Responsibilities of Account Manager (IT)

Account Manager (IT) Job Responsibilities 15

Nowadays, job responsibilities are more and more widely used in life, and formulating job responsibilities can effectively prevent job disputes caused by job overlap. So how to formulate job responsibilities to play its greatest role? The following are the job responsibilities of account manager (IT) that I have collected for reference only, hoping to help you.

account manager (IT) job responsibilities 1

1. On behalf of the company's image, actively communicate with customers to expand and maintain the company's customer resources and build the company's brand effect;

　2。 Familiar with the customer industry and related market conditions, guide the team to conduct market analysis and strategic thinking, and actively provide high-value marketing strategy suggestions according to customer needs;

　3。 Be responsible for proposing to customers and explaining the contents of the copy, and have excellent presentation skills for project proposals;

　4。 Reasonable distribution of work, control of project implementation, management of project costs, etc.;

　5。 Cooperate with all departments, control the progress and direction of team work, and create a United, positive and efficient team work atmosphere. Responsibilities of Account Manager (IT) 2

1. Develop new customers in the business circle under its jurisdiction;

2. Sell the service products of the bank, cross-sell, and maintain and enhance the customer relationship;

3. Collect credit information and information inquiry, and input relevant information into the company management system;

4. Handle card opening business for customers to enhance customer loyalty and satisfaction;

5. Handle the face-to-face signing of the credit contract for customers;

6. Pay a return visit to the customers who have already made loans to learn about the situation. Collect overdue customers, collect corresponding risk information and give timely feedback. Job responsibilities of account manager (IT) 3

1. Business development

Customer demand investigation and research:

Generally, the bank research department is mainly responsible for market research, but the account manager can continuously provide industry dynamic information (such as tricks of other banks to grab business, new products launched, etc.) and reflect the actual needs of customers. Because sometimes a bank does not publicize its new corporate business products, it is afraid that other banks will learn its tricks (for example, a European bank did not advertise in the newspaper when it introduced the group's * * * credit limit, daily checking account and overdraft limit). Of course, to improve the enthusiasm of account managers to provide information, it is necessary to consider the achievements of account managers in this regard in the assessment.

customer selection and analysis:

existing customer recommendation. For example, French banks require existing customers to provide 5 customers every year (but they are not required).

recommended by friends, relatives and colleagues. Especially personal banking business, such as credit card business.

visit inactive customers again. The advantage of this is that it can develop customers faster.

newspapers, magazines, advertisements and other media. Hong Kong banks require account managers to read newspapers for half an hour every morning to find business from the news. Some banks require account managers to do newspaper clippings in their respective industries every day, so as not to waste time just reading entertainment columns. If you find that a company is going to go public in one year, you can call the company switchboard to ask the name and fax number of the chief financial officer, and then fax a short letter and a brief introduction to the relevant banking business. Call again after 1-2 hours to ask if you have received the fax, and then open the conversation. Finally, you can ask for an interview, which generally works well.

list of listed companies.

directory of industrial companies/professionals.

exhibitions/lectures/exchange activities. The main thing is to exchange business cards with each other and talk a few words to understand the situation and decide whether to follow up further.

societies/community organizations and their activities.

other channels. Such as advising banks, customers-suppliers and other business partners of existing customers.

COLDCALL. It is more suitable for novice account managers. There is an image saying in Hong Kong called "building washing", that is, first prepare a letter and business introduction to your company, and then visit one by one from the top floor of a building. Of course, the success rate is low, but if you persist and make experience, there will still be no small gains.

II. Specific financial services

As an account manager, besides paying attention to the loan and deposit business, he must also have a comprehensive business development strategy to bring all kinds of income to the bank as much as possible.

The current trend is: cross-selling; Expand the proportion of fee-based business, especially the fee income of intermediary business of American banks is as high as 4%-5%, and that of local banks in Hong Kong is 1%-3%. Because the fee income is basically risk-free and not limited by capital adequacy ratio, banks have tried their best to do agency fee-based business, which has become the development direction of the banking industry; "One-stop" services, including real estate loan business, industrial and commercial loans, trade financing, deposit business and enterprise consulting services, can also cooperate with the Ministry of Personal Finance to provide private banking and retail banking services for enterprise operators.

