Yves Saint Laurent’s cosmetics philosophy

Yves Saint Laurent’s cosmetics philosophy is “not just to make women more beautiful, but to support them spiritually and make them more confident.” Saint Laurent is a French luxury brand founded by Yves Saint Laurent in France in 1962. It mainly deals in fashion, beauty products, perfumes, bags, glasses, accessories and other products. In 1962, Yves Saint Laurent and Pierre Berge started a joint venture and established the brand Saint Laurent. In 1964, Yves Saint Laurent launched its first makeup series. In 2000, Gucci acquired the Yves Saint Laurent beauty company. On July 2, 2008, L'Oréal Group acquired the Yves Saint Laurent beauty company. In December 2020, the "Top 500 World Brands 2020" compiled by the World Brand Laboratory was announced, and Yves Saint Laurent ranked 244th.