How do driving school coaches recruit students, write advertisements and send friends?

Driving schools should strengthen advertising enrollment. Publicize their own service projects and advantages, brand and business philosophy, so that the society, especially the group driving school, can prepare for learning. Driving schools should designate special personnel to publicize the enrolled students and make full use of the Internet, media and various advertisements. At present, media advertising and other publicity methods are increasingly valued by driving school operators. In addition to job advertisements, the shaping of corporate image also needs good publicity.

The main points of driving school advertising planning, no matter what industry, generally have the ideas and methods of taking the characteristics and advantages of goods (services) as the advertising theme. Therefore, the driving school must first analyze its own service items:

1) Service quality and service items of driving schools;

2) driving school environment, coaches and vehicles;

3) The strength characteristics of driving schools, including location advantages, scale, history, values, ideas, leadership and driving school background;

4) the source and composition of driving school customers, the convenience and interest of learning, and the passing rate of exams.

5) The driving school's price advantage is worth the money. The important purpose of driving school publicity is to tell my target group, my service function and my service content. Facing the public, it is very important to know the target group that I serve, which is an important basis for the publicity effect.

Matters needing attention in advertising production

In order to ensure the advertising effect and not waste the manpower and material resources invested by the driving school, we should also pay attention to the following matters when making advertisements:

1) needs to refine the concept of demand and determine the main advertising language and sub-theme. If some driving schools are "happy learning to drive", some focus on "meticulous service".

2) Advertising in driving schools should attract immediate attention;

3) it can guide people's eyes to pay attention to the main part of the advertisement;

4) The main part of the driving school advertisement must be easy to remember;

5) Driving school advertisements can arouse expected associations and feelings;

6) If there is an advertisement with video and sound, you must also pay attention to the theme music, language, pronunciation and intonation.

If the driving school has a very good reputation and maintains a good relationship with the students, its marketing strategy can be simplified and the publicity cost can be greatly reduced.

Driving school advertisements must effectively cooperate with promotional activities. The hard advertisements used in the past have high cost and certain limitations. Driving schools should also carry out various forms of publicity activities at the same time

Promotion, as its name implies, "is the way, method and practice to promote the consumption process of prospective students". A successful promotion organization should include collecting information, determining the promotion theme, proposing promotion objectives, selecting promotion methods and opportunities, and making promotion plans and budgets.

In addition, it should be noted that the promotion of friends circle needs to open the official WeChat account with enterprise qualification before opening the promotion account.