Third, strengthen the relationship

First, select large and key households and queue up for visits.

contact the customer's finance department/accounting department by telephone more frequently.

Entertain customers appropriately, especially large depositors. In Hong Kong, entertaining customers is accountable, but the quota should be controlled. After the banquet, the account manager should write a simple report, explaining who to eat with, how the relationship is, the purpose of the banquet and so on.

actively shoulder the role of communication bridge, coordinate the relationship between departments, and solve operational difficulties for customers.

use the accommodation authority appropriately. Every account manager has different accommodation authority. The higher the level, the greater the accommodation authority, but the customer can't know that the bank account manager has accommodation authority, let alone how big this accommodation right is. The account manager should also be skillful in the use of the accommodation right. For example, even if he can reply to the customer's accommodation right immediately, he can't agree immediately. It is best to let the customer feel that the account manager has tried his best to solve the customer's accommodation requirement, otherwise the accommodation is of little value to the customer. This is called a "beautiful lie". Generally speaking, in Hong Kong, 9% of customers' accommodation requirements can be solved at the head of the account manager's regional center, with relatively little impact on the headquarters.

introduce the business responsible colleagues of each department to customers.

proactively provide practical and objective information to customers (pay attention to the principle of confidentiality).

courtesy contact.

a small gift. If the customer starts a new company, the child gets married, etc., you can give some small gifts to the customer. But small gifts must be practical, of good quality and have a bank logo on them.

IV. Credit application

The role of the account manager when a customer applies for credit is:

data preparation+writing a credit application+answering questions

Advantages: it is easier to reflect the actual credit standing of the customer; Save time; Cultivate the analytical ability of account managers.

Disadvantages: possible analysis lacks objectivity (such as concealing evil and promoting good, deliberately not knowing); Dilute the promotion time.

information preparation+answering questions

the credit application is written by the credit review department, but the credit review department cannot directly face customers except this function. Citibank adopts this model, which is the development direction of the role of account manager at present.

advantages: the content is more objective; Account managers have more time to promote business.

Disadvantages: It takes more time for writers to understand the actual situation of customers; The speed of improving the analytical ability of account managers is slow; It is not a one-stop service, the relationship with customers is not close enough, and the whole processing time is long.

v. loan monitoring

if bad or insufficient loan monitoring results in bad debts, the account manager needs to bear part of the responsibility. Among them, surprise visit is very important. If an account manager discovers through surprise visit that no one is at work in the office of a big customer who discounts forward letters of credit, but someone answers the phone, it is speculated that the company may have a problem. By sending a bill of lading to the shipping company, it is confirmed that the bill of lading is false, so as to take timely preventive measures to avoid a big loss.

VI. Providing information

It is sometimes very important for account managers to provide customers with all kinds of information from time to time. Including some industry information, bank product information, enterprise management analysis, providing some private information of enterprise operators can often get twice the result with half the effort. Account Manager (IT) Job Responsibilities 4

1. Responsible for product promotion of the company;

2. Be responsible for collecting and analyzing customers' demands in the fields of securities firms and banks;

3. Promote the completion of the company's sales targets through the channels of brokers and banks;

4. Manage and optimize existing channel resources and develop more high-quality resources;

5. Be responsible for customer consultation, answering difficult questions during contract signing and customer maintenance after contract signing;

6. Be responsible for accompanying customers to sign and review contracts to ensure accuracy. Responsibilities of Account Manager (IT) 5

1. Responsible for the collection and analysis of market information;

2. Provide personalized solutions for the business needs of key group customers;

3. Be responsible for data business promotion;

4. research and analyze the industry and its characteristics to form an industry analysis template and regular industry analysis reports. Responsibilities of Account Manager (IT) 6

1. Serve VIP customers of banks and assist bank wealth management managers to provide professional precious metal sales services for high-end customers of banks;

2. Assist the bank to organize, plan and implement marketing activities and achieve the sales targets set by the company;

3. Organize demand investigation and product feasibility analysis according to product planning.

4. Make product requirement development plan, write product functional requirement specification, and be responsible for requirement tracking and control.

5. Be familiar with the product business system, formulate product business specifications, and sort out and improve product documents, business processes and related contents.

