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How is the digital art education industry?
I will say that I study digital media, because the media major involves a wide range of majors, including web design, FLASH production, animation design, post-film, advertising design, graphic design, photography and so on. As soon as I left the campus, I went to look for a job. The development prospects of all industries are very good. If I want to get a higher income, it depends on my personal ability. If I specialize in a certain field, I will always get paid.
Second, the digital media art major, employment prospects and development direction
Digital media art reproduction major is a comprehensive major established after digital graphics and images such as film and television, animation and so on. It covers the traditional digital art and breaks through the traditional plane image and linear media creation. A comprehensive discipline that integrates interactive design, Internet design, AI design, conceptual art, digital entertainment and other elements.
With the development of society, the application of a single subject is more restricted, and the application of digital media art is more and more extensive and practical. With the improvement of hardware performance, new media art exhibition, exhibition, Internet product design and application, application in virtual reality and serious interactive training, simulation and other applications have gradually replaced traditional applications and become the industry standard and mainstream. In the era of subject integration and digitalization, the application scope of digital media art is gradually moving towards a broader application field.
(3) What impact does digital media art have on future art education?
The most mainstream trend is increasingly fierce international competition. Every country has been investing in the animation field, so that its technicians can receive high-quality education and training. Those with more international competitiveness and skills will be the lucky ones in the future. China * * * has increased its support for the animation industry, and the holding of this animation festival is a strong proof. From this perspective, Autodesk is now trying to set up better training courses to meet the market demand, and Autodesk is also trying to make Chinese courses for China.
The second trend is "cooperative interest", and some leading film production companies also need educational institutions to train more talents with relevant technologies. In the animation and visual effects industry, these companies cooperate with educational and training institutions, such as Autodesk, to ensure that all students can meet the technical requirements of industry standards after graduation. In order to increase knowledge sharing and information exchange, Autodesk is now expanding its community website. I believe that such a community website is very important for students to learn extracurricular knowledge and find opportunities for industry experts to communicate.
The third trend is the rapid growth of the game industry. The growth of the game industry will trigger a series of chain reactions, including the technical demand for new games, the creation of a large number of mobile games, and the demand for massive new content, all of which require us to cultivate more talents.
The fourth trend is that the current industry is in great need of talents who can make images in 3D. More and more movies contain 3D elements. At the same time, some game works are more and more like movies and TV programs, and this aggregation will be more and more in the next few years. Computer-generated works will not only appear in movies and games, but this trend will break the boundary between games and movies. This trend also gives us practitioners another opportunity. We have more choices. We can choose to engage in the game industry, or we can engage in the film, television and mobile entertainment industries.
What is the major of digital media art?
A discipline of Communication University:
With the rapid development and integration of computer technology, network technology and digital communication technology, traditional broadcasting, television and movies are developing rapidly in the direction of digital audio, digital video and digital movies, and together with the increasingly popular computer animation and virtual reality, they form a new generation of digital communication media.
Digital media art major is a new major with wide caliber, which is mainly based on technology, supplemented by art, and combined with technology and art. The graduates of this major need to master the basic theories and methods in the field of information and communication, have professional knowledge and skills in digital media production, transmission and processing, have certain artistic accomplishment, and can comprehensively use the knowledge and skills they have learned to analyze and solve practical problems.
The main subjects of this major are: information and communication engineering, computer science and technology, and art design.
In addition to basic courses such as mathematics, English and computer, this major mainly studies how to design digital media by using computer technology, communication technology and digital signal processing technology. The main courses of this major include: digital signal processing, microcomputer principle and interface technology, computer network, digital image processing, web page design, multimedia information processing and transmission, streaming media technology, animation principle and online game design, film and television technology foundation, photography and video recording, video stunt and nonlinear editing, virtual reality, introduction to film and television art, introduction to art design, design aesthetics, picture composition, new digital media technology and art appreciation.
