Observation on renting houses in graduation season: First-tier cities are still popular, and cost-effective houses are the first choice.

The freshmen who have gone through the "hardest graduation season" have just got their diplomas, and the next second they have to face the problem of renting a house.

According to the data of the Ministry of Education, the number of college graduates nationwide is expected to reach 8.74 million in 22, a record high. Therefore, the rental market in major cities has spawned a wave of rental boom. According to RealData's analysis of the data from June 8 to 14, in 18 cities in China, namely, Beijing, Changsha, Chengdu, Dalian, Guangzhou, Hangzhou, Hefei, Jinan, Langfang, Nanjing, Qingdao, Shanghai, Shenzhen, Tianjin, Wuhan, Xi 'an, Yantai and Chongqing, the rental market turnover increased by 7.1% compared with the first week of June, and the average rental level was 42.

what is the trend of the rental market in first-tier and new first-tier cities after the normalization of the anti-epidemic campaign? On June 17th, Huang Hui, a senior analyst in RealData, said in an interview with 21st century business herald that renting a house is just needed for graduates, and the epidemic has limited impact on the demand for renting a house for graduates. "The reason why the epidemic may have an impact on the graduate rental market structure is that the graduation season is shortened and the rental demand may be more concentrated. However, the epidemic situation makes the lease transaction process inconvenient, which may cause certain difficulties in finding a house. At the same time, the continuous decline in rents since 22 under the influence of the epidemic will drive down the cost of renting houses. "

In fact, there is no essential change in the rental demand of fresh graduates, and they are still living in peace of mind and living in quality, but there are more considerations. Due to the impact of the epidemic on major industries and intensified employment competition, this year's fresh graduates will be more sensitive to prices, will consider cost performance, and will also pay attention to epidemic prevention and safety issues.

The pain of renting a house

He Li (a pseudonym) is a fresh graduate of a university in Wuhan in 22. He was not relieved to find a job through online interview during the epidemic.

"renting a house is a big expense for me, and because I haven't officially started my job, I don't have enough money. In order to find a suitable house, I have now added a number of QQ groups and WeChat groups, and I have also paid attention to many online celebrity who will release information about renting houses on Xiaohongshu and Tik Tok, hoping that this will not step into the pit of black intermediary and second landlord. "

According to the survey data of RealData's rental insight report in the graduation season of 22, 51.4% of the respondents reported that false housing information was the biggest rental pain point, followed by security risks and unstable work, which led to the change of residence. "Graduates who have just left the ivory tower are often easily deceived by unscrupulous people in the process of renting because they have no experience in renting houses. Especially for young women, security risks are a pain point that needs attention. "

He Li's current plan is to rent a house with a relatively good geographical location for a month. "The better the location, the higher the rent, but I really don't want to spend two or three hours on the road every day. Now let's find a shared room that is closer to the unit. I will rent one of the single rooms. After working for one month, I will decide to renew the lease or change places according to the actual situation. "

In fact, the epidemic situation has little influence on college students' rental preference, pain points and rental-to-income ratio. "The survey shows that despite the epidemic, the overall employment situation and graduation income of the 22 graduates have not been greatly affected, and the rental choices of graduates are similar to last year." Huang Hui said.

The convenience of transportation has become the first consideration for young graduates. Subway is their preferred mode of commuting, followed by bus and walking. Regarding the commuting time, about 46.7% of the respondents indicated that the acceptable commuting time was 1 hour, followed by half an hour, that is, about 7% of the respondents indicated that the acceptable commuting time was within 1 hour.

Rent is a secondary concern, following the convenience of transportation. The data shows that whether it is a first-tier city or a new first-tier city, 1-2 yuan is the main price range. In the ratio of rent to income, 2% has also become a key point. If we cross-analyze with gender, we will find that women are more sensitive to indoor facilities, roommates and rent, while men are more sensitive to rent payment methods and surrounding facilities.

Urban Choice

Compared with previous years, the first-tier city "Beishangguangshen" is still the first choice for graduates, but the obvious change is that new first-tier and second-tier cities such as Wuhan, Nanjing, Zhengzhou and Hangzhou are favored by more graduates.

Taking Wuhan as an example, Huang Hui said: "Wuhan's colleges and universities are rich in educational resources, with more than 8 universities including Wuda University and Huake University, and the number of college students ranks first in the country. The city is basically oriented to attract graduates to study in China; Secondly, there are many employment opportunities in cities, and high-tech industries, including Fiberhome Technology and Changjiang Storage, are developing rapidly. Internet companies represented by Xiaomi, Iflytek (223) and Huawei have settled in Wuhan, providing more employment opportunities for graduates. Coupled with the government's talent introduction policy, preferential policies focusing on settlement relaxation, rent and purchase subsidies, and talent apartments attract graduated young people to stay in China. "

survey data show that optimistic about urban development has become the first factor that graduates consider when choosing a city for employment, followed by high-quality job opportunities. "The so-called urban development refers to the change and growth process of the city's position and role in a certain region and its attraction and radiation. Good urban development will bring more employment opportunities, more comfortable living conditions and more convenient life to the graduated youth, while excellent talents not only bring new housing needs, but also become the core driving force of urban development. The influx of talents and the favorable development of the city can form an effective positive cycle. This is also one of the reasons why new first-tier cities have introduced preferential policies for talents and attracted talents in recent years. "

In March, 22, the Ministry of Education issued the document "Notice on Coping with COVID-19 to Do a Good Job in the Employment and Entrepreneurship of Graduates of the 22 National Ordinary Colleges and Universities", which pointed out that it is necessary to innovate and promote online employment services, broaden the channels for graduates' employment and further studies, and care for and help key employment groups. In June, Chengdu, Sichuan, Hebei, Inner Mongolia, Ningxia and other places launched policies to promote the employment of graduates. On the one hand, the main policy direction expands the supply of jobs in state-owned enterprises and institutions, and grants recruitment subsidies to small and micro enterprises; On the other hand, we will focus on helping graduates from areas with severe epidemics such as Hubei to carry out "cloud recruitment".

Huang Hui pointed out: "The policy aims to solve the employment problem of local college students, and the graduates should consider the economic development level, job market situation and living cost of various places comprehensively when choosing jobs. The employment policies of various places can provide certain convenience for college students who want to work locally."

RealData survey data show that about 71.7% of the respondents only know some relevant policies, while 6% of them obtained them through official websites such as the government, and 47.9% of them learned them through news media.

"I hope that the relevant departments can consider more channels to spread the propaganda of talent policy, so as to achieve better communication effect and let more graduates with rental needs know about relevant preferential policies and make more favorable choices." He Li said.