6. Make periodic work plans in the region and complete the filling of sales reports;

7. Responsible for the coordination among departments, the implementation and promotion of product projects, and the support and cooperation of product case design, product training and expansion.

8. Complete other tasks assigned by the leaders; Responsibilities of account manager (IT) 7

Account managers need to fully understand customers' needs, market products and win business from them, and at the same time coordinate and organize all relevant departments and institutions of the whole bank to provide customers with all-round financial services, and establish and maintain long-term close contact with customers on the premise of actively preventing financial risks.

a qualified account manager must have good social communication and organization and coordination skills, modern management consciousness of time management and team spirit, warm and cheerful personality, a sense of responsibility, familiarity with the functions of various financial products and strong management experience in market research and customer development.

Responsibilities:

1. Be responsible for introducing the company's products and providing services to industry customers and major customers;

2. Develop customers nationwide, do a good job in collecting, sorting out and feeding back market information, and provide basic data information required by industry plans;

3. Sign the bill after telephone/face-to-face visit to achieve the sales target specified by the company;

4. Share and update market information with team members * * *;

5. Be familiar with the communication industry and Internet information products and services.

Work content:

(1) Visit. Pay a fruitful visit and observation to customers.

(2) segment customers. Identify target markets and potential customers.

(3) risk management. Effectively monitor and control customer risks.

(4) customer relationship management. Keep in touch with customers and mobilize their resources.

(5) customer analysis and evaluation. Analyze and evaluate customers in all aspects.

(6) communication. Use effective communication means and communication strategies to maintain the relationship with customers.

(7) negotiation. Negotiate business with customers.

(8) Business closing: guiding customers to complete business closing.

Responsibilities of marketing key account manager

1. Under the guidance of sales manager, be responsible for making monthly and quarterly sales plans of key accounts, and put forward corresponding promotion suggestions and schemes according to customer characteristics.

2. Be responsible for completing the marketing objectives assigned by the sales manager, and be responsible for achieving the sales objectives of the responsible customer resources.

3. Be responsible for regularly collecting and sorting out the market information of major customers, mastering their development trends, researching and analyzing the development strategy, operation mode and operation concept of major customers and forming reports.

4. Be responsible for implementing the corresponding public relations strategy for key customers and giving timely feedback on the implementation effect of the strategy for the management to adjust the strategy in time.

5. under the guidance and assistance of the sales director, operate as a project team, and be responsible for the establishment and development of transnational and cross-regional key customer relationships.

6. under the guidance and assistance of the sales manager and the marketing manager, carry out multi-product line integrated sales, project bidding and follow up the final implementation of orders.

7. Customer relationship management and maintenance, handling major customer complaints, tracking and handling complaint results, and improving customer satisfaction.

8. Achieve key account sales, maintain good relations with strategic partners and maintain sustainable development.

9. accept the work assigned by the sales director. Responsibilities of account manager (IT) 8

1. Responsibilities of mobile development of account manager in service hall

1. Information collection. Collect the information of mobile customers in the region, determine the target mobile customer list, take the initiative to contact customers and vigorously develop mobile customers.

2. Mobile contract signing. All mobile (company) joining applications in the region shall be examined according to the Regulations on the Development of Mobile Customers, and a mobile customer service agreement shall be signed with qualified customers.

3. Customer analysis. Understand the basic needs of customers and choose the right mobile solution for them.

4. Business sales. Combined with the idea of service marketing integration, on the basic basis of ensuring customer implementation, according to the marketing plan at that time, the account manager sold the business to the target customer group under his name.

2. Responsibilities of mobile maintenance of account manager in service hall

1. Business handling. Do a good job in the daily business of mobile customers, including account opening, card replacement, collection, international roaming, bill demand, credit management, etc.;

2. Customer care. According to the level of mobile customers, we regularly provide care to customers by telephone, door-to-door, SMS, letter and email, such as birthday care, credit care, invitation to activities, preferential notice, etc.

3. Document and system data management. Do a good job in the management of mobile customer information and file maintenance, including document management and system management, and update customer information in time.

4. Complaint handling. Handle the complaints of mobile customers timely and properly, and be a good customer.