What brand is Simei?

Simei is a shoe brand Simei Media Co., Ltd., which was listed on the Shenzhen Stock Exchange on 10/412 on October 23rd (stock code: 0027 12). Is a private advertising company listed on the main board market, is a content-oriented media group. Founded in 2000, the company has branches in Beijing, Shanghai, Guangzhou and Hangzhou, and now has more than 800 employees. It owns many business groups such as Simei Advertising, Simei Film, Simei Technology, Simei Sports and Simei Innovation. , and has subsidiaries in various content and marketing fields such as Zhangwei Technology, Guanda Film and Television, Yike Media and Zhihai Yangtao. Guided by "panoramic communication", Simei Media provides customers with integrated marketing services from brand management and advertising creativity, entertainment content marketing, digital marketing, all-media planning and agency, public relations promotion to effect monitoring, so as to enhance the brand value of customers. Under the general trend of consumption upgrading, Simei Media pays close attention to the consumption patterns of post-9000 and new middle-class groups, which are mainly post-90 s and post-00 s. It is convinced that content has become the core resource to help brands connect with consumers, and interaction and experience have become the key to strengthen consumers' brand awareness. Based on this insight, Simei adheres to the strategic concept of "demand-driven, content-centered and value-oriented", implements content-centered industrial upgrading, builds a multi-level productization platform, opens up upstream and downstream industrial operations, and constantly creates new values through resource integration and model innovation. At present, the company has completed the closed loop of the film and television content industry chain of "IP film source+content production+marketing announcement", and is developing in the pan-entertainment fields such as sports marketing, content derivative development and content e-commerce. Constantly improve the industrial layout and provide more diversified services to help brands seize opportunities and create value in new challenges. As a model of "international thinking and local tactics" in the industry, Simei Media not only serves many Chinese and foreign brands, but also focuses on promoting the development of growing small and medium-sized enterprises and making continuous efforts to enhance the brand influence of China. Simei Media's vision is to become a media group with innovative ability and professionalism, to help China brand go global and let the world hear the voice of China.