Why aren’t cigarettes advertised?

In fact, this is a national legal requirement that no media can explicitly advertise cigarettes, but tobacco companies often advertise their cigarette brands indirectly by promoting other areas they are involved in. For example, Septwolves cigarettes cannot be said to be cigarettes in advertisements, but can only be said to be: Septwolves Industrial and Septwolves Color Print. Baisha, he can only say: Crane Dance Baisha, Baisha Industry, etc. Guangdong Shuangxi: Guangdong Shuangxi Cultural Communication Co., Ltd., Furongwang: Furongwang Industrial (media, real estate, color printing, etc.). In fact, smokers are well aware of this. The following is an introduction to the relevant national laws and regulations: Order No. 46 of the State Administration for Industry and Commerce of the People's Republic of China

Article 1 In order to strengthen the supervision and management of tobacco advertising and safeguard people's health, according to the " These Measures are formulated in accordance with the Advertising Law of the People's Republic of China (hereinafter referred to as the "Advertising Law") and relevant national regulations.

Article 2 The term “tobacco advertisements” as mentioned in these Measures refers to advertisements published by tobacco product manufacturers or distributors (hereinafter referred to as tobacco dealers) that contain the names and logos of tobacco companies, the names, trademarks, and packaging of tobacco products. , decoration and other content advertising.

Article 3 It is prohibited to use radio, film, television, newspapers, and periodicals to publish tobacco advertisements.

It is prohibited to place tobacco advertisements in public places such as waiting rooms, theaters, conference halls, and sports competition venues.

Article 4 It is prohibited to use radio, television, movie programs, newspapers, and periodical articles to publish tobacco advertisements in disguised form.

Article 5 Tobacco advertisements published in media or places outside the scope of national bans must be approved by the advertising supervision and management agency at or above the provincial level or the provincial-level municipal advertising supervision and management agency authorized by it.

Tobacco operators or their entrustees must obtain approval from the local advertising supervision and management authority at or above the county level to send advertising materials directly to sales points in the commercial and service industries and residential areas.

Article 6 Tobacco advertisements shall not contain the following situations:

(1) Images of smoking;

(2) Images of minors;

(3) Encouraging and encouraging smoking;

(4) Saying that smoking is good for human health, relieving fatigue and relieving mental stress;

(5) Other violations of national advertising Management regulations.

Article 7 If the trademark name and service item name of other goods or services are the same as the trademark name of tobacco products, advertisements for the goods or services must clearly indicate the product name and service type in an easily identifiable manner. , and shall not contain representations that the goods or services are related to tobacco products.

Advertisers who publish advertisements specified in the preceding paragraph shall provide the following supporting documents:

(1) Certificate of qualification of the enterprise to produce or operate the goods or services issued by the relevant government department Documents;

(2) The trademark registration certificate obtained for the goods or services in my country;

(3) The enterprise is actually engaged in the production or business activities of the goods or services within the territory of my country Proof;

(4) Other supporting documents stipulated in advertising management laws and regulations.

Article 8 In various temporary advertising activities, anyone who uses the names of tobacco operators or tobacco product trademarks to name or brand the activities shall not use radio, television, movies, newspapers, periodicals, etc. Publish advertisements for events, performances, etc. with title or bad content. Article 9 When tobacco operators use radio, television, movies, newspapers, and periodicals to publish the following advertisements, the names, trademarks, packaging, and decoration of tobacco products shall not appear. When the company name appears to be the same as the tobacco brand name, the company name shall not be highlighted through special design methods.

(1) Social service advertisements;

(2) Advertisements for relocation, house change, name change, etc.;

(3) Recruitment, recruitment, and seeking Advertisements for business operations such as cooperation and service seeking;

(4) The name of the acknowledgment unit or sponsor unit that appears at the beginning and end of radio, film, and TV programs;

(5) Newspapers and periodicals The name of the co-organizing unit indicated on the flower and column head.

Article 10 Tobacco advertisements must carry the warning "Smoking is harmful to health." The warning must be clear and easily legible, and occupy no less than 10% of the total advertising area.

Article 11 Anyone who violates the provisions of Articles 3, 4, 7, 8 and 9 of these Measures shall, in accordance with the provisions of Article 42 of the Advertising Law, be punished by The advertising supervision and management agency shall order the responsible advertisers, advertising operators, and advertising publishers to stop publishing, confiscate the advertising fees, and may impose a fine of not less than one time but not more than five times the advertising fees.

Article 12 Anyone who violates the provisions of Articles 5, 6 and 10 of these Measures shall be ordered by the advertising supervision and management authority to order the advertiser, advertising operator or advertising publisher to stop publishing and confiscate the advertising fees. , and be fined not more than 10,000 yuan.

Article 13 The State Administration for Industry and Commerce is responsible for the interpretation of these Measures.

Article 14 These Measures shall come into effect from the date of promulgation.