What do you need to do to run naughty castle well?

1. How should Naughty Castle be located?

1. Paradise venue

It's very important to choose a site for running Naughty Castle Children's Paradise. Generally speaking, second-tier cities are easier to operate than first-tier cities, because the competition in big cities is much greater, while small cities, such as small counties in the mainland, do not have such operating projects. Running a naughty castle in a big city is much more expensive than in a small city, such as rent, while running a naughty castle children's playground in a small city is much cheaper, so it is easier to operate. However, there are many requirements and thresholds for shopping malls and supermarkets to enter, so in addition to shopping malls and supermarkets, community stores and independent stores located next to shopping malls and supermarkets can also choose as business premises, which is also an ideal business place for Naughty Fort Children's Paradise. Popularity determines everything! A good site is one of the hardware indicators for the sustainable operation of the park, so it is necessary to evaluate the traffic and business prospects around the site when selecting the site. At the same time, we should also consider whether it is necessary to go through relevant procedures such as industry and commerce, taxation and fire protection.

2. Equipment of Paradise Manufacturer

After determining the intended site, the operator will contact the appropriate manufacturer according to the investment estimate. And let the manufacturer issue the general plan and the overall quotation, and then negotiate the production and installation cycle. It is suggested that the operators should conduct on-the-spot investigation on the paradise manufacturers when conditions permit, and at the same time, check whether the equipment provided by the manufacturers to other paradise entities meets the safety, environmental protection and operation conditions of the paradise, so as to comprehensively evaluate the production capacity and after-sales service of the paradise manufacturers.

The above two points are regarded as the hardware part of Xanadu. The following three points need to be considered and analyzed by park operators after the park hardware is solved.

1. Marketing

The promotion of amusement park publicity, the pricing of amusement park tickets (set up supplementary cards, monthly cards and annual cards according to the actual situation), the establishment of amusement park member files, and the cooperation and interaction with children's related institutions.

2. Paradise management

Recruiting suitable gardeners, training gardeners, strengthening the cultivation of sense of responsibility, suggesting that teachers with preschool education experience can be recruited, children can be guided to play correctly, and activities can be held in the park to increase the playability in the park.

3. Software

In the short term, parks can attract children through the novelty of equipment, while the long-term sustainable operation of parks must have its own characteristics, and park operators need to be innovative. Distinguishing competitors in the same industry is the key to long-term success.

2. What investment does Naughty Castle need?

1. Store investment: including store rent, store decoration, etc.

2. Naughty Castle equipment investment, advertising investment before opening, tickets, monthly cards and annual cards;

3. Fees for obtaining a business license (Children's Paradise needs to be audited by the Industrial and Commercial Bureau, the Fire Bureau and the Tax Bureau);

4. Water and electricity charges arising from daily operations;

5, the salary of business personnel, etc.

Running an naughty castle basically depends on these big investments, and other expenses are usually very small, which basically has nothing to do with the overall situation.

Third, summary.

Under normal circumstances, that is, when the supermarket is full of people, the cost can be recovered in about 8- 10 months; There are also some special circumstances, that is, the business is very hot just after opening, and the full cost can be recovered in 4-5 months, but it is also possible that the business is worse than expected, so it may take about one year to recover.

Naughty castle's investment is mainly in the field, and it will basically be profitable soon. Moreover, manufacturers of Naughty Castle basically give some suggestions when choosing a venue, so they are not afraid to say that they have chosen a bad venue, thus putting an end to the problem of no business after the completion of Naughty Castle.