commerce operators have resigned to engage in e-commerce entrepreneurship. Although the essence of e-commerce sales has not changed, there have been many changes in form. Because a qualified e-commerce operator is familiar with all links in the e-commerce chain.

Nine out of ten of my operational colleagues in the last company finally went out by themselves, and some of them did quite well. I know that some people even open their own shops while working. First, you know how to open a small shop like the back of your hand. Second, the cost of opening a small shop online is very low. So, if you don't do well in the company, or you are under great pressure, or you can't meet your income expectations, just leave your job.

Therefore, working alone is better than working. This is also one of the reasons for the high turnover rate of e-commerce operations.

Third, as far as industry expectations are concerned, the boss's expectations for e-commerce operations are easy to fall into two extremes: high and low.

Let's talk about the third reason first. Although e-commerce has long been known, the industry's understanding of e-commerce operation is not so profound and thorough. Some bosses who started from e-commerce operations may be better, but some bosses in traditional industries have relatively little understanding of e-commerce operations. But the problem is that e-commerce operations will be employed by bosses, which may lead to two relatively extreme consequences. What are they?

First, the boss's expectation of e-commerce operation is too high, and he thinks that operation is omnipotent. If the operation of high-paying recruitment can't make it profitable, it is incompetent operation. The problem is that it is not the time for all products to make a profit and sell well. The operation may not meet the boss's expectations at all.

Second, the boss's expectations for e-commerce operations are too low. He classifies the operation work as various handyman, and even likes to interfere excessively or even give orders, especially the bosses of some small companies. A nominal operator may optimize the store in the morning and concurrently serve as customer service, and let the warehouse deliver goods in the afternoon.

This is also one of the reasons for the high turnover rate of e-commerce operations, which is obvious in the early stage of the industry.

Advantages of e-commerce operation:

1, saving time and cost: In the current e-commerce environment, running a website is not a simple matter, which requires a lot of time and manpower. It is expensive to set up an operation team by yourself, so it is not cost-effective to make a comprehensive situation. But if you outsource the online shop to a website operation company and let the online shop run all the website projects for you, it will save a lot of time and energy and effectively reduce the input cost.

2. Strategic implementation strategy: Professional online store operating companies can provide strategic and personalized implementation strategies for customer brand building. According to the actual situation of online stores, online store operating companies implement feasible overall operating strategies, including the positioning of stores on the website, product planning and marketing strategies.

3. Network-wide promotion and drainage: In order to develop online stores, it is necessary to promote products throughout the network, integrate PC-side and mobile-side resources, and accurately locate them to achieve double promotion of sales volume and brand!

4. Overall image design: Online shop operators can also help customers shape the overall image. Online shop agents have a professional visual design team and first-class visual strategy analysis, which perfectly creates online shop brand temperament style and customer shopping experience, and strives to visually convey high-quality product image to consumers and enhance brand viscosity!

5. Accurate data analysis: The purpose of online shop is to bring traffic. When the traffic comes in, we need to analyze the traffic data in an all-round way, so that customers can return it twice, thus improving the conversion rate of the traffic. Therefore, for online shop operation, online shop agents analyze industry data, customer data and self-owned website diagnosis in real time, optimize and adjust, formulate strategies, maximize output, enhance promotion effect, tap customers' secondary demand and viscosity, and greatly improve customers' repurchase rate.

6. After-sales advantage: The operating company has a professional customer service team, which is comfortable with all kinds of problems of buyers.

Why can't e-commerce operations last long? 3 Netizen: It's too pit to go to work in an e-commerce company.

Now the e-commerce industry is very hot. Many college students like to do e-commerce. They think that selling goods online at home can make money, which is simpler than selling goods offline. So many college students choose the direction of e-commerce. However, after graduation, it is very tangled to choose to do e-commerce operations or open your own store.

It is relatively easy to open your own shop, but it is more difficult to run a movie. For college students who have no practical experience in their professional counterparts, how dare the boss hand over the store to you, for fear of directly damaging the store.

Therefore, college students who originally studied e-commerce operation are directly put in the position of customer service by the boss, and the boss will stabilize you: when operating, do a good job in customer service first, and then you can train well.

In fact, the salary of primary e-commerce operation and customer service is similar, between 3000 and 5000. You know, the salary of the operation depends in part on the sales of the store. If the boss gives you a brand-new store, the commission depends on the turnover, so how much salary you can get depends on your ability.

In view of this, no wonder some netizens can't accept it. If they can't sell a few goods a month and can't even reach their own wages, will they think that e-commerce operations are easy to be dismissed? Yes, I believe many people want to do e-commerce operations. In fact, e-commerce operation is only a little higher than customer service salary. If the performance is not good, it is still not as good as customer service. Only when you have outstanding ability and become a senior operation or even a supervisor will your salary be on the way.

Of course, when you have the ability to run a shop and make a profit, I believe you are not so interested in being hired by others.

If you do e-commerce operations, you just study, and it doesn't matter whether your salary is high or not. Even if you do customer service for half a year, it is worthwhile. As long as you can learn something and you can't, you might as well start your own business for half a year. With experience, you can open a shop directly.

Never go to work in a small company.

Big companies all started from small companies, so there is no saying that small companies will be cheated. Moreover, the scale of the company has its drawbacks and its rationality of existence. For example, in a big company, a screw-like life is tasteless. A year or even more than ten years, everything is the same, but in a big company, the benefits are good and the work is stable. And the working environment is comfortable, unhurried and unhurried.

Moreover, the company system is much more perfect than that of small companies. What about small companies? In the process of development, there are bound to be some problems. Take training as an example. In large companies, training is systematic, and then it is reviewed and distributed according to individual ability, while in some small companies, training is only for short-term effect or just for immediate work. Always look at it step by step

In some small companies, employees are often at a loss because of the boss's incompetence and chaotic management. Unreasonable things often happen. Such a company might as well not go if it is uncomfortable every day. Even some small companies are often in arrears with wages, but they are still drawing cakes for their employees. Moreover, many startups often make the following promises when interviewing for jobs: you will have a lot of room for growth in the future.

Deeply participate in the core work, let yourself take up important positions and quickly improve your personal ability. Indeed, this is an "honest" description, but why does the seemingly good development space fall on your head? I believe everyone knows his general ability, so why? Simply put, it's not because of lack of people. Of course, compared with working in a big company, a small company also has many advantages.

Small companies can better hone a person's ability, because there are few people, you can operate a project independently and take over multiple tasks, but only if you have the ability to undertake it. However, before choosing "large and small companies", we should understand a truth: large companies look at the cultural system, while small companies look at the boss himself. If you choose to work in a small company, the boss is more reliable.

It is naturally a good thing to be willing to share and have unlimited room for learning and improvement. What if it's not? Then you should think about your future career development. However, you have to remember that "you have to be hard when you strike the iron." No matter how powerful the company is, it can only provide you with "endorsement" and can't help you through life. You have to keep learning and making progress on your own.