This major pays attention to the cultivation of practical ability, and arranges many practical links such as multimedia web design, photography and video recording, Flas *** design, digital audio and video production, digital media network transmission and so on. Together with graduation project, they constitute a complete practical teaching link.
This major lasts for four years, and students have completed all the courses specified in the teaching plan and passed the examination, and are awarded a bachelor's degree in engineering.
Graduates of this major can engage in the production, transmission, product development and artistic design of various digital media in the industries of communication, film and television, broadcasting, information appliances, print media and games. At the same time, a large proportion of students go to graduate school for further study.
Do digital technology, communication, education and art have anything to do with it?
Digital technology has provided digital development for education and art. Both education and art are now taking the road of industrialization, and digital technology is an important guarantee for industrialization. The spread of digital technology has also effectively strengthened the marriage of education, art and technology, and will strengthen the integration of talents (teachers and artists) in the industry.
When did "Lu" digital media art begin to exist? What are the employment prospects?
Historical background:
With the rapid development and integration of computer technology, network technology and digital communication technology, as well as the increasing popularity of computer animation and virtual reality technology, traditional film and television production technology is gradually replaced by digital production technology. Digital film and television production education has aroused widespread concern in academic circles. According to the technical and artistic strength of our university, some colleges and universities have set up digital media art majors (related to digital film and television production).
The education of digital media art major (related direction of digital film and television production) in China can be traced back to the end of 1980s, when Tsinghua University, Zhejiang University and other universities began to study computer graphics technology. 1990 China image and graphics society was established, with more than ten committees including multimedia committee, virtual reality committee, digital art committee and digital image committee. From 65438 to 0993, Professor Zhang Jun, who currently teaches at the Animation College of Communication University of China, led the establishment of a computer art studio in the Central Academy of Fine Arts, which was the first professional computer art training class in China. In the mid-1990s, the Central Academy of Arts and Crafts, Beijing Institute of Printing, Capital Normal University and other advanced art research centers successively launched a wider range of computer art training. At this time, the main teaching content of "practical training" is vocational skills based on technical application. During the period of 1995, the radio and television engineering major of Beijing Broadcasting Institute (later renamed as Communication University of China) set up the multimedia application major, and incorporated the courses closely related to digital film and television production, such as photography and video recording, nonlinear film and television editing, and three-dimensional animation production, into the regular undergraduate education. It can be said that multimedia application major is the embryonic form of digital media art major (related direction of digital film and television production).
At the end of May, 20001,the "First International Exhibition and Academic Seminar on Arts and Sciences" was held in Tsinghua University, and 32 colleges and universities from 19 countries participated in the seminar. This has played a certain role in promoting the emergence and development of higher education of digital media art major (related direction of digital film and television production) in China, which has attracted academic attention. At this time, some colleges and universities standing at the forefront of the development of education in the times have opened digital media art majors (related to digital film and television production) and related majors. The most representative one is the Department of Science and Art of Beijing Broadcasting Institute (later renamed China Communication University), which was established in 200 1, and enrolled the first students majoring in digital media art (related to digital film and television production) in the same year. And put forward the professional orientation of "CG technology and art as the core, broadband Internet as the foundation, deep into the application field of digital HD, digital art exploration and practice with digital film, digital TV and network multimedia art as the main body", actively explore the theory and practice in the field of digital media art, and gradually explore a set of digital media art professional curriculum system suitable for China's national conditions. This marks the emergence of digital media art (the direction related to digital film and television production) higher education in the history of education in China, which is of milestone significance. At this point, digital media art (the direction of digital film and television production) has embarked on the road of gradual standardization and continuous development of the education system.
I. The employment direction and prospect of this major are analyzed as follows:
Digital media art is an emerging discipline with technology as the mainstay, art as the supplement, and the combination of technology and art. It aims to cultivate new compound art design and production talents with equal emphasis on technology and art, which is a blank in the cultivation of traditional education talents and an urgent need for the rise of emerging industrial markets. According to industry statistics, the demand for digital media artists in China is about 6.5438+0.5 million people every year. Digital media artists are mainly employed in TV stations, film and television animation production units, media and advertising companies, digital art companies, exhibition design companies, image planning companies, multimedia and web design, interior decoration design, product modeling design and other popular industries. Whether it is to realize dreams, show talents, or find opportunities and hobbies, there is great potential for development in the field of digital media art.
