How to operate without worry in the future? How to make profits?

A carefree future is the road to success.

First, build a platform with scale effect. The management of "Worry-Free Future" has repeatedly declared on different occasions that the development of enterprises must rely on two factors, one of which is geographical expansion and cannot be confined to a certain place. Only in this way can a human resource development platform with scale effect be established. By May 2003, the registered members of the website had exceeded 4 million, and the maximum page views were close to 6 million times a day. During the recruitment season, 1.7 resumes are sent from the website to the personnel manager every second. (2) At the same time, the Special Issue of Future Recruitment has gradually spread to all parts of the country. In order to expand the influence and actively expand the sales channels, not only the usual newspaper retail channels such as newsstands and retail stores, but also consumer places such as bars, cafes and cinemas, and insist on delivering newspapers free of charge in commercial buildings, universities, talent markets, leisure and fitness places and subway stations in Beijing, Shanghai and Guangzhou. In this way, a recruitment and job-hunting network covering major cities in China has been basically established, laying the foundation for "Worry-Free Future" to become the first human resource development platform in China.

Second, cross-media linkage development. Cross-media development can achieve scale effect and expand market coverage; It can realize the synergistic effect between different media and the complementary advantages between different media, which has many advantages. 3. Cross-media development is conducive to the coordinated development of each other, and the most typical one is to reuse information in the form of "one fish eats more". In the future, there will be a smooth information sharing mechanism and transparent information communication between various departments, and news, data, talent information and customer information can be used by different media. On the one hand, it can make the company face customers as a whole, on the other hand, it can improve the utilization rate of company information and reduce costs. In the future, many of its media need the support of professional information, and the same information can also be displayed from different angles in different media such as the company's 5 1job.com, Future Recruitment Weekly and Human Capital Magazine. Furthermore, you can enjoy the company's human resources. For example, the editorial department of Worry-Free Future undertakes news editing, market research and the collection of human resource management skills of multiple media platforms of the company, which not only improves the professional ability of the editorial department, but also avoids the problem of redundant construction.

The advantages of cross-media development make the economic benefits of media increasingly improved, attracting more and more advertisers. 1999 "Worry-Free Future" has a sales income of 8 million yuan, 90% of which is newspaper advertising, while the operating income in 2002 reached 220 million yuan, of which newspaper advertising accounts for about 50%, 30% is website income, and 20% is personnel service income such as headhunting training, personnel outsourcing and online talent software.

Third, value chain integration. When Future was first published, the job advertisements of Beijing Youth Daily and Guangzhou Daily were already very popular. Sina, Sohu and Netease all have special recruitment columns when they set up their websites. In addition, there are many professional recruitment websites. When they changed their name to 5 1job.com, about half of their views were transferred through Sina. Many websites have been eliminated, but "Worry-Free Future" has grown stronger. Why? That is value chain integration.

Michael Porter, an expert in competitive strategy, believes that every production and operation activity of an enterprise can create value, and these interrelated activities constitute a dynamic process of creating value, that is, the value chain, which can form an optimized and coordinated competitive advantage of the enterprise. The value chain is divided into three levels: industry value chain between upstream and downstream affiliated enterprises, enterprise value chain between business units within enterprises, and business activity chain between business units within enterprises.

The cross-media development of "Worry-Free Future" takes Future Recruitment Weekly and 5 1job.com as platforms, takes enterprise personnel work as the core, actively expands to the upstream and downstream of the value chain, and develops a series of complementary businesses: ④ For example, recruiting headhunters. "Worry-free Future" Recruitment headhunting service initiated the "all-round recruitment scheme" of newspaper+website (Worry-free Work Network)+headhunter (Worry-free Headhunter)+software (web talent)+ campus recruitment. This nationwide recruitment network covers the high, medium and low-end markets of talent recruitment. General talent recruitment is through newspapers and websites, while headhunters are looking for senior positions for employers. In this way, "Worry-Free Future" has tens of millions of individual users in just a few years, and has successfully recruited needed talents for more than 100,000 enterprises, helping enterprises to target their goals efficiently and accurately, and find the most suitable talents with the shortest time and economic cost.

Whether the hired person can become the talent needed by the enterprise needs to be excavated and cultivated. In view of this demand for talents by enterprises, Worry-Free Future provides training evaluation services, including Worry-Free Training and MAST Evaluation (Behavior Style Evaluation: a tool to understand a person's attitude, insight and personality. By deeply understanding these factors that guide employees' behavior, enterprises can manage the company's human resources more effectively, help the company to select, use and retain talents more objectively, and increase the objectivity and rationality of human resources management. They can tailor various open classes, internal training, actual combat simulation training and professional evaluation programs for enterprises, helping employees to quickly improve their professional level and comprehensive quality and easily face various challenges.

Through the integration of value chain, "worry-free future" has gained great strategic benefits. First of all, retain customers and ensure demand. The integration of value chain has brought a long product line from personnel recruitment to personnel outsourcing. Almost all matters related to organization and personnel work can be solved in the "worry-free future", which greatly saves manpower, material resources and financial resources for personnel work of any organization.

Secondly, ambiguity ability. The result of value chain integration is that "worry-free future" can provide a series of additional human resources development services, which is different from other domestic enterprises in the same industry.