Another car company in tatters! Can't pay wages

On April 11, a web chart broke the news that AIC's Human Resources Department issued a Notice on Delayed Payment of March Wages, saying that the company had to make a decision to delay the payment of March wages due to objective reasons.

But the company will pay the employees' March social security and provident fund normally.

Responding to the rumors, AIC responded by saying "Wages are delayed, and the company's operation is all normal."

Ki feels that it is considered a conscientious company, which sends out email notifications in advance and does not break social security.

It is very curious, "objective reasons" is a what reason? How normal is "normal operation"? What about the owners?

Three months of cumulative sales of less than 100 units

For the internal staff of the AIC, the delay in the payment of wages in April may not be a surprise.

Some sources said AIC's paychecks for last month were also delayed from the regular payday of the 10th to the 17th.

While the year-end bonus was also paid out in February, a source close to AIC revealed that the AIC situation, in fact, is not optimistic: "Salaries are paid out as usual, but the external debt is huge."

At present, AIC*** has two models on sale, namely AIC U5 and U6.

Since its launch, AIC's market performance has been sluggish.

Since its delivery in June 2020, AIC has delivered 2,600 and 3,011 units in 2020 and 2021, respectively, according to data from the Riders' Association.

From January to December 2022, Aich U5's cumulative sales reached 4,540 units, ranking 235th in SUV sales.

This ranking is about as small as it gets.

It took three years for AIC to deliver just over 10,000 units, which is not even close to the single-month sales of the "Wei Xiao Li".

And by 2023, the year of the veritable reshuffle of new car-making forces, AIC sales suffered a Waterloo-style decline!

Sales in the first 3 months of this year were 29, 26, and 37 units, adding up to less than 100 units.

This kind of car sales obviously cannot support the normal operation of a car company.

Obscurity

The same starting line as "Azumi Xiaoli"

Aichie was founded in 2016, which is not too late, and is at the same starting line as "Azumi Xiaoli "in the same starting line.

But the "first-mover's dividend" is not reflected in AIC.

Because Ai Chi's car-making action, is too slow! It was not until July 2019 that AIC acquired a 50 percent stake in Jiangling Holdings for 1.747 billion yuan and obtained the production qualification.

In December 2019, AIC's first production vehicle: the AIC U5 was launched, positioned as a purely electric mid-sized SUV, priced at 197,900-292,100 yuan.

Aich U5 is equipped with a permanent magnet synchronous motor with a maximum power of 190 hp, and a range of 503km under NEDC conditions.

We all probably realize that we're already a big step behind, as we only started mass production of the first model in 2020, which is one of the reasons why sales of the Aich U5 were dismal after its launch.

There really aren't many users who dare to try a new brand. One slow step leads to another.

The bigger problem is that for nearly 3 years after that, there was also only one car, the AIC U5.

The AIC U5 itself had some problems, with no distinctive features, and was a flop in the domestic market.

So, there came the later, AIC executives with goods, all the staff to sell cars.

Regardless of the position, full marketing! The burden of selling cars has fallen on every single AIC person.?

At that time, Fu Qiang, co-founder of AIC, said on Weibo:

"AIC is a start-up company, and the management is a partner and a boss. It is more than natural for the boss to bring goods and promote the company's products."

All staff selling cars may help AIC improve its performance in a short time, but it can't solve the fundamental problem: the lack of core competitiveness of AIC's products.

Safety test

Only three-star safety rating

In the crash test results released by Europe's E-NCAP, the AIC U5 only got a three-star safety rating in the crash test.

In terms of side pillar impact, with a score of 16 out of 16, the AIC U5 received only 7.5 points, with the driver's dummy taking a heavy head hit.

In the same test, the domestic MG HS and MG ZS EV both got five-star ratings.

Then, the news of "AIC U5 is unsafe" came back to the country along with the results of the report, further increasing the domestic users' skepticism towards the AIC brand.

Aich Auto is also unusual, at the beginning of the sales target is overseas,open the domestic new forces to enter the European precedent.

Aich Auto has taken a "globalization" expansion route, Aich Auto officials have said:

The company in just three years, has realized the globalization of the layout across Europe and Asia, since May 2020 official export, has landed in France, Germany and other fifteen countries market.

Related data show that since the first batch of models exported in May 2020 to the end of December 2022, AIC has exported 6,264 cars overseas. Throughout 2022, AIC has exported a cumulative total of 4,000 units<span style="color

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