Second, a supplementary explanation about this major:
Digital media art is a comprehensive discipline spanning natural science, social science and humanities, which embodies the concept of "science, art and humanities". The numbers in this term reflect its scientific and technical basis. Media emphasis is based on the media industry, while art definition is aimed at the application fields such as artistic creation and artistic design of digital products.
This field is an interdisciplinary field at present, involving plastic arts, art design, interactive design, computer language, computer graphics, information and communication technology and other knowledge.
Does "Qi" digital media art have a future?
With the rapid development and integration of computer technology, network technology and digital communication technology, traditional broadcasting, television and movies are developing rapidly in the direction of digital audio, digital video and digital movies, and together with the increasingly popular computer animation and virtual reality, they form a new generation of digital communication media.
Digital media art major is a new major with wide caliber, which is mainly based on technology, supplemented by art, and combined with technology and art. The graduates of this major need to master the basic theories and methods in the field of information and communication, have professional knowledge and skills in digital media production, transmission and processing, have certain artistic accomplishment, and can comprehensively use the knowledge and skills they have learned to analyze and solve practical problems.
This major aims to cultivate compound applied design talents who have good scientific literacy and artistic literacy, know both technology and art, and can use new computer media design tools to design and create artistic works. Students can master the basic theories, knowledge and skills of computer science and technology, master all kinds of digital media production software, have good artistic appreciation ability and certain artistic design ability, and can apply new digital media creation tools to engage in graphic design, online media production, games, animation production, digital video editing and digital garden landscape design.
This major aims to train TV stations, digital film production companies, interactive entertainment companies, advertising companies, TV channel and column packaging departments, TV drama production departments, animation companies and other film and television production institutions with high theoretical level and digital artistic literacy, to master the most advanced digital film and television technology, be familiar with the production process of digital film and television production, have high attainments in CG technology and art fields, and be able to plan and create digital film and television programs, make digital film and television special effects, and design and produce TV titles.
In addition to basic courses, the main courses offered in this major include: TV picture editing, audio-visual language, TV art aesthetics, western new media art (taught by foreign teachers), plastic arts foundation, sculpture and three-dimensional modeling, three-dimensional animation, computer graphics, digital audio and video production, animation movement law, digital photography and video recording, digital HD principle and application, new technology of TV production, digital video stunt, digital video synthesis technology, and film and television.
The main courses of this major are: programming language, sketch, introduction to animation, digital graphic art, digital color art, digital three-dimensional art, three-dimensional graphic design, digital media technology and application, data structure, image processing technology, computer graphics, computer network, database system principle, scene design and expression, software engineering, Windows programming, CAD technology, JAVA language, landscape expression technology, animation motion law, computer animation principle and technology.
Employment prospects: Graduates majoring in digital media art can engage in online media companies, media industry, film and television advertising industry, entertainment and games industry, animation design companies, industrial product design, architectural design (architectural roaming and environmental design), human settlements design, education and other work.
I am also a major in this field, and I have a wide range of employment opportunities after graduation. . It should be easy to find some, but now the domestic digital media is immature and should be biased towards all-rounders.
Employment prospect of "Ba" digital media art design specialty
1, Introduction to Digital Media Art Specialty
Digital media art majors train compound talents who are engaged in virtual design practices such as digital entertainment content design, information system design, software interface design, digital media advertising and communication, and scientific visual design. Engaged in the information industry, and has the scientific spirit and artistic innovation ability; Students are required to be familiar with the development of new media, have the relevant knowledge and skills of digital content design and digital experience design based on interactive platform, have professional knowledge and skills of electronic information, computer science, audio-visual processing, media network and system, media business information processing and media security, have strong practical ability and innovative consciousness, and master the ideas and methods of information design.
