JD.COM became the second largest private enterprise. Where did Ma Yun lose?

On the whole, JD.COM can be regarded as the second largest private enterprise in China only in terms of revenue, but in terms of overall strength, JD.COM, the second largest private enterprise in China, may not be able to bear it. Finally, from a personal point of view, I prefer JD.COM to Ali in commodity trading. In addition, from the perspective of small sellers (I am a small seller), e-commerce platform Taobao is the first choice, followed by Pinduoduo, and finally JD.COM.

In terms of revenue, JD.COM became the second largest private enterprise in China with 202 1. In the Fortune 500 list, private enterprises in China ranked 44th, domestic enterprises in JD.COM ranked 59th and Ali ranked 63rd. This ranking is actually unexpected.

My impression of domestic Internet companies is still in Tencent and Ali, while e-commerce platforms are subdivided into Ali, JD.COM and JD.COM. The ranking of COM is not the second largest private enterprise in China, but the facts are eloquent. In terms of income, JD.COM did reach this ranking.

However, for JD.COM, the second-ranked China, we still need to make a careful analysis. Only looking at the total revenue of an enterprise cannot accurately reflect the overall strength.

Some data of 1.JD.COM are not as good as that of Ali: JD.COM is indeed in the top position in terms of annual income, but it is very low in terms of profit. In 2020, Jingdong received 745.8 billion yuan, with a net profit of 49.405 billion yuan and a profit rate of about 6.6%. In the same year, Ali's revenue was 509.7 billion yuan, its net profit was 65.438+0404 billion yuan, and its profit rate was 27.55%.

JD.COM as an Internet company. The profit margin of COM is actually very low, less than 65,438+00%. Of course, this profit rate is definitely higher than that of traditional industries.

In addition, in terms of the overall number of users, JD.COM is not as good as Ali, the former is 476,543.8+0.9 million in 2020, while the latter has reached 779 million users, and the volume between them is still quite large. However, this is related to their different core businesses. Taobao as a whole belongs to a third-party e-commerce platform, which is mainly used for transactions between buyers and sellers; Although there are third-party shops in JD.COM, they are mainly self-operated.

Perhaps the above data of JD.COM is not good, which also leads to a big market value gap between the two companies. At present, JD.COM is112305438+0 billion dollars, while Ali is 346.224 billion dollars, a gap of nearly three times. After all, the capital market still depends on your ability to make money, and the capitalists and investors behind high profits can make money better.

2. Why is JD.COM's gross income high and its profit low? This is actually the difference between the core business I mentioned earlier. JD.COM is a self-employed, as long as he sells his own goods, he will have corresponding sales. As a third-party platform, Ali earns not the money for selling goods, but the handling fees and technical fees paid by various merchants.

Buyers also buy a device of the same brand and model, and the sales of the two companies are different. JD.COM is the revenue of this machine, but Ali only receives a certain commission from this transaction (for example, the Tmall store is about 2% to 5%). Compared with the other two companies, JD.COM's high revenue is obvious.

This is also the reason for the high income and low profit of Jingdong. Self-management needs to purchase goods by itself, and after deducting the cost from sales, the profit is not much. The cost behind the commission drawn by Ali is much smaller, the corresponding cost is basically fixed, and almost all the commissions drawn can be turned into profits.

For these two models of JD.COM Ali, we can simply understand that JD.COM is a supermarket, and it is necessary to purchase its own goods and sell them to make money; Ali can understand that renting shops for large shopping malls earns rent.

3. Current word-of-mouth situation: I don't think I need to say too much about this! Ma Yun's reputation has completely collapsed. He didn't like Ali in his early years, not to mention now.

Ma Yun is a typical fool and a complete capitalist. He said one thing and actually did another, which is better than singing. Alibaba, a subsidiary of Alibaba, controls users (has its own media resources), saves money from users, and the most important thing is to make you say that he is good after paying the money, and also tries to blackmail the relevant regulatory authorities (Ma Yun's 2020 Bund speech can be described as blatant).

As for Liu, that's obviously much more than Ma Yun Qiang! Although the incident happened in the United States, it was generally passable. For its courier, it is the best logistics system except SF, and self-employed employees have social security. In addition, the commercial self-built logistics system also has a strategic vision, and it is this piece that has stabilized its position in the e-commerce competition.