What is 4A advertising design?

4A is the abbreviation of American Association of Advertising Agencies. 19 17 was founded in St. Louis, USA, and is the earliest advertising agency association in the world. The association called on the media to guarantee to pay 1.5% of advertising fees to advertising companies as media agency fees, so as to encourage advertisers to hire advertising companies to provide professional services. Because advertisers can't save money by buying time slots directly from the media at the same price as through advertising companies. From this time on, advertising companies gradually developed from simple media agency and creative service to full-service advertising agency, which is the so-called comprehensive advertising agency. It is an advertising company that can provide advertisers with all-round services such as market research, overall advertising planning, making media combination plans and promotion plans, designing and making advertisements, and measuring advertising effects. American 4A has a self-discipline rule "Standards of Practice and Creative Code", and those who violate the rules will be expelled from the members, thus binding the member companies to abide by advertising ethics. Among the top 25 advertising companies with global turnover of 1995, 15 is headquartered in the United States. They are all American 4A advertising companies. Members of the association are responsible for 70%-80% of the advertising business in the United States.

Common 4A companies are:

Aomei advertising co., ltd

Maiken Guangming advertising co., ltd

Zhong Tang Wei Xun advertising co., ltd

Jingxin international advertising co., ltd

Dabisi advertising co., ltd

Dameigao advertising co., ltd

FCB Boda brg advertising co., ltd

Ganoderma Dayang advertising co., ltd

Shi Sheng great wall advertising co., ltd

Gaomei advertising company

DDB International Advertising Co., Ltd.

Lingshi advertising co., ltd

In addition, there are some large Japanese companies that are not 4A members. They are:

Dentsu International Advertising Co., Ltd. (local name is Oriental Rihai Advertising)

Bobaotang advertisement

Yang Dian advertisement

First project advertisement

What is 4A local company?

Local 4A companies refer to several domestic advertising companies learning from American 4A, and they also set up an association, whose members are composed of several well-known local advertising companies. Later, local 4A companies generally referred to large advertising companies in China, including some branches of Southeast Asian countries in China.

They are:

Shichuang international advertising co., ltd

Hairun international advertising co., ltd

Guangdong advertising company (hereinafter referred to as Guangdong)

Guantang advertisement

Sunshine Jiaxin advertising co., ltd

Shi Yang hengwei advertisement

Zhidahang

Beijing famous real estate advertising company:

Dongfang bowen advertising co., ltd

Century ruibo advertising co., ltd

Shi Wen guangsha advertising co., ltd

Bangbo international advertising co., ltd

Lansheng advertising co., ltd

Fashion ladybug advertising co., ltd

Ruide advertising co., ltd

Honghe advertising co., ltd

Mobile advertisement

If you want to be creative, you should know the following names:

Mo Sun Kang (Creative Director of McCann Advertising Greater China and General Manager of McCann Guangming)

Sun Dawei (Creative Director of Ogilvy & Mather, Taiwan Province Province)

Lao Shuang 'en (Executive Creative Director of Zhiwei Townsend (Northeast Asia))

Lin Guizhi (China First Cow X Copywriting)

Chan Sarah (Ogilvy Creative Director)

Ding Bangqing (boss of Shengguang)

Chen Youjian (China design master, designed the new packaging of Coca-Cola)

Jin Zaiqiang (China Design Master)