2. Employment direction of digital media art major
After graduation, students majoring in this major can engage in online media companies, media industry, film and television advertising industry, entertainment and games industry, animation design companies, industrial product design, architectural design (architectural roaming and environmental design), human settlement environment design, education and other work.
Engaged in industry:
After graduation, I mainly engaged in new energy, Internet, advertising and other industries, as follows:
1 new energy
2 Internet/e-commerce
3 advertising
4 Film/Media/Art/Cultural Communication
5 computer software
Engaged in the post:
After graduation, I mainly worked as a graphic designer, ui designer and multimedia designer, as follows:
1 graphic designer
2 user interface designer
3 multimedia designers
4 Post-production
5 copywriting planning
Work city:
After graduation, Shanghai, Beijing, Guangzhou and other cities have more employment opportunities, as follows:
1 Shanghai
2 Beijing
3 Guangzhou
4 Shenzhen
5 Hangzhou
6 Wuhan
7 Xiamen
8 Xi' an
3. What is the employment prospect of digital media art major?
The development prospect of digital media specialty is broad. Relevant data show that the global digital media industry has grown from 1997 to 157 billion dollars to 200 1 to 354 billion dollars. In the United States, Shrek, a computer animation masterpiece adapted from 200 1 best-selling fairy tales, has sold nearly $900 million at the box office and related audio-visual products. In Japan, there are at least 654.38 million people who directly use computers to engage in graphics and images, and 300,000 people receive digital animation education every year. In South Korea, the output value of animation ranks third in the world after the United States and Japan. Computer games and cartoons developed by these three countries occupy a large part of the global game market and bring them very rich economic income.
At present, computer stunts have been widely used in film and television industries, such as The Lord of the Rings and The Matrix, which is a box office blockbuster in recent years. Finding Nemo is an application of full 3D animation.
Compared with developed countries, China's digital media specialty is still in its infancy, and the market demand is great. At present, the gap of digital media artists in China is about 6.5438+0.5 million per year. The digital media industry has a huge market of 20 billion yuan/year in China, and the multimedia industry has become a considerable economic industry. According to experts, the development of traditional media in China is now very mature. With the addition of computer technology and network technology, people's requirements for visual beauty are getting higher and higher, and the digital media industry will have great development prospects.
What influence does digital media art have on future art education?
As a new art form, digital media art once again embodies the contemporary characteristics of the combination of unscientific art and people's demands for the development of contemporary art. Some researchers define the artistic connotation of digital media as "an art form that combines human rational thinking and artistic perceptual thinking on the basis of digital technology and modern media technology." "We know that the application of digital technology directly affects the creation of digital new media art. Although digital new media art is ultimately embodied in the form of works of art, its technical expression means mainly rely on computer graphics and images, various software and digital programming technology. Without the means of digital technology, digital media art will not be able to realize its ideas and creativity, nor can it distinguish traditional art from traditional art in creative style, vision and other aesthetic experiences. From my ignorance of digital media art, I realize that "digital media art" is a combination of science and technology without art. In order to better master the knowledge of business and industry and have a better development in this industry in the future, we must give full play to the combination of art on the premise of fully mastering various technical hard indicators. At this point, personal development will gradually change according to their overall development. On the basis of mastering the required software technology, they will read a lot of western aesthetics, art and design, fully master the unique artistic expression language and techniques in digital technology, and let good artistic creativity and ideas get people's inner aesthetic feelings. As we know, digital media art is an important part of digital culture and industry, and it also has the most development potential. Therefore, for everyone, the development of digital media art must be engraved with the idea of combining art with unscientific, and believe that their future is a dream.
The Development Prospect of "Remembering" Digital Art
Graphic designers have high job stability. There is no doubt that during the economic boom, even if the economy declines, it will not have much impact. For example, the wave of large-scale layoffs in North America in recent two years has brought great impact to the high-tech industry and slowed down the development of high-tech products. Of course, it is actually a rebound of the bubble economy, which can not completely change the traditional industrial structure, nor can it affect the design field. Everyone knows that layoffs are basically repetitive and unnecessary, and usually the position of designer is unique within the company. If it is laid off, it will cost a lot of money to send it out later, which is also the reason why the design company can survive and develop. In recent years, Canada's economy is depressed, but the construction industry in many cities is highly developed, and the fields of environmental art design, commercial display design, decoration design and commercial advertising design are extremely prosperous, and a large number of jobs are vacant.
On the other hand, with the development of IT software, the demand for interface designers is more prominent, which can be seen from the job advertisements of major job-seeking websites, especially the compound talents who know both programming and interface design, which should attract the attention of IT people. In 2004, Canada's economy improved obviously, the pace of product development accelerated, and the field of commercial art design will further achieve great development. Accordingly, a large number of professionals will be needed. Graphic design obviously has a bright employment prospect and should be listed as a good choice for skilled immigrants to find jobs and jump ship!
The word digital art can be said to be completely inexplicable in the past. Why? Because the words number and art are really irrelevant, how can we compare them? As people often say, those who study liberal arts and science are romantic and profound; There is no possibility of integration. But at present, this situation has changed. It can even be said that this situation has undergone a fundamental change. Now, the most fashionable word is-digital or digitized. Maybe you have another opinion. You might say that "digital" should be understood as "digital technology", not "digital art" as you said. In this way, you will return to the opposite of the old road and arts and sciences. Because purely technical things can't be fashionable. With artistry, it can become fashion.
Digital art refers to the art based on the development of digital technology and brand-new media technology, which is a clever fusion of human rational thinking and artistic feeling. Digital works of art must use all or part of digital means in the process of realization. Digital art works mainly include the following forms: video and interactive equipment, virtual reality, multimedia, electronic games, comics, online games, online art, digital design, computer illustration, computer animation, 3D animation, digital special effects, digital photography, digital music and music images. In other words, digital art is an interdisciplinary field with a high degree of integration of art and technology, covering art, technology, culture, education, modern management and many other aspects. Then, all media cultures produced by computer technology can belong to the category of digital art.
The mature new media art in 1960s provided artists with a new platform for all-round creation, and entered a brand-new digital art stage at the end of 1990s. Worldwide, the vigorous development of digital art has led a new round of artistic trend. There is no doubt that digital art industry is the core industry of knowledge economy industry in 2 1 century. In the United States, the sales of computer animation and related image products have reached nearly10 billion dollars; In Japan, media art, video games, comics and other works have already led the world and become the second largest industry in Japan. In South Korea, the digital content industry has surpassed the automobile industry to become the largest industry. A glimpse of the whole leopard, through the above figures, we can see the broad development prospects of digital art!
Now it seems that it is really important to cultivate international digital art design talents. We should not only master virtual technology and drawing, but also have creativity, imagination and communication skills, team spirit and software engineering project management ability. At present, the situation that talents know art but not computer technology, but those who know technology often lack artistic foundation must be changed, especially in highly developed North America. Then, breaking the boundaries between arts and sciences, communicating science and art, and having compound talents who can show their imagination and creativity through solid digital technology will surface.
There is a big gap between the development of digital art design in China and the world, which makes many skilled immigrants know that this is a good employment orientation, but they are still afraid of graphic design. But in fact, digital art has not been abroad for a long time, and we are basically on the same starting line. As long as we can hear it, see it and travel in it, a journey of a thousand miles begins with a single step. The only way not to be eliminated by the times is to keep forging ahead, learn from the strengths of others and make up for your own shortcomings. Having a certain IT foundation or art foundation will make you even more powerful. Friends without any foundation can also be found in the most basic feelings. After all, no one is a born designer, and we live in an era of fierce competition. If you don't advance, you will retreat
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